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Is Superior Brand legit? On record — independent trust score 85/100, computed from public data, not paid reviews. What that rests on ↓

superiorbrand.com · Home & Kitchen · Shopify · catalog read 2026-10-30

Superior Brand is a home & kitchen store with 747 products — mostly towel set, bath towel and hand towel, averaging $73. Per its own published policies, shipping is free on every order and delivery is stated at up to 3 business days. The domain has been registered since 2004. 73% of the products we sampled are marked down, typically by 25%.

✓ Refund✓ Shipping✓ Privacy✓ TermsInstagram ↗Facebook ↗Pinterest ↗

Also listed for a published free-shipping threshold, delivery promised within a week, free return shipping and a domain registered 20+ years ago.

Trust score85/100
On record —Strong

How it's computed

#2 of 639 in Home & Kitchen · higher than 99%

Score breakdown and niche spread
Home & Kitchen · 639 scored
Strong 75+87
Solid 65–74210
Moderate 52–64205
Thin <52137
Catalog depth25/25
Images15/15
Descriptions12/12
Pricing data8/8
On record5/5
Claimed0/15
Verified20/20

Ceiling today: 85 until the owner verifies the domain

Trend · 25 snapshots+8
01

Is Superior Brand legit?

Verdict

Is Superior Brand legit? On record — independent trust score 85/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 747 products on the store's public feed (256 sampled here). The catalog carries 747 products, and of the 256 we sampled 100% carry an image and 100% a real description. The domain has been registered since 2004 (21 years), not a freshly-made lookalike. The score is up 8 points since we started tracking this store. Recomputed 2026-10-30 from superiorbrand.com's own public feed and policy pages.

Last checked

+ Strengths

− Weaknesses

    Nothing negative surfaced in the public data we collect.

    Products
    747
    -3 in 7d
    Low end
    $31.31
    10th percentile
    Avg price
    $72.98
    On sale
    73%
    of 250 sampled · median 25% off
    Domain age
    21y
    since 2004

    Its $72.98 average price is 9% below the $79.99 median for Home & Kitchen stores in the registry. Its entry price of $31.31 sits against a $9.99–$1397.00 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Home & Kitchen.

    On sale183 productsmedian 25% off, up to 40% — 73% of the 250 products we sampled
    Homepage load224 msto first byte, 0.2s for the full HTML (1141 KB) — measured by us, from our server, not field data from real visitors
    Domain age21 yearsregistered 2004 — a new brand’s clone or a scam lookalike would be far younger · checked 2026-10-05
    HTTPS since2023first certificate 2023-03-23 ↗ in the public Certificate Transparency logs, 305 records — not part of the trust score
    02

    What does Superior Brand sell, and what does it cost?

    Oval Cotton Washable Non-Slip Bath Rugs or RunnerOval Cotton Washable Non-Slip Bath Rugs or Runner$39.00$52.00−25%Solid Bordered Cotton Washable Non-Slip Bath Rugs or RunnerSolid Bordered Cotton Washable Non-Slip Bath Rugs or Runner$39.00$52.00−25%Checkered Cotton Washable Non-Slip Bath Rugs or RunnerCheckered Cotton Washable Non-Slip Bath Rugs or Runner$41.25$55.00−25%Superior Egyptian Cotton Bath Towel Set 12 Piece - Luxury Plush Hotel Towels, 4 Bath 4 Hand 4 Washcloths - MadelineSuperior Egyptian Cotton Bath Towel Set 12 Piece - Luxury Plush Hotel Towels, 4 Bath 4 Hand 4 Washcloths - Madeline$164.25Marble & Solid Oversized Cotton Bath Sheets – Mixed 2 Piece SetMarble & Solid Oversized Cotton Bath Sheets – Mixed 2 Piece Set$52.50Marble Velour Oversized Cotton Bath Sheets – 2 Piece SetMarble Velour Oversized Cotton Bath Sheets – 2 Piece Set$57.00Marble Assorted Cotton Towel Set - 3 PieceMarble Assorted Cotton Towel Set - 3 Piece$30.75Marble Pattern Velour Cotton Hand Towel Set - 6 PieceMarble Pattern Velour Cotton Hand Towel Set - 6 Piece$37.50Marble Jacquard and Solid Assorted Cotton Towel Set - 6 PieceMarble Jacquard and Solid Assorted Cotton Towel Set - 6 Piece$52.50Hotel Turkish Cotton Plush Bath Towel SetHotel Turkish Cotton Plush Bath Towel Set$55.50Ultra Plush Turkish Cotton Hand Towels – 6 PieceUltra Plush Turkish Cotton Hand Towels – 6 Piece$55.503-Piece Cotton Towel Set Plush Terry Towels Atlas3-Piece Cotton Towel Set Plush Terry Towels Atlas$33.75Holly Grid Fluffy Fleece Blanket - Modern Soft Embossed Bed ThrowHolly Grid Fluffy Fleece Blanket - Modern Soft Embossed Bed Throw$35.63$47.50−25%Kacey Ribbed Fluffy Fleece Blanket - Plush Striped Textured ThrowKacey Ribbed Fluffy Fleece Blanket - Plush Striped Textured Throw$35.63$47.50−25%Hope Herringbone Fluffy Fleece Blanket - Soft All-Season ThrowHope Herringbone Fluffy Fleece Blanket - Soft All-Season Throw$35.63$47.50−25%Lily Pebbled Fluffy Fleece Blanket - Cozy Popcorn Textured ThrowLily Pebbled Fluffy Fleece Blanket - Cozy Popcorn Textured Throw$35.63$47.50−25%Chrisney Cotton Blanket - Textured Chevron Weave & All Season ComfortChrisney Cotton Blanket - Textured Chevron Weave & All Season Comfort$85.13$113.50−25%Atka Diamond Fleece Plush Ultra-Soft Fluffy BlanketAtka Diamond Fleece Plush Ultra-Soft Fluffy Blanket$31.88$42.50−25%Mira Striped Cotton Velour Terry Large Oversized Beach TowelMira Striped Cotton Velour Terry Large Oversized Beach Towel$28.13Eco-Friendly Ring-Spun Cotton 2-Piece Bath Sheet SetEco-Friendly Ring-Spun Cotton 2-Piece Bath Sheet Set$36.19600 Thread Count Cotton Blend Pillowcases, Pandora Embroidered Hem, Set of 2600 Thread Count Cotton Blend Pillowcases, Pandora Embroidered Hem, Set of 2$21.00Eco-Friendly Ringspun Cotton Towel Set 3-PieceEco-Friendly Ringspun Cotton Towel Set 3-Piece$25.69Eco-Friendly Ring-Spun Cotton 12-Piece Face Towel/Washcloth SetEco-Friendly Ring-Spun Cotton 12-Piece Face Towel/Washcloth Set$24.19Victoria Fluffy Fleece Blanket - Ultra-Soft, Mink Texture & Double-LayerVictoria Fluffy Fleece Blanket - Ultra-Soft, Mink Texture & Double-Layer$106.50$142.00−25%
    Show all 251 products
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    Top-scored in Home & Kitchen

