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Darn Tough

Unclaimed profile

darntough.com · Fashion & Apparel · Shopify · data updated 2026-07-29

Own Darn Tough? Verifying domain control adds 15 points to this public score (77 → 92). It never changes the audit or lets anyone edit the findings — claim it here.

Fashion & Apparel store with 250 products on record, prices from $9.99. Mostly socks, bundle, promotional item.

✓ Refund✓ Shipping✓ Privacy✓ TermsInstagram ↗YouTube ↗Facebook ↗X ↗
Trust score77/100
On record —Strong

0–100 from public data, higher = more on record. How it's computed

Higher than 83% of audited Fashion & Apparel stores

Fashion & Apparel · 299 scored
Strong 75+59
Solid 65–74133
Moderate 52–6481
Thin <5226
Catalog depth25/25
Images15/15
Descriptions12/12
Pricing data8/8
On record5/5
Claimed0/15
Verified12/20
What would raise this score
  • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
  • +8Show a product rating of 4.3+ across 50 or more public reviewsnot found on the sampled product page

Computed by re-running the same formula — nothing here is an estimate.

Ceiling today: 85 — unclaimed, so the 15 claim points cannot be earned until the owner verifies the domain.

Trend · 3 snapshots0
Products
250
+2 in 7d
From
$9.99
Avg price
$35.49
On sale
2
median 10% off
Domain age
22y
since 2004
On sale2 productsmedian 10% off — 1% of stocked items
Rated5/5from 47 reviews on Women's Elsa Crew Lightweight Lifestyle Socks ↗
Homepage load367 msto first byte, 0.4s for the full HTML (620 KB) — measured by us, from our server, not field data from real visitors
Domain age22 yearsregistered 2004 — a new brand’s clone or a scam lookalike would be far younger
01

Audit

Verdict

Is Darn Tough legit? Yes — independent trust score 77/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 379 products on the store's public feed (252 sampled here). Main caveat: nothing negative surfaced in the public data we collect — that is the limit of our coverage, not a clean bill of health. The domain has been registered since 2004 (22 years), not a freshly-made lookalike.

Recomputed · from public data, refreshed daily — not collected over time.

Last checked

+ Strengths

− Weaknesses

  • Nothing negative surfaced in the public data we collect — that is the limit of our coverage, not a clean bill of healthSource: audit coverage

Best for: Fashion and lifestyle creators with audiences that convert at accessible price points.

02

Catalog

AllSocks 171Bundle 68Promotional Item 7Sock 3Gift Bag 1Physical Gift Card 1
Shop Bundle across the registry →
Sort:FeaturedPrice ↑Price ↓A–Z
Show all 68 products
Browse these categories across the registry
Socks →Bundle →

Stores like Darn Tough

See all →
Taylor Stitch85/100compare
Fresh Clean Threads85/100compare
Outdoor Voices81/100compare
Beyondyoga81/100compare
Born Primitive81/100compare
03

Actions

Promote this store

Partner link issued the moment the program activates.

Affiliate program

Darn Tough runs an affiliate program via UpPromote — open to creators now.

Join the program ↗
Program terms20/100 published
Commission
not published
Worth per sale
not published
Cookie window
not published
Repeat orders
not published
Minimum payout
not published
Creators
explicitly welcome
Joining
not published

Read from the store's own program page ↗. Blank fields mean the brand doesn't publish them.

What the store hasn't confirmed yet

3 of 4 · facts only the store itself can add. Their absence is never counted against the score.

  • Domain ownership — not verified by the storethe owner can prove it with one meta tag, about two minutes
  • Response to the audit — no response from the storethe owner can publish a reply beside the findings — we never edit them
  • Affiliate terms — not publishedcommission and terms appear here once the owner sets them
  • Public contact details — confirmed

Own this store?

Claim the profile: update the record, answer the audit, set commission.

No email, no account. You paste one meta tag on darntough.com, we check it, and the profile is yours.

Q&A

Straight answers

What is Darn Tough's trust score?
Darn Tough has an independent trust score of 77/100, audited by StoreProfiles from public product-feed, image, pricing and policy data — not paid or user-submitted reviews.
Where does the Darn Tough data come from?
Public data only: darntough.com's own product feed, homepage and policy pages. Every audit point links to the source it was derived from; nothing is user-submitted.
04

History & data

Products on record252
since 2026-07-18 · 12 snapshots · grows daily
Average price$36.25
since 2026-07-18 · 12 snapshots · grows daily
Trust score77/100
since 2026-07-27 · 3 snapshots · grows dailyrules v0.8 only — scores from an earlier formula aren’t comparable
Cite this record

Free to reuse under CC BY 4.0 — credit with a link.

StoreProfiles (2026). Darn Tough: trust score 77/100 (rules v0.8). Retrieved 2026-07-29 from https://storeprofiles.com/store/darntough. Licensed CC BY 4.0.
The whole registry as data →
Live trust badgeDarn Tough trust badge

Paste on darntough.com — the badge redraws itself after every audit, no script, no tracking.

<a href="https://storeprofiles.com/store/darntough" target="_blank" rel="noopener">
  <img src="https://storeprofiles.com/badge/darntough" alt="Darn Tough trust score on StoreProfiles" width="200" height="52">
</a>
Open dataGET /api/store/darntough

Full profile, score breakdown and snapshot history — free, CORS-open, cached hourly.