Is SERENA BUTE legit? On record — independent trust score 62/100, computed from public data, not paid reviews. What that rests on ↓
serenabutelondon.com · Fashion & Apparel · Shopify · catalog read 2026-10-30
SERENA BUTE is a fashion & apparel store with 217 products — mostly aw26 tshirt top, aw26 knitwear knitwear and aw25 knitwear knitwear, averaging £216. Per its own published policies, returns run 14 days. The domain has been registered since 2016. 55% of the products we sampled are marked down, typically by 49%.
#1,146 of 1,685 in Fashion & Apparel · higher than 30%
Score breakdown and niche spread
Ceiling today: 85 until the owner verifies the domain
Is SERENA BUTE legit?
Is SERENA BUTE legit? On record — independent trust score 62/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 217 distinct products on public record. Main caveat: premium pricing vs the niche median £60.91 — average here is £216.31. The catalog carries 217 products, and of the 217 we sampled 100% carry an image and 100% a real description. Its own policy page states a 14-day return window. The domain has been registered since 2016 (9 years), not a freshly-made lookalike. The score is down 1 points since we started tracking this store. Recomputed 2026-10-30 from serenabutelondon.com's own public feed and policy pages.
+ Strengths
- Deep catalog: 217 distinct products on public recordSource: product feed ↗
- Prices span £10–£585Source: product feed ↗
- Active on 4 social platformsSource: store homepage ↗
- Public contact details (branded email, phone, address)Source: store homepage ↗
- Fast storefront (TTFB 253 ms from our probe)Source: our probe
− Weaknesses
- Premium pricing vs the niche median £60.91 — average here is £216.31Source: product feed ↗
- No public shipping policy foundSource: store shipping policy ↗
- 119 of 119 marked-down items quote a "was" price they did not sell at on any of the 30+ days we recorded their priceSource: price history (daily snapshots)
What does SERENA BUTE sell, and what does it cost?
Cotton Tote Bag - Black£10.00
Cotton Tote Bag - Cream£10.00
Velvet Blazer - Burgundy£525.00
Wool Tweed Fitted Single Breasted Blazer - Navy Blue£475.00
Wool Tweed Fitted Single Breasted Blazer - Brown£475.00
Velvet Blazer - Navy Blue£525.00
Satin Boyfriend Blazer - Fuschia£395.00
Satin Boyfriend Blazer - Dusty Navy Blue£395.00
Wool Pinstripe Inside Out Trouser - Slate Grey£450.00
Wool Pinstripe Inside Out Trouser - Burgundy£450.00
Wool Side Tab Jogger - Light Grey£395.00
Wool Side Tab Jogger - Cobalt Blue£395.00
Silk Relaxed Jogger - Plum£425.00
Silk Relaxed Jogger - Fir£425.00
Silk Icon Jogger - Navy Blue£425.00
Silk Icon Jogger - Black£425.00
Silk Serena Trouser - Navy Blue£485.00
Silk Serena Trouser - Black£485.00
Classic Cotton Short Sleeve T-Shirt - White£60.00
Classic Cotton Short Sleeve T-Shirt - Grey£60.00
Classic Cotton Short Sleeve T-Shirt - Black£60.00
Cotton Short Sleeve T-Shirt - Red£60.00
Cotton Short Sleeve T-Shirt - Pale Pink£60.00
Cotton Short Sleeve T-Shirt - Pale Blue£60.00Top-scored in Fashion & Apparel
Stores like SERENA BUTE →
Actions
Promote this store
No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.
What the store hasn't confirmed yet
3 of 4 · never counted against the score · how an owner closes these
- Domain ownership — not verified by the store
- Response to the audit — no response from the store
- Affiliate terms — not published
- Public contact details — confirmed
What would raise this score
- +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
- +8Put actual terms on both the refund and the shipping policy pageone or both is missing or has no terms on it
- +8Show a product rating of 4.3+ across 50 or more public reviewsno rating found on the sampled product page
Own this store?
Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (62 → 77). It never changes the audit or lets anyone edit the findings.
Common questions about SERENA BUTE
SERENA BUTE what’s actually discounted →SERENA BUTE return policy in full →return windows across the registry →discounts across the registry →stores priced in GBP →
- What is SERENA BUTE's return policy?
- SERENA BUTE accepts returns within 14 days. Read from the store's own policy pages, re-read nightly. Its wording: “within 14 days”
- What is SERENA BUTE's trust score, and how does it compare?
- 62/100, computed from serenabutelondon.com's own public data — not paid or user-submitted reviews. That is higher than 30% of the 1685 Fashion & Apparel stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
- How much does SERENA BUTE cost?
- Across the 217 products we sampled, SERENA BUTE averages £216.31, and its entry price (10th percentile) is £75.00. 55% of that sample is marked down, median 49% off, deepest 70%.
- When was SERENA BUTE last checked?
- catalog: 2026-10-30; domain registration: 2026-09-12. Daily snapshots on file since 2026-09-12 — 49 of the last 90 days.
What changed at SERENA BUTE
The catalog went from 232 to 217 products between 2026-09-14 and 2026-10-30 — down 15. The average price moved from £211.31 to £216.31 between 2026-09-14 and 2026-10-30, 2% higher. Its trust score went from 63 to 62/100 under the same formula (v0.10), since 2026-09-14.
Free to reuse under CC BY 4.0 — credit with a link.
StoreProfiles (2026). SERENA BUTE: trust score 62/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/serenabutelondon. Licensed CC BY 4.0.
Paste on serenabutelondon.com — the badge redraws itself after every audit, no script, no tracking.
<a href="https://storeprofiles.com/store/serenabutelondon" target="_blank" rel="noopener"> <img src="https://storeprofiles.com/badge/serenabutelondon" alt="SERENA BUTE trust score on StoreProfiles" width="200" height="52"> </a>
Full profile, score breakdown and snapshot history — free, CORS-open, cached hourly.