The INKEY List
Unclaimed profiletheinkeylist.com · Beauty & Skincare · Shopify · data updated 2026-07-29
Own The INKEY List? Verifying domain control adds 15 points to this public score (45 → 60). It never changes the audit or lets anyone edit the findings — claim it here.
Beauty & Skincare store with 130 products on record, prices from £6.5. Mostly skin, bundle, hair.
0–100 from public data, higher = more on record. How it's computed
Higher than 11% of audited Beauty & Skincare stores
- +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
- +11Write descriptions longer than 40 characters for every productdescribed: 72%
- +2Add a photo to every product in the public feedphotographed: 85%
- +1Give every product a real price above zeropriced: 82%
Computed by re-running the same formula — nothing here is an estimate.
Ceiling today: 85 — unclaimed, so the 15 claim points cannot be earned until the owner verifies the domain.
Audit
Is The INKEY List legit? On record — independent trust score 45/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 158 distinct products on public record. Main caveat: incomplete pricing data on 18% of items. The domain has been registered since 2018 (8 years), not a freshly-made lookalike.
Recomputed · from public data, refreshed daily — not collected over time.
+ Strengths
- Deep catalog: 158 distinct products on public recordSource: product feed ↗
- Accessible entry price: from £6.50 (average £22.98)Source: product feed ↗
- Publishes refund + shipping policiesSource: store policies page ↗
- Active on 5 social platformsSource: store homepage ↗
- Live customer support (Gorgias)Source: store homepage ↗
− Weaknesses
- Incomplete pricing data on 18% of itemsSource: product feed ↗
Best for: Beauty and skincare creators with audiences that convert at accessible price points.
Catalog
Oat Cleansing Balm 150ml Duo£28.50£30.00−5%
'INKEY Founder''s Bridal Glow Trio'£52.00
Glowing Skin Set£20.00£32.50−38%
Sensitive Blemish-Prone Skin Routine£42.50£50.00−15%
Oily Blemish-Prone Skin Routine£41.65£49.00−15%
Intro Routine for Dry Skin£33.25£47.50−30%
The Dew It All Trio£31.50£35.00−10%
Anti-Ageing Retinal Routine£58.65£69.00−15%
Hydrate & Revive Duo£29.45£31.00−5%
Exosome + Ceramide Glow Duo£37.05£39.00−5%
Hydration Routine Test£30.15Tiktok - Glycolic body duo£0.00Tiktok - Glycolic wash duo£0.00Tiktok - Glycolic stick trio£0.00Tiktok - Intro routine for Healthy skin£0.00Tiktok - Intro Routine for Anti-Ageing£0.00Tiktok - Oat Cleansing Balm Trio£0.00Tiktok - INKEY Anti-Ageing Collagen Bundle£0.00Tiktok - INKEY Ultimate Anti-Ageing Bundle£0.00Tiktok - INKEY Brightening & Anti-Ageing Bundle£0.00Tiktok - Elasticity Full Routine£0.00Tiktok - Retinol Progression Anti-Ageing Routine£0.00Tiktok - Fine Lines & Wrinkles Trio 2.0£0.00Tiktok - Radiance Trio£0.00Stores like The INKEY List
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Actions
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What the store hasn't confirmed yet
3 of 4 · facts only the store itself can add. Their absence is never counted against the score.
- Domain ownership — not verified by the storethe owner can prove it with one meta tag, about two minutes
- Response to the audit — no response from the storethe owner can publish a reply beside the findings — we never edit them
- Affiliate terms — not publishedcommission and terms appear here once the owner sets them
- Public contact details — confirmed
Own this store?
Claim the profile: update the record, answer the audit, set commission.
Straight answers
- What is The INKEY List's trust score?
- The INKEY List has an independent trust score of 45/100, audited by StoreProfiles from public product-feed, image, pricing and policy data — not paid or user-submitted reviews.
- Where does the The INKEY List data come from?
- Public data only: theinkeylist.com's own product feed, homepage and policy pages. Every audit point links to the source it was derived from; nothing is user-submitted.
History & data
Free to reuse under CC BY 4.0 — credit with a link.
StoreProfiles (2026). The INKEY List: trust score 45/100 (rules v0.8). Retrieved 2026-07-29 from https://storeprofiles.com/store/theinkeylist. Licensed CC BY 4.0.
Paste on theinkeylist.com — the badge redraws itself after every audit, no script, no tracking.
<a href="https://storeprofiles.com/store/theinkeylist" target="_blank" rel="noopener"> <img src="https://storeprofiles.com/badge/theinkeylist" alt="The INKEY List trust score on StoreProfiles" width="200" height="52"> </a>
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