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Darn Tough

85/100 · StrongUnclaimed profile

Is Darn Tough legit? On record — independent trust score 85/100, computed from public data, not paid reviews. What that rests on ↓

darntough.com · Fashion & Apparel · Shopify · catalog read 2026-10-30

Open darntough.com →

Darn Tough is a fashion & apparel store with 377 products — mostly socks, promotional item and sock, averaging $38. The domain has been registered since 2004.

Women's Elsa Crew Lightweight Lifestyle SocksWomen's Snowburst Over-the-Calf Midweight Ski & Snowboard Sock - Last ChanceWomen's Wildflower Crew Lightweight Lifestyle SocksMen's Carve Over-the-Calf Midweight Ski & Snowboard Socks
From the catalog · 377 products ↓
✓ Refund✓ Shipping✓ Privacy✓ TermsInstagram ↗YouTube ↗Facebook ↗X ↗

Also listed for free return shipping and a domain registered 20+ years ago.

Trust score85/100
On record —Strong

How it's computed

#5 of 1,685 in Fashion & Apparel · higher than 99%

Score breakdown and niche spread
Fashion & Apparel · 1685 scored
Strong 75+260
Solid 65–74804
Moderate 52–64426
Thin <52195
Catalog depth25/25
Images15/15
Descriptions12/12
Pricing data8/8
On record5/5
Claimed0/15
Verified20/20

Ceiling today: 85 until the owner verifies the domain

Trend · 46 snapshots+4
01

Is Darn Tough legit?

Verdict

Is Darn Tough legit? On record — independent trust score 85/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 377 products on the store's public feed (250 sampled here). The catalog carries 377 products, and of the 250 we sampled 100% carry an image and 100% a real description. The domain has been registered since 2004 (22 years), not a freshly-made lookalike. The score is up 4 points since we started tracking this store. Recomputed 2026-10-30 from darntough.com's own public feed and policy pages.

Last checked

+ Strengths

− Weaknesses

    Nothing negative surfaced in the public data we collect.

    Products
    377
    -2 in 7d
    Low end
    $21.00
    10th percentile
    Avg price
    $37.58
    +1% vs 30d
    On sale
    1%
    of 250 sampled · median 26% off
    Domain age
    22y
    since 2004

    Its $37.58 average price is 46% below the $70.00 median for Fashion & Apparel stores in the registry. Its entry price of $21 sits against a $19.95–$450.00 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Fashion & Apparel.

    On sale2 productsmedian 26% off, up to 27% — 1% of the 250 products we sampled
    Rated5/5from 59 reviews on Women's Elsa Crew Lightweight Lifestyle Socks ↗
    Homepage load110 msto first byte, 0.1s for the full HTML (648 KB) — measured by us, from our server, not field data from real visitors
    Traffic rank#140,519of the million most-visited domains, per the public Tranco list of 2026-10-29 — not part of the trust score
    Domain age22 yearsregistered 2004 — a new brand’s clone or a scam lookalike would be far younger · checked 2026-09-20
    HTTPS since2004first certificate 2004-07-19 ↗ in the public Certificate Transparency logs, 493 records — not part of the trust score
    02

    What does Darn Tough sell, and what does it cost?

