Discount statistics

How much of a Shopify catalog is marked down, how deep, and — the part coupon sites never publish — how long the markdown has already been standing.

Recomputed from the registry 22 hours ago.

2,165

Stores with a markdown

of 3,083 stores with a catalog we measured (70%)

25%

Median markdown where there is one

of 2,165 stores with a markdown

Mark down nearly the whole catalog

of 3,083 measured stores — coverage 70%+ at a median 40%+

1,929

Markdown standing on 80% of observed days

of 2,164 stores with price history (89%)

What the price history shows

Days of price history heldone price snapshot per product per day: 58
Stores where today’s markdown is not new: 1,929of 2,164 stores with a current markdown and history
Items marked down 70% or moreAt 360 stores. Items under $1 and compare-at prices over 20,000 are left out: gifts and typos, not sales.: 4,271of 109,060 current markdowns (4%)

A markdown that has stood on nearly every day we have looked is a standing “was” price rather than a sale. That is arithmetic on our own snapshots, not an accusation.

How these numbers are produced

Every figure on this page is computed from the registry itself — public product feeds, policy pages the stores publish, and our own daily price snapshots. Nothing is bought, modelled or estimated, and a number is only printed when its denominator can be printed beside it. The same data is downloadable as registry.csv and documented on the dataset page.

All research →Registry findings →

Computed by StoreProfiles under rules v0.10, from the store’s own public data and recomputed nightly. No page here is hand-edited and no store can pay to change one · data last checked 22 hours ago. How the score is computed · Who pays for this