theinkeylist.com · Beauty & Skincare · Shopify · catalog read 2026-09-15
The INKEY List is a beauty & skincare store with 139 products — mostly skin, hair and cleanser, averaging £26. Per its own published policies, delivery is stated at up to 8 business days. The domain has been registered since 2018.
#183 of 810 in Beauty & Skincare · higher than 77%
Score breakdown and niche spread
Ceiling today: 85 until the owner verifies the domain
Is The INKEY List legit?
Is The INKEY List legit? On record — independent trust score 66/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 139 distinct products on public record. Main caveat: 70 of 70 marked-down items quote a "was" price they did not sell at on any of the 30+ days we recorded their price. The catalog carries 139 products, and of the 139 we sampled 100% carry an image and 81% a real description. The domain has been registered since 2018 (8 years), not a freshly-made lookalike. The score is up 1 points since we started tracking this store. Recomputed 2026-09-15 from theinkeylist.com's own public feed and policy pages.
+ Strengths
- Deep catalog: 139 distinct products on public recordSource: product feed ↗
- Prices span £7.50–£81Source: product feed ↗
- Publishes refund + shipping policiesSource: store policies page ↗
- Active on 5 social platformsSource: store homepage ↗
- Live customer support (Gorgias)Source: store homepage ↗
− Weaknesses
- 70 of 70 marked-down items quote a "was" price they did not sell at on any of the 30+ days we recorded their priceSource: price history (daily snapshots)
What does The INKEY List sell, and what does it cost?
INKEY Cloud Headband£9.00
Reusable Eye Patches£8.00
Reusable Eye Patches & Caffeine Eye Cream Duo£20.00
Oat Cleansing Balm - 50ml£8.00
Oat Cleansing Balm 150ml Duo£30.00
Oat Cleansing Balm - 150ml£15.00
Hyaluronic Acid Serum - 30ml£12.00
Glycolic Acid Exfoliating Body Wash£12.00
The Bestselling Intro to Great Skin£50.40£72.00−30%
Blackhead Routine£52.00
Nourishing Rice Milk Hydrating Toner£15.00
Retinal + Exosome Glow Serum Duo£38.00
'INKEY Founder''s Bridal Glow Trio'£55.00
Advanced Retinal Protection Duo£33.00
Starter Retinol Protection Duo£28.00
Smooth + Strengthen Duo£33.00
Retinol Boost Duo£33.00
Revive + Renew Trio£58.00
Advanced 0.2% Retinal Serum Duo£36.00
Starter Retinol Serum Duo£26.00
Advanced 0.2% Retinal Serum£18.00
Starter Retinol Serum£13.00
Supersize Hyaluronic Acid Serum 100ml Duo£44.00
Supersize Hyaluronic Acid Serum - 100ml£28.00Top-scored in Beauty & Skincare
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No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.
What the store hasn't confirmed yet
4 of 4 · never counted against the score · how an owner closes these
- Domain ownership — not verified by the store
- Response to the audit — no response from the store
- Affiliate terms — not published
- Public contact details — not confirmed on the storefront
What would raise this score
- +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
- +4Serve the homepage in under 400 ms from our probe794 ms measured
- +2Write descriptions longer than 40 characters for every productdescribed: 81%
Own this store?
Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (66 → 81). It never changes the audit or lets anyone edit the findings.
Common questions about The INKEY List
The INKEY List what’s actually discounted →The INKEY List shipping and delivery →discounts across the registry →shipping across the registry →stores priced in GBP →
- What is The INKEY List's trust score, and how does it compare?
- 66/100, computed from theinkeylist.com's own public data — not paid or user-submitted reviews. That is higher than 77% of the 810 Beauty & Skincare stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
- How much does The INKEY List cost?
- Across the 139 products we sampled, The INKEY List averages £25.67, and its entry price (10th percentile) is £11.40. 10% of that sample is marked down, median 30% off, deepest 57%.
- When was The INKEY List last checked?
- catalog: 2026-09-15; domain registration: 2026-09-08; traffic rank: 2026-09-14. Daily snapshots on file since 2026-07-18 — 60 of the last 90 days.
What changed at The INKEY List
The average price moved from £24.38 to £25.67 between 2026-09-14 and 2026-09-15, 5% higher. Its trust score went from 65 to 66/100 under the same formula (v0.10), since 2026-09-14.
Free to reuse under CC BY 4.0 — credit with a link.
StoreProfiles (2026). The INKEY List: trust score 66/100 (rules v0.10). Retrieved 2026-09-15 from https://storeprofiles.com/store/theinkeylist. Licensed CC BY 4.0.
Paste on theinkeylist.com — the badge redraws itself after every audit, no script, no tracking.
<a href="https://storeprofiles.com/store/theinkeylist" target="_blank" rel="noopener"> <img src="https://storeprofiles.com/badge/theinkeylist" alt="The INKEY List trust score on StoreProfiles" width="200" height="52"> </a>
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