Skip to content
Scores are never sold.How it works

Is Tarte Cosmetics legit? On record — independent trust score 72/100, computed from public data, not paid reviews. What that rests on ↓

tarte.com · Beauty & Skincare · Shopify · catalog read 2026-10-30

Tarte Cosmetics is a beauty & skincare store with 440 products — mostly makeup set, mascara and eyeliner, averaging $29. Per its own published policies, returns run 30 days. The domain has been registered since 1999. 34% of the products we sampled are marked down, typically by 47%.

✓ Refund✓ Privacy✓ TermsInstagram ↗TikTok ↗YouTube ↗X ↗

Also listed for a domain registered 20+ years ago.

Trust score72/100
On record —Solid

How it's computed

#137 of 955 in Beauty & Skincare · higher than 84%

Score breakdown and niche spread
Beauty & Skincare · 955 scored
Strong 75+61
Solid 65–74204
Moderate 52–64419
Thin <52271
Catalog depth25/25
Images15/15
Descriptions11/12
Pricing data8/8
On record5/5
Claimed0/15
Verified8/20

Ceiling today: 85 until the owner verifies the domain

Trend · 46 snapshots+1
01

Is Tarte Cosmetics legit?

Verdict

Is Tarte Cosmetics legit? On record — independent trust score 72/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 440 products on the store's public feed (293 sampled here). Main caveat: no public shipping policy found. The catalog carries 440 products, and of the 293 we sampled 100% carry an image and 96% a real description. Its own policy page states a 30-day return window. The domain has been registered since 1999 (27 years), not a freshly-made lookalike. The score is up 1 points since we started tracking this store. Recomputed 2026-10-30 from tarte.com's own public feed and policy pages.

Last checked

+ Strengths

− Weaknesses

  • No public shipping policy foundSource: store shipping policy ↗
  • 34 of 38 marked-down items quote a "was" price they did not sell at on any of the 30+ days we recorded their priceSource: price history (daily snapshots)
Products
440
-6 in 7d
Low end
$15.00
10th percentile
Avg price
$29.12
-1% vs 30d
On sale
34%
of 250 sampled · median 47% off
Domain age
27y
since 1999

Its $29.12 average price sits within 5% of the $29.99 median for Beauty & Skincare stores in the registry. Its entry price of $15 sits against a $8.99–$148.00 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Beauty & Skincare.

On sale84 productsmedian 47% off, up to 79% — 34% of the 250 products we sampled
Rated4.6/5from 139 reviews on deluxe tartelette™ tubing mascara ↗
Homepage load701 msto first byte, 0.7s for the full HTML (2514 KB) — measured by us, from our server, not field data from real visitors
Domain age27 yearsregistered 1999 — a new brand’s clone or a scam lookalike would be far younger · checked 2026-09-18
HTTPS since2018first certificate 2018-05-02 ↗ in the public Certificate Transparency logs, 247 records — not part of the trust score
02

What does Tarte Cosmetics sell, and what does it cost?

Top-scored in Beauty & Skincare

Stores like Tarte Cosmetics →
03

Actions

Promote this store

Tarte Cosmetics runs its own affiliate program, so a queue here would not reach it. Apply there directly.

Affiliate program

Tarte Cosmetics’s site links an affiliate program.

Join the program ↗

What the store hasn't confirmed yet

4 of 4 · never counted against the score · how an owner closes these

  • Domain ownership — not verified by the store
  • Response to the audit — no response from the store
  • Affiliate terms — not published
  • Public contact details — not confirmed on the storefront

What would raise this score

  • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
  • +8Put actual terms on both the refund and the shipping policy pageone or both is missing or has no terms on it
  • +4Serve the homepage in under 400 ms from our probe701 ms measured
  • +1Write descriptions longer than 40 characters for every productdescribed: 96%

Own this store?

Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (72 → 87). It never changes the audit or lets anyone edit the findings.

No email, no account. You paste one meta tag on tarte.com, we check it, and the profile is yours.

What is Tarte Cosmetics's return policy?
Tarte Cosmetics accepts returns within 30 days. Read from the store's own policy pages, re-read nightly. Its wording: “within 30 days* of delivery”
What is Tarte Cosmetics's trust score, and how does it compare?
72/100, computed from tarte.com's own public data — not paid or user-submitted reviews. That is higher than 84% of the 955 Beauty & Skincare stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
How much does Tarte Cosmetics cost?
Across the 293 products we sampled, Tarte Cosmetics averages $29.12, and its entry price (10th percentile) is $15.00. That sits within 5% of the $29.99 median for Beauty & Skincare stores in the registry. 34% of that sample is marked down, median 47% off, deepest 79%.
When was Tarte Cosmetics last checked?
catalog: 2026-10-30; domain registration: 2026-09-18. Daily snapshots on file since 2026-08-02 — 90 of the last 90 days.
04

What changed at Tarte Cosmetics

Its trust score went from 71 to 72/100 under the same formula (v0.10), since 2026-09-14. 4 products dropped in price in the last 7 days, each tracked daily from the store's own feed.

Products on record293
since 2026-08-02 · 90 snapshots · grows daily
Average price$29.13
since 2026-08-02 · 90 snapshots · grows daily
Trust score72/100
since 2026-09-14 · 46 snapshots · grows dailyrules v0.10 only — scores from an earlier formula aren’t comparable
Price drops in this storetracked daily per product · last 7 days
lime-coded maracuja juicy lip shift$27.00 $10.00−63%
lime-coded maracuja juicy lip & cheek shift$27.00 $10.00−63%
travel size maracuja C-brighter™ eye treatment$22.00 $15.00−32%
frameworker™ brow pomade$20.00 $14.00−30%
Cite this record

Free to reuse under CC BY 4.0 — credit with a link.

StoreProfiles (2026). Tarte Cosmetics: trust score 72/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/tarte. Licensed CC BY 4.0.
The whole registry as data →
Live trust badgeTarte Cosmetics trust badge

Paste on tarte.com — the badge redraws itself after every audit, no script, no tracking.

<a href="https://storeprofiles.com/store/tarte" target="_blank" rel="noopener">
  <img src="https://storeprofiles.com/badge/tarte" alt="Tarte Cosmetics trust score on StoreProfiles" width="200" height="52">
</a>
Open dataGET /api/store/tarte

Full profile, score breakdown and snapshot history — free, CORS-open, cached hourly.