Is Tula legit? On record — independent trust score 56/100, computed from public data, not paid reviews. What that rests on ↓
tula.com · Beauty & Skincare · Shopify · catalog read 2026-10-30
Tula is a beauty & skincare store with 103 products — mostly bundles & sets, moisturizer and treatments & serums, averaging $56. Per its own published policies, returns run 60 days. The domain has been registered since 1997. 38% of the products we sampled are marked down, typically by 25%.
Also listed for a return window of 60 days or more and a domain registered 20+ years ago.
#496 of 955 in Beauty & Skincare · higher than 47%
Score breakdown and niche spread
Ceiling today: 85 until the owner verifies the domain
Is Tula legit?
Is Tula legit? On record — independent trust score 56/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 90 distinct products on public record. Main caveat: 31 of 31 marked-down items quote a "was" price they did not sell at on any of the 30+ days we recorded their price. The catalog carries 103 products, and of the 103 we sampled 100% carry an image and 98% a real description. Its own policy page states a 60-day return window. The domain has been registered since 1997 (29 years), not a freshly-made lookalike. The score is up 9 points since we started tracking this store. Recomputed 2026-10-30 from tula.com's own public feed and policy pages.
+ Strengths
- Deep catalog: 90 distinct products on public recordSource: product feed ↗
- Accessible entry price: from $10 (average $56.28)Source: product feed ↗
- 60-day return windowSource: store policies page ↗
- Active on 3 social platformsSource: store homepage ↗
- Live customer support (Gorgias)Source: store homepage ↗
− Weaknesses
- 31 of 31 marked-down items quote a "was" price they did not sell at on any of the 30+ days we recorded their priceSource: price history (daily snapshots)
Its $56.28 average price is 88% above the $29.99 median for Beauty & Skincare stores in the registry. Its entry price of $20 sits against a $8.99–$148.00 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Beauty & Skincare.
What does Tula sell, and what does it cost?
The Luminous Travel Trio$48.00$72.00−33%
The Cult Classic Luminous - Travel Size$14.00
24-7 Moisture Luminous - Travel Size$20.00The Cult Classic Luminous$34.0024-7 Moisture Luminous$58.00
So Polished Head To Toe$51.00$68.00−25%
×2So Polished$34.00
Mini So Polished Exfoliating Face Scrub$10.00
Clarifying Tonic - Travel Size$12.00
The Iconic Trio$126.00$180.00−30%
'Spresso Energizing Kit$106.40$152.00−30%
The Iconic Duo - Rich Rinse & Intense$91.50$122.00−25%
The Rich Rinse$34.00
Beauty Sleep - Travel Size$24.00
24-7 Weightless Moisture Travel-Size$20.00
24-7 Moisture Intense Travel-Size$20.00
24-7 Moisture - Travel Size$20.00
The Cult Classic - Travel Size$14.00
Supersize Best Sellers Routine$170.00$244.00−30%
The Radiant Duo$88.50$118.00−25%
Treatment Trio$123.00$164.00−25%
×4Lip + Eye Duo$44.80$56.00−20%
Lit from Within Duo$72.00$96.00−25%
Sunkissed Glow Duo$69.00$92.00−25%Top-scored in Beauty & Skincare
Stores like Tula →
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No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.
What the store hasn't confirmed yet
4 of 4 · never counted against the score · how an owner closes these
- Domain ownership — not verified by the store
- Response to the audit — no response from the store
- Affiliate terms — not published
- Public contact details — not confirmed on the storefront
What would raise this score
- +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
- +8Put actual terms on both the refund and the shipping policy pageone or both is missing or has no terms on it
- +4Serve the homepage in under 400 ms from our probe687 ms measured
Own this store?
Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (56 → 71). It never changes the audit or lets anyone edit the findings.
Common questions about Tula
Tula what’s actually discounted →Tula return policy in full →return windows across the registry →discounts across the registry →stores priced in USD →
- What is Tula's return policy?
- Tula accepts returns within 60 days. Read from the store's own policy pages, re-read nightly. Its wording: “60 day return”
- What is Tula's trust score, and how does it compare?
- 56/100, computed from tula.com's own public data — not paid or user-submitted reviews. That is higher than 47% of the 955 Beauty & Skincare stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
- How much does Tula cost?
- Across the 103 products we sampled, Tula averages $56.28, and its entry price (10th percentile) is $20.00. That is 88% above the $29.99 median for Beauty & Skincare stores in the registry. 38% of that sample is marked down, median 25% off, deepest 50%.
- When was Tula last checked?
- catalog: 2026-10-30; domain registration: 2026-09-08; traffic rank: 2026-10-29. Daily snapshots on file since 2026-08-02 — 90 of the last 90 days.
What changed at Tula
The average price moved from $52.59 to $56.28 between 2026-09-14 and 2026-10-30, 7% higher. Its trust score went from 47 to 56/100 under the same formula (v0.10), since 2026-09-14.
Free to reuse under CC BY 4.0 — credit with a link.
StoreProfiles (2026). Tula: trust score 56/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/tula. Licensed CC BY 4.0.
Paste on tula.com — the badge redraws itself after every audit, no script, no tracking.
<a href="https://storeprofiles.com/store/tula" target="_blank" rel="noopener"> <img src="https://storeprofiles.com/badge/tula" alt="Tula trust score on StoreProfiles" width="200" height="52"> </a>
Full profile, score breakdown and snapshot history — free, CORS-open, cached hourly.