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Scores are never sold.How it works

About

A registry of Shopify stores, built from what the stores publish

StoreProfiles holds 3,081 live storefronts, 545,649 sampled products and 33,672 recorded facts, last recomputed on 2026-09-15 under scoring rules v0.10 and policy-reading rules p1.2. Every score is computed from data the store itself publishes — no submissions, no vendor feeds, no reviews, and nothing a store can pay to change.

Last updated 2026-09-12

What is read, and from where

One pass per store per night, over endpoints Shopify storefronts expose by default. Nothing is scraped from a logged-in view, and no third-party review platform is used as an input.

SignalSourceWhat it can show
Catalogthe store’s own /products.jsonSize, prices, currency, what share is out of stock, what share is marked down, and whether a “was” price was ever charged.
Policies/policies/refund-policy, /shipping-policyThe return window, who pays return postage, restocking fees, and the delivery time the store states in its own words.
DomainRDAP registry recordsWhen the domain was registered and how far ahead it is paid — a throwaway address and a decade-old brand read differently.
Storefront historyWayback Machine capturesSince when a shop — not just a domain — has stood at this address. A domain registered in 2009 says nothing if the store on it opened last month, which is what buying an expired domain looks like. Read as a lower bound: the archive crawls unevenly, so a late first capture is never held against a store.
ReputationSpamhaus DBL, SURBL (DNS queries)Whether the domain appears on a public abuse list. A listing is reported with its own source link; a clean answer is not treated as proof of anything.
Storefront appsthe store’s own homepage HTMLWhich review, support and marketing apps the store actually loads, identified by each app’s own CDN domain rather than by a name that appears in every Shopify bundle.
Response timeour own request, from our own serverHow fast the storefront answered us. This is our measurement from one vantage point, not Core Web Vitals and not what a visitor experiences.

What the registry cannot see

A high score says the public record looks sound. It does not promise a good parcel. None of the following is visible from outside a store, so none of it is in the score:

  • Whether an order actually arrives, and how long it really took. The registry reads the delivery time a store states, never the delivery it performs.
  • Whether a refund is actually paid. A written 30-day window and a refund that gets processed are different things.
  • Complaint history. Chargebacks, disputes and support backlogs are private to the store, its processor and its bank.
  • Who owns the business behind the domain, and whether the same people run other stores. Registration data is redacted for almost every domain.
  • Whether product photos are the seller’s own, or lifted from a supplier catalog.
  • Reviews. A star rating shown on a store’s own pages is the store’s to publish; it is recorded as a fact about the page, never treated as evidence about the seller.

Absence is never a penalty either: a signal the registry could not collect scores zero, and the profile says which checks could not run. Details in how we score.

How current it is

Catalogs, policies and response times are re-read nightly. Domain records cycle through the fleet more slowly, a few hundred a night, because registries rate limit. Where a re-read did not go through — a policy page behind a redirect or a rate limit — the previous reading is kept and the profile prints the date it was actually read, rather than implying it was read last night.

Score history is comparable only inside one version of the rules. When the formula changes, the version changes with it, and movement across that boundary is not shown as a store moving. The record of changes is in the formula changelog.

Who runs it, and how it is funded

The registry is operated by MonacoWebPix, registered in Monaco under RCI 25P10884. Full operator details, hosting and the contact point are in the imprint.

Money can reach the registry only from outbound clicks to stores that run their own partner programs. It cannot reach a score: the formula is computed from the signals above and has no input for commission, and no list on the site is ordered by payout. That claim is set out, with the ranking rules it constrains, in independence and funding.

Nothing on a profile can be bought, and nothing is removed for payment. An owner who verifies the domain gets a right of reply and can correct the facts about their own store — see for stores.

When it is wrong

Every figure names the source it came from, which makes it checkable against the store’s own page — and makes being wrong visible. Corrections are published with what was shown before and what replaced it, in the corrections log. Each strength and weakness on a profile carries its own report link, and a fact the registry cannot stand behind is removed rather than defended.