Stores like Tarte
12 independently audited Beauty & Skincare stores that share at least 30% of product categories with Tarte, ranked by similarity in trust score, pricing and catalog — computed from public data, not by who pays.
The closest audited alternatives to Tarte are Natural Beauty Group (73/100), Beauty and the Boutique (65/100) and Lethal Cosmetics (70/100) — Beauty & Skincare stores ranked by similarity in trust, catalog and price, not by who pays.
The store
tarte.com · BTY-0635 · Beauty & Skincare
Closest alternatives
| Store | Trust | Products | Entry | Catalog overlap | Why similar | ||
|---|---|---|---|---|---|---|---|
| 01 | Natural Beauty Groupnaturalbeautygroup.com | 73/100 | 717 | $14.10 | 55% | deep 717-product range, similar trust (73 vs 71), similar low-end pricing ($14.10), overlapping product mix | Compare → |
| 02 | Beauty and the Boutiquebeautyandtheboutique.com | 65/100 | 258 | £18.45 | 64% | broad 258-product range, lower trust (65 vs 71), pricier low end (£18.45 vs $15), overlapping product mix | Compare → |
| 03 | Lethal Cosmeticslethalcosmetics.com | 70/100 | 302 | €6.50 | 73% | broad 302-product range, similar trust (70 vs 71), cheaper low end (€6.50 vs $15), overlapping product mix | Compare → |
| 04 | Juvia's Placejuviasplace.com | 72/100 | 188 | $6.50 | 63% | broad 188-product range, similar trust (72 vs 71), cheaper low end ($6.50 vs $15), overlapping product mix | Compare → |
| 05 | Twenties Beauty20sbeauty.com | 73/100 | 497 | $12.60 | 38% | broad 497-product range, similar trust (73 vs 71), cheaper low end ($12.60 vs $15) | Compare → |
| 06 | Aphroditessecretaphroditessecret.com | 59/100 | 245 | $28 | 100% | broad 245-product range, lower trust (59 vs 71), pricier low end ($28 vs $15), overlapping product mix | Compare → |
| 07 | Natasha Denonanatashadenona.com | 66/100 | 122 | $20 | 57% | broad 122-product range, similar trust (66 vs 71), pricier low end ($20 vs $15), overlapping product mix | Compare → |
| 08 | OFRA Cosmeticsofracosmetics.com | 73/100 | 993 | $13 | 48% | deep 993-product range, similar trust (73 vs 71), similar low-end pricing ($13) | Compare → |
| 09 | Beauty Landbeautylandlb.com | 73/100 | 643 | $18 | 50% | deep 643-product range, similar trust (73 vs 71), pricier low end ($18 vs $15), overlapping product mix | Compare → |
| 10 | lisaeldridge.comlisaeldridge.com | 72/100 | 305 | £12 | 31% | broad 305-product range, similar trust (72 vs 71), cheaper low end (£12 vs $15) | Compare → |
| 11 | Rare Beautyrarebeauty.com | 60/100 | 144 | $15 | 64% | broad 144-product range, lower trust (60 vs 71), similar low-end pricing ($15), overlapping product mix | Compare → |
| 12 | Australian Gold UKaustraliangold.co.uk | 56/100 | 149 | £15 | 75% | broad 149-product range, lower trust (56 vs 71), similar low-end pricing (£15), overlapping product mix | Compare → |
Column definitions: dataset card. Source: public product feeds, 2026-09-15.
Straight answers
- What are the best alternatives to Tarte?
- The closest audited alternatives to Tarte are Natural Beauty Group (73/100), Beauty and the Boutique (65/100) and Lethal Cosmetics (70/100) — Beauty & Skincare stores ranked by similarity in trust, catalog and price, not by who pays. The closest match, Natural Beauty Group, shares 55% of its product categories with Tarte; across the top three the overlap runs 55%, 64%, 73%. Similarity blends that overlap with trust score, low-end price and catalog size. Nothing here is a paid placement.
- Is Tarte better than the alternatives listed here?
- Tarte scores 71/100 on the independent trust score. The closest alternatives score 73, 65, 70. The score measures what a store publishes — catalogue depth, image and description coverage, honest pricing, published policies — and says nothing about customer service, which we deliberately do not collect.
- How are these beauty & skincare alternatives chosen?
- The 12 shown are the closest of all 809 other beauty & skincare stores on record, and each shares at least 30% of product categories with Tarte; they are ranked by similarity rather than by payout or popularity. The inputs are each store's own public product feed, and the list is recomputed every 24 hours.
How these are picked
Only Beauty & Skincare stores that share at least 30% of product categories with Tarte, counted against the smaller of the two catalogs, qualify. They are ranked by trust score (35%), catalog overlap (30%), low-end price (20%) and catalog size (15%). Each factor is defined on how we score. No store can buy a place on this list.
Computed by StoreProfiles under rules v0.10, from the store’s own public data and recomputed nightly. No page here is hand-edited and no store can pay to change one. How the score is computed · Who pays for this