    AllSocks 171Bundle 73Promotional Item 2Sock 2Physical Gift Card 1
    Sort:FeaturedPrice ↑Price ↓A–Z
    Women's Elsa Crew Lightweight Lifestyle SocksWomen's Elsa Crew Lightweight Lifestyle Socks$25.00Women's Snowburst Over-the-Calf Midweight Ski & Snowboard Sock - Last ChanceWomen's Snowburst Over-the-Calf Midweight Ski & Snowboard Sock - Last Chance$32.00Women's Wildflower Crew Lightweight Lifestyle SocksWomen's Wildflower Crew Lightweight Lifestyle Socks$25.00Men's Carve Over-the-Calf Midweight Ski & Snowboard SocksMen's Carve Over-the-Calf Midweight Ski & Snowboard Socks$33.00Women's Cable Crew Lightweight Lifestyle SocksWomen's Cable Crew Lightweight Lifestyle Socks$25.00Women's Nordic Twist Crew Lightweight Lifestyle SocksWomen's Nordic Twist Crew Lightweight Lifestyle Socks$25.00Women's Micro Crew Cushioned Ultra-Lightweight Running SocksWomen's Micro Crew Cushioned Ultra-Lightweight Running Socks$23.00Women's Snowfall Over-the-Calf Midweight Ski & Snowboard SocksWomen's Snowfall Over-the-Calf Midweight Ski & Snowboard Socks$33.00Men's Run Micro Crew Cushioned Ultra-Lightweight Running SocksMen's Run Micro Crew Cushioned Ultra-Lightweight Running Socks$23.00Men's Microstripe Crew Lightweight Lifestyle SocksMen's Microstripe Crew Lightweight Lifestyle Socks$24.00Men's Snowpack Over-the-Calf Midweight Ski & Snowboard Sock - Last ChanceMen's Snowpack Over-the-Calf Midweight Ski & Snowboard Sock - Last Chance$32.00Men's Outer Limits Over-the-Calf Lightweight Ski & Snowboard Socks- Last ChanceMen's Outer Limits Over-the-Calf Lightweight Ski & Snowboard Socks- Last Chance$31.00Men's Float Boat Crew Lightweight Lifestyle Socks-Last ChanceMen's Float Boat Crew Lightweight Lifestyle Socks-Last Chance$25.00Women's Outer Limits Over-the-Calf Lightweight Ski & Snowboard Socks-Last ChanceWomen's Outer Limits Over-the-Calf Lightweight Ski & Snowboard Socks-Last Chance$31.00Women's Peaks Over-The-Calf Ultra-Lightweight Ski & Snowboard Sock-Last ChanceWomen's Peaks Over-The-Calf Ultra-Lightweight Ski & Snowboard Sock-Last Chance$30.00Men’s Limited Edition Run No Show Tab 2-PackMen’s Limited Edition Run No Show Tab 2-Pack$40.00Men's and Women's Limited Edition Run No Show Tab 2-PackMen's and Women's Limited Edition Run No Show Tab 2-Pack$40.00Women’s Limited Edition Run No Show Tab 2-PackWomen’s Limited Edition Run No Show Tab 2-Pack$40.00Women's Limited Edition Run No Show Tab Ultra-Lightweight Running SockWomen's Limited Edition Run No Show Tab Ultra-Lightweight Running Sock$20.00Men's Limited Edition Run No Show Tab Ultra-Lightweight Running SockMen's Limited Edition Run No Show Tab Ultra-Lightweight Running Sock$20.00Men's Boot Sock 3-PackMen's Boot Sock 3-Pack$84.00Men's Lightweight Lifestyle No Cushion 2-PackMen's Lightweight Lifestyle No Cushion 2-Pack$48.00Women's Limited Edition Quarter Light Hiker 2-PackWomen's Limited Edition Quarter Light Hiker 2-Pack$44.00Men's Limited Edition Quarter Light Hiker 2-PackMen's Limited Edition Quarter Light Hiker 2-Pack$44.00
    Show all 249 products
    Browse these categories across the registry
    Socks →Bundle →

    Top-scored in Fashion & Apparel

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    03

    Actions

    Promote this store

    Darn Tough runs its own affiliate program, so a queue here would not reach it. Apply there directly.

    Join the program ↗
    Affiliate program

    Darn Tough’s site links an affiliate program run on UpPromote.

    Join the program ↗
    Program terms20/100 published
    Commission
    not published
    Worth per sale
    not published
    Cookie window
    not published
    Repeat orders
    not published
    Minimum payout
    not published
    Creators
    explicitly welcome
    Joining
    not published

    On record continuously since 2026-07-26 · 91 days

    Read from the store's own program page ↗. Blank fields mean the brand doesn't publish them.

    What the store hasn't confirmed yet

    3 of 4 · never counted against the score · how an owner closes these

    • Domain ownership — not verified by the store
    • Response to the audit — no response from the store
    • Affiliate terms — not published
    • Public contact details — confirmed

    What would raise this score

    • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed

    Own this store?

    Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (85 → 100). It never changes the audit or lets anyone edit the findings.

    No email, no account. You paste one meta tag on darntough.com, we check it, and the profile is yours.

    Q&A

    Common questions about Darn Tough

    Darn Tough what’s actually discounted →discounts across the registry →stores priced in USD →

    What is Darn Tough's return policy?
    Darn Tough states that it covers return shipping. Read from the store's own policy pages, re-read nightly. Its wording: “free returns and exchanges for 90 days”
    What is Darn Tough's trust score, and how does it compare?
    85/100, computed from darntough.com's own public data — not paid or user-submitted reviews. That is higher than 99% of the 1685 Fashion & Apparel stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
    How much does Darn Tough cost?
    Across the 250 products we sampled, Darn Tough averages $37.58, and its entry price (10th percentile) is $21.00. That is 46% below the $70 median for Fashion & Apparel stores in the registry. 1% of that sample is marked down, median 26% off, deepest 27%.
    When was Darn Tough last checked?
    catalog: 2026-10-30; domain registration: 2026-09-20; traffic rank: 2026-10-29. Daily snapshots on file since 2026-08-02 — 90 of the last 90 days.
    04

    What changed at Darn Tough

    The catalog went from 386 to 377 products between 2026-09-14 and 2026-10-30 — down 9. Its trust score went from 81 to 85/100 under the same formula (v0.10), since 2026-09-14.

    Products on record250
    since 2026-08-02 · 90 snapshots · grows daily
    Average price$37.58
    since 2026-08-02 · 90 snapshots · grows daily
    Trust score85/100
    since 2026-09-14 · 46 snapshots · grows dailyrules v0.10 only — scores from an earlier formula aren’t comparable
    Cite this record

    Free to reuse under CC BY 4.0 — credit with a link.

    StoreProfiles (2026). Darn Tough: trust score 85/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/darntough. Licensed CC BY 4.0.
    The whole registry as data →
    Live trust badgeDarn Tough trust badge

    Paste on darntough.com — the badge redraws itself after every audit, no script, no tracking.

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