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Scores are never sold.How it works

Check the Store. Read the Audit. Shop with Facts.

545,649 products across 3081 Shopify stores, scored from public data every night. No paid placements, ever.

Browse 3081 audited Shopify stores

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What is StoreProfiles?

StoreProfiles is an independent registry of e-commerce stores. It scores 3,081 Shopify stores out of 100 using only data those stores publish themselves, and prints the arithmetic behind every number. A score is read from a store’s own public product feed — how many distinct products it lists, and how many of them are photographed, described and priced — plus, where we managed to collect them, its published refund and shipping policies, a sampled product’s review rating and a timed server response. 545,649 products are on record and every store is re-scored every 24 hours. Each audit line links to the source it was read from. Nothing here is for sale: no paid tier, no placements, and claiming a profile adds 15 points but never unlocks editing the audit or the score. The honest limit: we host no customer reviews, so a store with poor service can still score well on catalog quality.

07 — How scores work

No store can buy a point. Owners can only answer.

Scores are computed from public data, refreshed every 24 hours, and every audit line cites its source. Claiming adds +15 — responding is public, editing is impossible.

25catalog15images12descriptions8pricing5on record+20verified+15claimed
Read the methodology
Deep catalog: at least 2,000 products on the store's public feed (250 sampled here)
— from the Classic Whimsy audit · trust 85/100 · source: product feed

Built on open data

Trust badge for your store

Claimed stores embed a live score badge — it updates as the audit does.

Classic Whimsy trust badgeGet the embed →
Public JSON API

Every profile, score breakdown and snapshot history — free, CORS-open, cached hourly.

GET /api/store/classicwhimsyAPI index →
Daily snapshots

Catalog size, average price and score — recorded every day for every store, since day one.

3081 stores tracked · history grows daily

See a store's record →

The Registry Weekly

New audits, score movers, price changes and freshly opened partner programs — built from the same data you see here, with no sponsorships inside. The first issue has not gone out yet; leaving your address puts you on it rather than on a schedule we are not keeping yet.

Nothing is sent until the first issue is ready, and every email we send carries an unsubscribe link. Privacy

1Read the audit

Trust score with pros and cons — every point cites its public source.

2Join the queue

One click, free. Your position is honored when the program activates.

3Get your link

Owner opens the program → links are issued in queue order. Start earning.