Stores like The INKEY List
12 independently audited Beauty & Skincare stores that share at least 30% of product categories with The INKEY List, ranked by similarity in trust score, pricing and catalog — computed from public data, not by who pays.
The closest audited alternatives to The INKEY List are Blkgrn (66/100), Beauty and the Boutique (66/100) and JOTO Beauty Lab (63/100) — Beauty & Skincare stores ranked by similarity in trust, catalog and price, not by who pays.
The store
theinkeylist.com · BTY-0099 · Beauty & Skincare
Closest alternatives
| Store | Trust | Products | Entry | Catalog overlap | Why similar | ||
|---|---|---|---|---|---|---|---|
| 01 | Blkgrnblkgrn.com | 66/100 | 162 | $13.09 | 73% | broad 162-product range, pricier low end ($13.09 vs £11), overlapping product mix | Compare → |
| 02 | Beauty and the Boutiquebeautyandtheboutique.com | 66/100 | 266 | £18.45 | 82% | broad 266-product range, pricier low end (£18.45 vs £11), overlapping product mix | Compare → |
| 03 | JOTO Beauty Labjoto-beautylab.com | 63/100 | 134 | €13.99 | 64% | broad 134-product range, similar trust (63 vs 66), pricier low end (€13.99 vs £11), overlapping product mix | Compare → |
| 04 | kiyokokiyoko.com | 73/100 | 415 | CA$8.90 | 73% | broad 415-product range, higher trust (73 vs 66), cheaper low end (CA$8.90 vs £11), overlapping product mix | Compare → |
| 05 | Sigma Beautysigmabeauty.com | 67/100 | 315 | $13 | 45% | broad 315-product range, similar trust (67 vs 66), pricier low end ($13 vs £11) | Compare → |
| 06 | faceshinefaceshine.me | 65/100 | 657 | $16 | 73% | deep 657-product range, similar trust (65 vs 66), pricier low end ($16 vs £11), overlapping product mix | Compare → |
| 07 | ALODERMA Natural - Fresh Aloe Skin Carealoderma.com | 66/100 | 68 | $12.99 | 55% | focused 68-product range, pricier low end ($12.99 vs £11), overlapping product mix | Compare → |
| 08 | exc-beauty.comexc-beauty.com | 70/100 | 260 | €9.80 | 45% | broad 260-product range, similar trust (70 vs 66), similar low-end pricing (€9.80) | Compare → |
| 09 | Vailskinandlashesvailskinandlashes.com | 69/100 | 412 | $12.90 | 45% | broad 412-product range, similar trust (69 vs 66), similar low-end pricing ($12.90) | Compare → |
| 10 | Natural Beauty Groupnaturalbeautygroup.com | 73/100 | 731 | $14.40 | 82% | deep 731-product range, higher trust (73 vs 66), pricier low end ($14.40 vs £11), overlapping product mix | Compare → |
| 11 | Sydoni Skincare and Beautysydoniskin.com | 61/100 | 159 | $10 | 45% | broad 159-product range, similar trust (61 vs 66), similar low-end pricing ($10) | Compare → |
| 12 | Rare Beautyrarebeauty.com | 65/100 | 152 | $15 | 45% | broad 152-product range, similar trust (65 vs 66), pricier low end ($15 vs £11) | Compare → |
Column definitions: dataset card. Source: public product feeds, 2026-10-30.
Straight answers
- What are the best alternatives to The INKEY List?
- The closest audited alternatives to The INKEY List are Blkgrn (66/100), Beauty and the Boutique (66/100) and JOTO Beauty Lab (63/100) — Beauty & Skincare stores ranked by similarity in trust, catalog and price, not by who pays. The closest match, Blkgrn, shares 73% of its product categories with The INKEY List; across the top three the overlap runs 73%, 82%, 64%. Similarity blends that overlap with trust score, low-end price and catalog size. Nothing here is a paid placement.
- Is The INKEY List better than the alternatives listed here?
- The INKEY List scores 66/100 on the independent trust score. The closest alternatives score 66, 66, 63. The score measures what a store publishes — catalogue depth, image and description coverage, honest pricing, published policies — and says nothing about customer service, which we deliberately do not collect.
- How are these beauty & skincare alternatives chosen?
- The 12 shown are the closest of all 954 other beauty & skincare stores on record, and each shares at least 30% of product categories with The INKEY List; they are ranked by similarity rather than by payout or popularity. The inputs are each store's own public product feed, and the list is recomputed every 24 hours.
How these are picked
Only Beauty & Skincare stores that share at least 30% of product categories with The INKEY List, counted against the smaller of the two catalogs, qualify. They are ranked by trust score (35%), catalog overlap (30%), low-end price (20%) and catalog size (15%). Each factor is defined on how we score. No store can buy a place on this list.
Computed by StoreProfiles under rules v0.10, from the store’s own public data and recomputed nightly. No page here is hand-edited and no store can pay to change one. How the score is computed · Who pays for this