Huda Beauty vs The INKEY List
Side-by-side comparison from the public record: trust scores, score breakdowns, prices and catalog depth. Every number cites its source — the stores' own product feeds.
The INKEY List scores higher — 45/100 versus 41/100 for Huda Beauty. Huda Beauty lists the deeper catalog (181 vs 158 products). Huda Beauty spans more product categories (15 vs 12).
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The records
hudabeauty.com · BTY-0613
Catalog depth25/25
Images20/20
Descriptions0/15
Pricing data8/10
On record20/20
Claimed0/5
theinkeylist.com · BTY-0099
Catalog depth25/25
Images17/20
Descriptions11/15
Pricing data8/10
On record20/20
Claimed0/5
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Head to head
| Huda Beauty | The INKEY List | |
|---|---|---|
| Trust score | 41/100 | 45/100 |
| Products on record | 181 | 158 |
| Entry price | $5.00 | £6.50 |
| Average price | $41.88 | £22.98 |
| Product categories | 15 | 12 |
Teal marks the leading value where higher is objectively better. Prices are positioning, not a ranking. Source: public product feeds, 2026-07-29.
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Full records