tarte.com · Beauty & Skincare · Shopify · catalog read 2026-09-15
Tarte is a beauty & skincare store with 434 products — mostly makeup set, mascara and eyeshadow palette, averaging $29. Per its own published policies, returns run 30 days. The domain has been registered since 1999. 32% of the products we sampled are marked down, typically by 48%.
Also listed for a domain registered 20+ years ago.
#120 of 810 in Beauty & Skincare · higher than 84%
Score breakdown and niche spread
Ceiling today: 85 until the owner verifies the domain
Is Tarte legit?
Is Tarte legit? On record — independent trust score 71/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 434 products on the store's public feed (273 sampled here). Main caveat: no public shipping policy found. The catalog carries 434 products, and of the 273 we sampled 100% carry an image and 96% a real description. Its own policy page states a 30-day return window. The domain has been registered since 1999 (26 years), not a freshly-made lookalike. Recomputed 2026-09-15 from tarte.com's own public feed and policy pages.
+ Strengths
- Deep catalog: 434 products on the store's public feed (273 sampled here)Source: product feed ↗
- Accessible entry price: from $5 (average $29.38)Source: product feed ↗
- Active on 4 social platformsSource: store homepage ↗
- Live customer support (Gorgias)Source: store homepage ↗
- Runs an affiliate programSource: store homepage ↗
− Weaknesses
- No public shipping policy foundSource: store shipping policy ↗
- 27 of 27 marked-down items quote a "was" price they did not sell at on any of the 30+ days we recorded their priceSource: price history (daily snapshots)
Its $29.38 average price is 5% above the $28.00 median for Beauty & Skincare stores in the registry. Its entry price of $15 sits against a $8.00–$169.49 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Beauty & Skincare.
What does Tarte sell, and what does it cost?
deluxe tartelette™ tubing mascara$12.00
stay golden Amazonian clay cheek set$35.00$45.00−22%
limited-edition creaseless setting powder$37.00
tarte freckle stick™$29.00
double-ended blush & bronzer brush$36.00
maracuja juicy blush & bronzer multi-stick$38.00
CC color-correcting tinted serum$42.00
whipped body butter$15.00$30.00−50%
maracuja juicy lip plump liner$23.00
tartelette™ tubing liquid eyeliner$24.00
shape your future™ set$17.00$30.00−43%
shape tape™ dab & go hair concealer$26.00
vintage vibe makeup bag in brown$30.00
vintage vibe makeup bag in black$30.00
simply chic makeup bag$30.00
Amazonian clay tinted serum$19.00$42.00−55%
maneater™ foundation stick$42.00
maneater™ foundation stick brush$34.00
Amazonian clay baked blush$30.00
lights, camera, lashes™ precision liner + sharpener$24.00
quick stick™ double-ended shadow liner trio$39.00$102.00−62%
maneater™ emphasEYES™ high definition brow$24.00
Amazonian clay precision brow lift$24.00
pretty in pink Amazonian clay palette$29.00Top-scored in Beauty & Skincare
Stores like Tarte →
Actions
Promote this store
Tarte runs its own affiliate program, so a queue here would not reach it. Apply there directly.
What the store hasn't confirmed yet
4 of 4 · never counted against the score · how an owner closes these
- Domain ownership — not verified by the store
- Response to the audit — no response from the store
- Affiliate terms — not published
- Public contact details — not confirmed on the storefront
What would raise this score
- +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
- +8Put actual terms on both the refund and the shipping policy pageone or both is missing or has no terms on it
- +4Serve the homepage in under 400 ms from our probe1387 ms measured
- +1Write descriptions longer than 40 characters for every productdescribed: 96%
Own this store?
Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (71 → 86). It never changes the audit or lets anyone edit the findings.
Common questions about Tarte
Tarte what’s actually discounted →Tarte return policy in full →return windows across the registry →discounts across the registry →stores priced in USD →
- What is Tarte's return policy?
- Tarte accepts returns within 30 days. Read from the store's own policy pages, re-read nightly. Its wording: “within 30 days* of delivery”
- What is Tarte's trust score, and how does it compare?
- 71/100, computed from tarte.com's own public data — not paid or user-submitted reviews. That is higher than 84% of the 810 Beauty & Skincare stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
- How much does Tarte cost?
- Across the 273 products we sampled, Tarte averages $29.38, and its entry price (10th percentile) is $15.00. That is 5% above the $28 median for Beauty & Skincare stores in the registry. 32% of that sample is marked down, median 48% off, deepest 79%.
- When was Tarte last checked?
- catalog: 2026-09-15; domain registration: 2026-08-26. Daily snapshots on file since 2026-07-18 — 60 of the last 90 days.
What changed at Tarte
Free to reuse under CC BY 4.0 — credit with a link.
StoreProfiles (2026). Tarte: trust score 71/100 (rules v0.10). Retrieved 2026-09-15 from https://storeprofiles.com/store/tarte. Licensed CC BY 4.0.
Paste on tarte.com — the badge redraws itself after every audit, no script, no tracking.
<a href="https://storeprofiles.com/store/tarte" target="_blank" rel="noopener"> <img src="https://storeprofiles.com/badge/tarte" alt="Tarte trust score on StoreProfiles" width="200" height="52"> </a>
Full profile, score breakdown and snapshot history — free, CORS-open, cached hourly.