Stores like SERENA BUTE
12 independently audited Fashion & Apparel stores that share at least 30% of product categories with SERENA BUTE, ranked by similarity in trust score, pricing and catalog — computed from public data, not by who pays.
The closest audited alternatives to SERENA BUTE are Cmoi (66/100), A VINTAGE FIT (61/100) and Artesano (57/100) — Fashion & Apparel stores ranked by similarity in trust, catalog and price, not by who pays.
The store
serenabutelondon.com · FSH-4943 · Fashion & Apparel
Closest alternatives
| Store | Trust | Products | Entry | Catalog overlap | Why similar | ||
|---|---|---|---|---|---|---|---|
| 01 | Cmoicmoi.nyc | 66/100 | 265 | $29 | 75% | broad 265-product range, similar trust (66 vs 62), cheaper low end ($29 vs £75), overlapping product mix | Compare → |
| 02 | A VINTAGE FITavintagefit.com | 61/100 | 111 | £40 | 44% | broad 111-product range, similar trust (61 vs 62), cheaper low end (£40 vs £75) | Compare → |
| 03 | Artesanoartesano.net | 57/100 | 179 | $86 | 33% | broad 179-product range, similar trust (57 vs 62), similar low-end pricing ($86) | Compare → |
| 04 | UNIQUE21unique21.com | 70/100 | 240 | £70 | 31% | broad 240-product range, higher trust (70 vs 62), similar low-end pricing (£70) | Compare → |
| 05 | Kojo Fitkojofit.com | 66/100 | 212 | AU$48 | 31% | broad 212-product range, similar trust (66 vs 62), cheaper low end (AU$48 vs £75) | Compare → |
| 06 | Koko Baykokobay.co.uk | 65/100 | 336 | £20 | 50% | broad 336-product range, similar trust (65 vs 62), cheaper low end (£20 vs £75), overlapping product mix | Compare → |
| 07 | KTRcollectionktrcollection.com | 59/100 | 243 | $22 | 47% | broad 243-product range, similar trust (59 vs 62), cheaper low end ($22 vs £75) | Compare → |
| 08 | Lucy Parislucyparis.com | 54/100 | 69 | $75.80 | 33% | focused 69-product range, lower trust (54 vs 62), similar low-end pricing ($75.80) | Compare → |
| 09 | LA Spacela-s.co.uk | 57/100 | 104 | £37 | 38% | broad 104-product range, similar trust (57 vs 62), cheaper low end (£37 vs £75) | Compare → |
| 10 | KwameAduseikwameadusei.com | 69/100 | 198 | $150 | 40% | broad 198-product range, higher trust (69 vs 62), pricier low end ($150 vs £75) | Compare → |
| 11 | fallenivyfallenivy.com | 53/100 | 13 | — | 67% | focused 13-product range, lower trust (53 vs 62), smaller catalog, overlapping product mix | Compare → |
| 12 | ladypenelopeadare.ladypenelopeadare.com | 56/100 | 954 | €89.97 | 33% | deep 954-product range, lower trust (56 vs 62), pricier low end (€89.97 vs £75) | Compare → |
Column definitions: dataset card. Source: public product feeds, 2026-10-28.
Straight answers
- What are the best alternatives to SERENA BUTE?
- The closest audited alternatives to SERENA BUTE are Cmoi (66/100), A VINTAGE FIT (61/100) and Artesano (57/100) — Fashion & Apparel stores ranked by similarity in trust, catalog and price, not by who pays. The closest match, Cmoi, shares 75% of its product categories with SERENA BUTE; across the top three the overlap runs 75%, 44%, 33%. Similarity blends that overlap with trust score, low-end price and catalog size. Nothing here is a paid placement.
- Is SERENA BUTE better than the alternatives listed here?
- SERENA BUTE scores 62/100 on the independent trust score. The closest alternatives score 66, 61, 57. The score measures what a store publishes — catalogue depth, image and description coverage, honest pricing, published policies — and says nothing about customer service, which we deliberately do not collect.
- How are these fashion & apparel alternatives chosen?
- The 12 shown are the closest of all 1,684 other fashion & apparel stores on record, and each shares at least 30% of product categories with SERENA BUTE; they are ranked by similarity rather than by payout or popularity. The inputs are each store's own public product feed, and the list is recomputed every 24 hours.
How these are picked
Only Fashion & Apparel stores that share at least 30% of product categories with SERENA BUTE, counted against the smaller of the two catalogs, qualify. They are ranked by trust score (35%), catalog overlap (30%), low-end price (20%) and catalog size (15%). Each factor is defined on how we score. No store can buy a place on this list.
Computed by StoreProfiles under rules v0.10, from the store’s own public data and recomputed nightly. No page here is hand-edited and no store can pay to change one. How the score is computed · Who pays for this