Is The INKEY List legit? On record — independent trust score 66/100, computed from public data, not paid reviews. What that rests on ↓
theinkeylist.com · Beauty & Skincare · Shopify · catalog read 2026-10-30
The INKEY List is a beauty & skincare store with 122 products — mostly skin, hair and cleanser, averaging £24. Per its own published policies, shipping is free over £50. The domain has been registered since 2018. 54% of the products we sampled are marked down, typically by 5%.
Also listed for a published free-shipping threshold.
#228 of 955 in Beauty & Skincare · higher than 75%
Score breakdown and niche spread
Ceiling today: 85 until the owner verifies the domain
Is The INKEY List legit?
Is The INKEY List legit? On record — independent trust score 66/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 122 distinct products on public record. Main caveat: free shipping only over £50 — about 3 median-priced items in this catalog. The catalog carries 122 products, and of the 122 we sampled 100% carry an image and 99% a real description. The domain has been registered since 2018 (8 years), not a freshly-made lookalike. The score is up 1 points since we started tracking this store. Recomputed 2026-10-30 from theinkeylist.com's own public feed and policy pages.
+ Strengths
- Deep catalog: 122 distinct products on public recordSource: product feed ↗
- Prices span £7.50–£68.85Source: product feed ↗
- Publishes refund + shipping policiesSource: store policies page ↗
- Active on 5 social platformsSource: store homepage ↗
- Live customer support (Gorgias)Source: store homepage ↗
− Weaknesses
- Free shipping only over £50 — about 3 median-priced items in this catalog“95 Up to 2 working days Standard delivery is free for orders above £30, while express delivery is free for orders above £50”Source: store shipping policy ↗
What does The INKEY List sell, and what does it cost?
INKEY Cloud Headband£9.00
Reusable Eye Patches£8.00
Reusable Eye Patches & Caffeine Eye Cream Duo£19.00£20.00−5%
Oat Cleansing Balm - 50ml£8.00
Oat Cleansing Balm 150ml Duo£28.50£30.00−5%
Oat Cleansing Balm - 150ml£15.00
Hyaluronic Acid Serum - 30ml£12.00
Glycolic Acid Exfoliating Body Wash£12.00
The Bestselling Intro to Great Skin£50.40£72.00−30%
Blackhead Routine£44.20£52.00−15%
Nourishing Rice Milk Hydrating Toner£15.00
Retinal + Exosome Glow Serum Duo£36.10£38.00−5%
'INKEY Founder''s Bridal Glow Trio'£49.50£55.00−10%
Smooth + Strengthen Duo£31.35£33.00−5%
Retinol Boost Duo£31.35£33.00−5%
Revive + Renew Trio£52.20£58.00−10%
Advanced 0.2% Retinal Serum Duo£34.20£36.00−5%
Starter Retinol Serum Duo£24.70£26.00−5%
Advanced 0.2% Retinal Serum£18.00
Starter Retinol Serum£13.00
Supersize Hyaluronic Acid Serum 100ml Duo£53.20£56.00−5%
Supersize Hyaluronic Acid Serum - 100ml£28.00£40.00−30%
Exosome Boosting Dry Sheet Mask - Pack of 1£8.00
Exosome Boosting Dry Sheet Masks - Pack of 3£20.00£24.00−17%Top-scored in Beauty & Skincare
Stores like The INKEY List →
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No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.
What the store hasn't confirmed yet
4 of 4 · never counted against the score · how an owner closes these
- Domain ownership — not verified by the store
- Response to the audit — no response from the store
- Affiliate terms — not published
- Public contact details — not confirmed on the storefront
What would raise this score
- +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
- +4Serve the homepage in under 400 ms from our probe634 ms measured
Own this store?
Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (66 → 81). It never changes the audit or lets anyone edit the findings.
Common questions about The INKEY List
The INKEY List what’s actually discounted →The INKEY List shipping and delivery →discounts across the registry →shipping across the registry →stores priced in GBP →
- What are The INKEY List's shipping terms?
- Outbound shipping is free over £50. Read from the store's own policy pages, re-read nightly. Its wording: “95 Up to 2 working days Standard delivery is free for orders above £30, while express delivery is free for orders above £50”
- What is The INKEY List's trust score, and how does it compare?
- 66/100, computed from theinkeylist.com's own public data — not paid or user-submitted reviews. That is higher than 75% of the 955 Beauty & Skincare stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
- How much does The INKEY List cost?
- Across the 122 products we sampled, The INKEY List averages £23.99, and its entry price (10th percentile) is £11.00. 54% of that sample is marked down, median 5% off, deepest 57%.
- When was The INKEY List last checked?
- catalog: 2026-10-30; domain registration: 2026-09-08; traffic rank: 2026-10-29. Daily snapshots on file since 2026-08-02 — 90 of the last 90 days.
What changed at The INKEY List
The catalog went from 137 to 122 products between 2026-09-14 and 2026-10-30 — down 15. Its trust score went from 65 to 66/100 under the same formula (v0.10), since 2026-09-14.
Free to reuse under CC BY 4.0 — credit with a link.
StoreProfiles (2026). The INKEY List: trust score 66/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/theinkeylist. Licensed CC BY 4.0.
Paste on theinkeylist.com — the badge redraws itself after every audit, no script, no tracking.
<a href="https://storeprofiles.com/store/theinkeylist" target="_blank" rel="noopener"> <img src="https://storeprofiles.com/badge/theinkeylist" alt="The INKEY List trust score on StoreProfiles" width="200" height="52"> </a>
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