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bornprimitive.com · Fashion & Apparel · Shopify · catalog read 2026-09-15

Born Primitive is a fashion & apparel store with 1,303 products — mostly sports bras, men's tops and women's shorts, averaging $62. The domain has been registered since 2013. 43% of the products we sampled are marked down, typically by 30%.

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Also listed for free return shipping.

Trust score73/100
On record —Solid

How it's computed

#175 of 1,154 in Fashion & Apparel · higher than 68%

Score breakdown and niche spread
Fashion & Apparel · 1154 scored
Strong 75+159
Solid 65–74520
Moderate 52–64330
Thin <52145
Catalog depth25/25
Images15/15
Descriptions12/12
Pricing data8/8
On record5/5
Claimed0/15
Verified8/20

Ceiling today: 85 until the owner verifies the domain

01

Is Born Primitive legit?

Verdict

Is Born Primitive legit? On record — independent trust score 73/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 1,303 products on the store's public feed (250 sampled here). Main caveat: no public shipping policy found. The catalog carries 1,303 products, and of the 250 we sampled 100% carry an image and 100% a real description. The domain has been registered since 2013 (12 years), not a freshly-made lookalike. Recomputed 2026-09-15 from bornprimitive.com's own public feed and policy pages.

Last checked

+ Strengths

Weaknesses

Products
1,303
+1057 in 7d
Low end
$27.65
10th percentile
Avg price
$62.47
On sale
43%
of 250 sampled · median 30% off
Domain age
12y
since 2013

Its $62.47 average price is 5% below the $66.00 median for Fashion & Apparel stores in the registry. Its entry price of $27.65 sits against a $17.00–$439.00 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Fashion & Apparel.

On sale107 productsmedian 30% off, up to 50%43% of the 250 products we sampled
Homepage load580 msto first byte, 0.6s for the full HTML (1693 KB) — measured by us, from our server, not field data from real visitors
Traffic rank#308,853of the million most-visited domains, per the public Tranco list of 2026-09-13 — not part of the trust score
Domain age12 yearsregistered 2013 — a new brand’s clone or a scam lookalike would be far younger · checked 2026-08-25
HTTPS since2014first certificate 2014-04-03 in the public Certificate Transparency logs, 1,468 records — not part of the trust score
02

What does Born Primitive sell, and what does it cost?

Top-scored in Fashion & Apparel

Stores like Born Primitive
03

Actions

Promote this store

Born Primitive runs its own affiliate program, so a queue here would not reach it. Apply there directly.

Affiliate program

Born Primitive’s site links an affiliate program run on GoAffPro.

Join the program ↗

What the store hasn't confirmed yet

3 of 4 · never counted against the score · how an owner closes these

  • Domain ownershipnot verified by the store
  • Response to the auditno response from the store
  • Affiliate termsnot published
  • Public contact detailsconfirmed

What would raise this score

  • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
  • +8Put actual terms on both the refund and the shipping policy pageone or both is missing or has no terms on it
  • +4Serve the homepage in under 400 ms from our probe580 ms measured

Own this store?

Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (7388). It never changes the audit or lets anyone edit the findings.

No email, no account. You paste one meta tag on bornprimitive.com, we check it, and the profile is yours.

What is Born Primitive's return policy?
Born Primitive states that it covers return shipping. Read from the store's own policy pages, re-read nightly. Its wording: “FREE RETURNS FOR STORE CREDIT”
What is Born Primitive's trust score, and how does it compare?
73/100, computed from bornprimitive.com's own public data — not paid or user-submitted reviews. That is higher than 68% of the 1154 Fashion & Apparel stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
How much does Born Primitive cost?
Across the 250 products we sampled, Born Primitive averages $62.47, and its entry price (10th percentile) is $27.65. That is 5% below the $66 median for Fashion & Apparel stores in the registry. 43% of that sample is marked down, median 30% off, deepest 50%.
When was Born Primitive last checked?
catalog: 2026-09-15; domain registration: 2026-08-25; traffic rank: 2026-09-13. Daily snapshots on file since 2026-07-18 — 60 of the last 90 days.
04

What changed at Born Primitive

The catalog went from 1,340 to 1,303 products between 2026-09-14 and 2026-09-15 — down 37.

Products on record250
since 2026-07-18 · 60 snapshots · grows daily
Average price$62.47
since 2026-07-18 · 60 snapshots · grows daily
Trust score73/100
since 2026-09-14 · 2 snapshots · grows dailyrules v0.10 only — scores from an earlier formula aren’t comparable
Cite this record

Free to reuse under CC BY 4.0 — credit with a link.

StoreProfiles (2026). Born Primitive: trust score 73/100 (rules v0.10). Retrieved 2026-09-15 from https://storeprofiles.com/store/bornprimitive. Licensed CC BY 4.0.
The whole registry as data →
Live trust badgeBorn Primitive trust badge

Paste on bornprimitive.com — the badge redraws itself after every audit, no script, no tracking.

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  <img src="https://storeprofiles.com/badge/bornprimitive" alt="Born Primitive trust score on StoreProfiles" width="200" height="52">
</a>
Open dataGET /api/store/bornprimitive

Full profile, score breakdown and snapshot history — free, CORS-open, cached hourly.