Stores like The INKEY List
12 independently audited Beauty & Skincare stores comparable to The INKEY List by trust score, pricing and catalog — computed from public data. Ranked by similarity, not by who pays.
The closest audited alternatives to The INKEY List are Skylarbody (44/100), Ilia Beauty (47/100) and Glossier (45/100) — Beauty & Skincare stores ranked by catalog similarity, not by who pays.
01
The store
theinkeylist.com · BTY-0099 · Beauty & Skincare
Trust score
45/100
Products
130
Entry price
£6.50
Status
Unclaimed
02
Closest alternatives
| Store | Trust | Products | Entry | Why similar | ||
|---|---|---|---|---|---|---|
| 01 | Skylarbodyskylarbody.com | 44/100 | 130 | $5 | broad 130-product range, similar trust (44 vs 45), cheaper entry ($5 vs £6.50) | Compare → |
| 02 | Ilia Beautyiliabeauty.com | 47/100 | 118 | $7 | broad 118-product range, similar trust (47 vs 45), similar entry ($7) | Compare → |
| 03 | Glossierglossier.com | 45/100 | 114 | $5 | broad 114-product range, cheaper entry ($5 vs £6.50) | Compare → |
| 04 | Farmacy Beautyfarmacybeauty.com | 45/100 | 114 | $5 | broad 114-product range, cheaper entry ($5 vs £6.50) | Compare → |
| 05 | Huda Beautyhudabeauty.com | 41/100 | 181 | $5 | broad 181-product range, similar trust (41 vs 45), cheaper entry ($5 vs £6.50) | Compare → |
| 06 | Maison Louis Mariemaisonlouismarie.com | 47/100 | 136 | $5 | broad 136-product range, similar trust (47 vs 45), cheaper entry ($5 vs £6.50) | Compare → |
| 07 | Oseamalibuoseamalibu.com | 44/100 | 113 | $12 | broad 113-product range, similar trust (44 vs 45), pricier entry ($12 vs £6.50) | Compare → |
| 08 | Victoriabeckhambeautyvictoriabeckhambeauty.com | 49/100 | 120 | $5 | broad 120-product range, similar trust (49 vs 45), cheaper entry ($5 vs £6.50) | Compare → |
| 09 | Pat McGrath Labspatmcgrath.com | 36/100 | 140 | $7 | broad 140-product range, lower trust (36 vs 45), similar entry ($7) | Compare → |
| 10 | Sol de Janeirosoldejaneiro.com | 49/100 | 153 | $9 | broad 153-product range, similar trust (49 vs 45), pricier entry ($9 vs £6.50) | Compare → |
| 11 | Geologiegeologie.com | 43/100 | 85 | $9 | focused 85-product range, similar trust (43 vs 45), pricier entry ($9 vs £6.50) | Compare → |
| 12 | Nativenativecos.com | 44/100 | 102 | $2.80 | broad 102-product range, similar trust (44 vs 45), cheaper entry ($2.80 vs £6.50) | Compare → |
Trust is the independent score (higher is better). Entry price is the cheapest item ≥ $2 — positioning, not a ranking. Products is the full catalog where measured, else the sample on record. Source: public product feeds, 2026-07-29.
Straight answers
- What are the best alternatives to The INKEY List?
- The closest audited alternatives to The INKEY List are Skylarbody (44/100), Ilia Beauty (47/100) and Glossier (45/100) — Beauty & Skincare stores ranked by catalog similarity, not by who pays. Similarity is computed from four public signals — how close the trust scores are, how far the product catalogues overlap by category, how close the entry prices sit, and how comparable the catalogue sizes are. Nothing on this page is a paid placement.
- Is The INKEY List better than the alternatives listed here?
- The INKEY List scores 45/100 on the independent trust score. The closest alternatives score 44, 47, 45. The score measures what a store publishes — catalogue depth, image and description coverage, honest pricing, published policies — and says nothing about customer service, which we deliberately do not collect.
- How are these beauty & skincare alternatives chosen?
- From every store on record in the same niche, ranked by similarity to The INKEY List rather than by payout, popularity or any commercial arrangement. The weights are published, the inputs are each store's own public product feed, and the list is recomputed every 24 hours.
03
How these are picked
Every Beauty & Skincare store on record is scored against The INKEY List on four public-data factors, then ranked by the weighted blend below. No store can buy a place on this list.
- 35%Trust score. Closeness of the independent trust score — the smaller the gap, the higher the match.
- 30%Product overlap. Shared product-type vocabulary from each catalog's own feed — how much the merchandise actually overlaps.
- 20%Entry price. Ratio of the cheapest item ≥ $2 in each store — similar price positioning scores higher.
- 15%Catalog size. Closeness of catalog depth by tier, so a 200-item shop pairs with peers, not 2,000-SKU giants.