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The INKEY List

Unclaimed profile

theinkeylist.com · Beauty & Skincare · Shopify · data updated 2026-07-29

Own The INKEY List? Verifying domain control adds 15 points to this public score (45 → 60). It never changes the audit or lets anyone edit the findings — claim it here.

Beauty & Skincare store with 130 products on record, prices from £6.5. Mostly skin, bundle, hair.

✓ Refund✓ Shipping✓ Privacy✓ TermsInstagram ↗TikTok ↗YouTube ↗Facebook ↗
Trust score45/100
On record —Thin

0–100 from public data, higher = more on record. How it's computed

Higher than 11% of audited Beauty & Skincare stores

Beauty & Skincare · 332 scored
Strong 75+12
Solid 65–7443
Moderate 52–64170
Thin <52107
Catalog depth11/25
Images13/15
Descriptions9/12
Pricing data7/8
On record5/5
Claimed0/15
Verified0/20
What would raise this score
  • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
  • +11Write descriptions longer than 40 characters for every productdescribed: 72%
  • +2Add a photo to every product in the public feedphotographed: 85%
  • +1Give every product a real price above zeropriced: 82%

Computed by re-running the same formula — nothing here is an estimate.

Ceiling today: 85 — unclaimed, so the 15 claim points cannot be earned until the owner verifies the domain.

Trend · 3 snapshots0
Products
130
+1 in 7d
From
£6.5
Avg price
£21.89
On sale
68
median 5% off
Domain age
8y
since 2018
On sale68 productsmedian 5% off, up to 38% — 52% of stocked items
Rated4.7/5from 7 reviews on Bio-Active Ceramide Eye Cream ↗
Homepage load637 msto first byte, 0.7s for the full HTML (721 KB) — measured by us, from our server, not field data from real visitors
Domain age8 yearsregistered 2018 — a new brand’s clone or a scam lookalike would be far younger
01

Audit

Verdict

Is The INKEY List legit? On record — independent trust score 45/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 158 distinct products on public record. Main caveat: incomplete pricing data on 18% of items. The domain has been registered since 2018 (8 years), not a freshly-made lookalike.

Recomputed · from public data, refreshed daily — not collected over time.

Last checked

+ Strengths

− Weaknesses

Best for: Beauty and skincare creators with audiences that convert at accessible price points.

02

Catalog

AllSkin 84Bundle 26Hair 5Cleanser 5skin 4Super Solutions 2Mist 2Super Solutions Bundle 2
Sort:FeaturedPrice ↑Price ↓A–Z
Show all 158 products
Browse these categories across the registry
Skin →Bundle →Hair →Cleanser →

Stores like The INKEY List

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Thegreenkiss77/100compare
03

Actions

Promote this store

Partner link issued the moment the program activates.

What the store hasn't confirmed yet

3 of 4 · facts only the store itself can add. Their absence is never counted against the score.

  • Domain ownership — not verified by the storethe owner can prove it with one meta tag, about two minutes
  • Response to the audit — no response from the storethe owner can publish a reply beside the findings — we never edit them
  • Affiliate terms — not publishedcommission and terms appear here once the owner sets them
  • Public contact details — confirmed

Own this store?

Claim the profile: update the record, answer the audit, set commission.

No email, no account. You paste one meta tag on theinkeylist.com, we check it, and the profile is yours.

Q&A

Straight answers

What is The INKEY List's trust score?
The INKEY List has an independent trust score of 45/100, audited by StoreProfiles from public product-feed, image, pricing and policy data — not paid or user-submitted reviews.
Where does the The INKEY List data come from?
Public data only: theinkeylist.com's own product feed, homepage and policy pages. Every audit point links to the source it was derived from; nothing is user-submitted.
04

History & data

Products on record158
since 2026-07-18 · 12 snapshots · grows daily
Average price£22.98
since 2026-07-18 · 12 snapshots · grows daily
Trust score45/100
since 2026-07-27 · 3 snapshots · grows dailyrules v0.8 only — scores from an earlier formula aren’t comparable
Cite this record

Free to reuse under CC BY 4.0 — credit with a link.

StoreProfiles (2026). The INKEY List: trust score 45/100 (rules v0.8). Retrieved 2026-07-29 from https://storeprofiles.com/store/theinkeylist. Licensed CC BY 4.0.
The whole registry as data →
Live trust badgeThe INKEY List trust badge

Paste on theinkeylist.com — the badge redraws itself after every audit, no script, no tracking.

<a href="https://storeprofiles.com/store/theinkeylist" target="_blank" rel="noopener">
  <img src="https://storeprofiles.com/badge/theinkeylist" alt="The INKEY List trust score on StoreProfiles" width="200" height="52">
</a>
Open dataGET /api/store/theinkeylist

Full profile, score breakdown and snapshot history — free, CORS-open, cached hourly.