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    03

    Actions

    Promote this store

    No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.

    No one has verified ownership of this store yet. We keep your email, traffic type and audience size and show them to the owner if they claim the profile. Privacy

    What the store hasn't confirmed yet

    4 of 4 · never counted against the score · how an owner closes these

    • Domain ownership — not verified by the store
    • Response to the audit — no response from the store
    • Affiliate terms — not published
    • Public contact details — not confirmed on the storefront

    What would raise this score

    • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed

    Own this store?

    Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (85 → 100). It never changes the audit or lets anyone edit the findings.

    No email, no account. You paste one meta tag on superiorbrand.com, we check it, and the profile is yours.

    What is Superior Brand's return policy?
    Superior Brand states that it covers return shipping, outbound shipping is free on every order, delivery is stated at up to 3 business days. Read from the store's own policy pages, re-read nightly. Its wording: “free returns”
    What is Superior Brand's trust score, and how does it compare?
    85/100, computed from superiorbrand.com's own public data — not paid or user-submitted reviews. That is higher than 99% of the 639 Home & Kitchen stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
    How much does Superior Brand cost?
    Across the 256 products we sampled, Superior Brand averages $72.98, and its entry price (10th percentile) is $31.31. That is 9% below the $79.99 median for Home & Kitchen stores in the registry. 73% of that sample is marked down, median 25% off, deepest 40%.
    When was Superior Brand last checked?
    catalog: 2026-10-30; domain registration: 2026-10-05. Daily snapshots on file since 2026-10-05 — 26 of the last 90 days.
    04

    What changed at Superior Brand

    The average price moved from $75.95 to $72.39 between 2026-10-05 and 2026-10-30, 5% lower. Its trust score went from 77 to 85/100 under the same formula (v0.10), since 2026-10-05. 4 products dropped in price in the last 7 days, each tracked daily from the store's own feed.

    Products on record256
    since 2026-10-05 · 26 snapshots · grows daily
    Average price$72.39
    since 2026-10-05 · 26 snapshots · grows daily
    Trust score85/100
    since 2026-10-05 · 25 snapshots · grows dailyrules v0.10 only — scores from an earlier formula aren’t comparable
    Price drops in this storetracked daily per product · last 7 days
    Superior Destin Cotton Blend Medium Weight Ribbed 9 Piece Towel Set$80.30 $64.20−20%
    Superior Naples Cotton Blend Checkered and Ribbed 9 Piece Towel Set$80.30 $64.20−20%
    Superior Amelia Cotton Blend Diagonal Ribbed 9 Piece Towel Set$80.30 $64.20−20%
    Superior Juno Cotton Blend Checkered Ribbed Border 9 Piece Towel Set$80.30 $64.20−20%
    Cite this record

    Free to reuse under CC BY 4.0 — credit with a link.

    StoreProfiles (2026). Superior Brand: trust score 85/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/superiorbrand. Licensed CC BY 4.0.
    The whole registry as data →
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