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Scores are never sold.How it works

Findings · DOC-0009

What the data says

Findings across every store on record — 3,081 of them, at least 1,545,815 products between them — recomputed daily from what those stores publish about themselves. Scores run 19 to 85 with a median of 60; 614 stores (19.9%) score 73 or more.

Every figure carries its own denominator, because “31% of stores” and “31% of stores whose shipping policy we could parse” are different claims and only one of them is true. Where a number invites a conclusion, the conclusion is labelled as a reading rather than mixed into the fact. Measured 2026-09-15, rules v0.10.

20.6%
479 of 2,323 stores whose shipping policy we could parse

479 stores state a delivery window of 10 days or longer in their own shipping policy

ReadingA long window written by the store itself is the most-cited signal of overseas fulfilment. It is not proof of anything — plenty of legitimate makers ship slowly — which is why the number is stated with the policy sentence it came from rather than as a verdict.

2.1%
66 of 3,081 stores whose catalog carries compare-at pricing we could read

66 stores mark down at least 70% of their catalog at a median 40% off

ReadingA permanent, catalog-wide sale is how an inflated "was" price looks from the outside. A real seasonal sale ends; this is measured every day, so a store that appears here is not having a weekend.

87.2%
655 of 751 stores with 10+ marked-down items and 30+ days of price history

655 stores quote, on most of their markdowns, a "was" price the item never sold at while we recorded it

ReadingThe registry records every product’s price every day. At these stores, on more than half of today’s markdowns the "was" price is higher than any price the item carried on any day recorded. US and EU rules on former prices tie a "was" price to one actually charged; this is the arithmetic, not a legal finding.

14.8%
457 of 3,081 stores on record

457 stores publish an affiliate program with a join link that works

ReadingEvery creator-side catalogue of these sits behind a login. This is the same information, read from the brands’ own pages.

21.1%
490 of 2,323 stores whose shipping policy has been re-read since we started recording this

490 stores publish a free-shipping threshold or free shipping on every order

ReadingThe share is stated against what we have actually looked at rather than against the whole registry, because the alternative would report our collection progress as a fact about stores.

47
of 3,081 stores on record

47 stores have a catalog that is at least 90% out of stock

ReadingA storefront that is still up while almost nothing can be bought — usually paused or abandoned rather than dishonest, but worth knowing before you send an audience to it.

2
of 3,081 domains checked against Spamhaus DBL and SURBL

2 stores appear on a spam, phishing or malware domain blocklist

ReadingA listing can mean spam sent from or about the domain, phishing, malware or a compromised site — each profile names the list and its category. The score is never docked for it: a blocklist entry can be stale or wrong, so it is published as a flag with its source instead.

Using these numbers

They are free to quote under CC BY 4.0 with a link. Quote the denominator with the figure — without it the sentence says something we did not measure. Every number here moves daily as stores change what they publish, so cite the date as well; the dataset page has the ready wording, and the changelog says what each formula version changed.