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SERENA BUTE

63/100 · ModerateUnclaimed profile

serenabutelondon.com · Fashion & Apparel · Shopify · catalog read 2026-09-15

Open serenabutelondon.com →

SERENA BUTE is a fashion & apparel store with 232 products — mostly aw26 tshirt top, aw25 knitwear knitwear and aw26 knitwear knitwear, averaging £211. Per its own published policies, returns run 14 days. The domain has been registered since 2016. 58% of the products we sampled are marked down, typically by 49%.

Satin Relaxed Jogger - CreamCotton Tote Bag - BlackCotton Tote Bag - CreamVelvet Blazer - Burgundy
From the catalog · 232 products ↓
✓ Refund✓ Privacy✓ TermsInstagram ↗TikTok ↗Facebook ↗Pinterest ↗
Trust score63/100
On record —Moderate

How it's computed

#723 of 1,154 in Fashion & Apparel · higher than 35%

Score breakdown and niche spread
Fashion & Apparel · 1154 scored
Strong 75+159
Solid 65–74520
Moderate 52–64330
Thin <52145
Catalog depth19/25
Images15/15
Descriptions12/12
Pricing data8/8
On record5/5
Claimed0/15
Verified4/20

Ceiling today: 85 until the owner verifies the domain

01

Is SERENA BUTE legit?

Verdict

Is SERENA BUTE legit? On record — independent trust score 63/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 232 distinct products on public record. Main caveat: premium pricing vs the niche median £74.87 — average here is £211.31. The catalog carries 232 products, and of the 232 we sampled 100% carry an image and 100% a real description. Its own policy page states a 14-day return window. The domain has been registered since 2016 (9 years), not a freshly-made lookalike. Recomputed 2026-09-15 from serenabutelondon.com's own public feed and policy pages.

Last checked

+ Strengths

− Weaknesses

Products
232
Low end
£75.00
10th percentile
Avg price
£211.31
On sale
58%
of 232 sampled · median 49% off
Domain age
9y
since 2016
On sale134 productsmedian 49% off, up to 70% — 58% of the 232 products we sampled
Homepage load291 msto first byte, 0.3s for the full HTML (539 KB) — measured by us, from our server, not field data from real visitors
Domain age9 yearsregistered 2016 — a new brand’s clone or a scam lookalike would be far younger · checked 2026-09-12
02

What does SERENA BUTE sell, and what does it cost?

AllAW26 TSHIRT TOP 13AW25 KNITWEAR KNITWEAR 9AW26 KNITWEAR KNITWEAR 8SS26 PEZZETTI PIERRE DRESS 7AW25 PARTYGROUP DRESS 5AW26 SILK SHIRT 5AW26 HIRONENSATIN TROUSER 4AW26 HIRONENSATIN JACKET 4
Sort:FeaturedPrice ↑Price ↓A–Z
Show all 232 products

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03

Actions

Promote this store

No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.

No one has verified ownership of this store yet. We keep your email, traffic type and audience size and show them to the owner if they claim the profile. Privacy

What the store hasn't confirmed yet

3 of 4 · never counted against the score · how an owner closes these

  • Domain ownership — not verified by the store
  • Response to the audit — no response from the store
  • Affiliate terms — not published
  • Public contact details — confirmed

What would raise this score

  • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
  • +8Put actual terms on both the refund and the shipping policy pageone or both is missing or has no terms on it
  • +8Show a product rating of 4.3+ across 50 or more public reviewsno rating found on the sampled product page

Own this store?

Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (63 → 78). It never changes the audit or lets anyone edit the findings.

No email, no account. You paste one meta tag on serenabutelondon.com, we check it, and the profile is yours.

Q&A

Common questions about SERENA BUTE

SERENA BUTE what’s actually discounted →SERENA BUTE return policy in full →return windows across the registry →discounts across the registry →stores priced in GBP →

What is SERENA BUTE's return policy?
SERENA BUTE accepts returns within 14 days. Read from the store's own policy pages, re-read nightly. Its wording: “within 14 days”
What is SERENA BUTE's trust score, and how does it compare?
63/100, computed from serenabutelondon.com's own public data — not paid or user-submitted reviews. That is higher than 35% of the 1154 Fashion & Apparel stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
How much does SERENA BUTE cost?
Across the 232 products we sampled, SERENA BUTE averages £211.31, and its entry price (10th percentile) is £75.00. 58% of that sample is marked down, median 49% off, deepest 70%.
When was SERENA BUTE last checked?
catalog: 2026-09-15; domain registration: 2026-09-12. Daily snapshots on file since 2026-09-12 — 4 of the last 90 days.
04

What changed at SERENA BUTE

Products on record232
since 2026-09-12 · 4 snapshots · grows daily
Average price£211.31
since 2026-09-12 · 4 snapshots · grows daily
Trust score63/100
since 2026-09-14 · 2 snapshots · grows dailyrules v0.10 only — scores from an earlier formula aren’t comparable
Cite this record

Free to reuse under CC BY 4.0 — credit with a link.

StoreProfiles (2026). SERENA BUTE: trust score 63/100 (rules v0.10). Retrieved 2026-09-15 from https://storeprofiles.com/store/serenabutelondon. Licensed CC BY 4.0.
The whole registry as data →
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