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Stio

63/100 · ModerateUnclaimed profile

Is Stio legit? On record — independent trust score 63/100, computed from public data, not paid reviews. What that rests on ↓

stio.com · Fashion & Apparel · Shopify · catalog read 2026-10-30

Open stio.com →

Stio is a fashion & apparel store with 452 products — mostly women's, men's and unisex, averaging $181. Per its own published policies, returns run 30 days. The domain has been registered since 2000. 22% of the products we sampled are marked down, typically by 40%.

Women's Glide Power Stretch Full Zip HoodieMen's Glide Power Stretch Full Zip HoodieMen's Glide Power Stretch PantWomen's Glide Power Stretch Tight
From the catalog · 452 products ↓
✓ Refund✓ Privacy✓ TermsInstagram ↗TikTok ↗YouTube ↗Facebook ↗

Also listed for a domain registered 20+ years ago.

Trust score63/100
On record —Moderate

How it's computed

#1,125 of 1,685 in Fashion & Apparel · higher than 32%

Score breakdown and niche spread
Fashion & Apparel · 1685 scored
Strong 75+260
Solid 65–74804
Moderate 52–64426
Thin <52195
Catalog depth25/25
Images15/15
Descriptions10/12
Pricing data8/8
On record5/5
Claimed0/15
Verified0/20

Ceiling today: 85 until the owner verifies the domain

Trend · 46 snapshots-7
01

Is Stio legit?

Verdict

Is Stio legit? On record — independent trust score 63/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 452 products on the store's public feed (255 sampled here). Main caveat: premium pricing vs the niche median $85.73 — average here is $179.80. The catalog carries 452 products, and of the 255 we sampled 100% carry an image and 81% a real description. Its own policy page states a 30-day return window. The domain has been registered since 2000 (25 years), not a freshly-made lookalike. The score is down 7 points since we started tracking this store. Recomputed 2026-10-30 from stio.com's own public feed and policy pages.

Last checked

+ Strengths

− Weaknesses

  • Premium pricing vs the niche median $85.73 — average here is $179.80Source: product feed ↗
  • No public shipping policy foundSource: store shipping policy ↗
  • 30 of 30 marked-down items quote a "was" price they did not sell at on any of the 30+ days we recorded their priceSource: price history (daily snapshots)
Products
452
+1 in 7d
Low end
$39.00
10th percentile
Avg price
$181.33
+1% vs 30d
On sale
22%
of 250 sampled · median 40% off
Domain age
25y
since 2000

Its $181.33 average price is 159% above the $70.00 median for Fashion & Apparel stores in the registry. Its entry price of $39 sits against a $19.95–$450.00 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Fashion & Apparel.

On sale55 productsmedian 40% off, up to 50% — 22% of the 250 products we sampled
Rated4.6/5from 12 reviews on Women's Glide Power Stretch Full Zip Hoodie ↗
Homepage load778 msto first byte, 0.8s for the full HTML (1288 KB) — measured by us, from our server, not field data from real visitors
Traffic rank#235,214of the million most-visited domains, per the public Tranco list of 2026-10-29 — not part of the trust score
Domain age25 yearsregistered 2000 — a new brand’s clone or a scam lookalike would be far younger · checked 2026-09-17
Storefront seen since2018first archived 2018-12-07 ↗ — a lower bound, not the opening date; something stood on the domain from 2001-02-02
HTTPS since2012first certificate 2012-08-16 ↗ in the public Certificate Transparency logs, 822 records — not part of the trust score
02

What does Stio sell, and what does it cost?

AllWomen's 105Men's 86Unisex 53Kids' 9
Sort:FeaturedPrice ↑Price ↓A–Z
Show all 255 products
Browse these categories across the registry
Women's →Men's →Unisex →Kids' →

Top-scored in Fashion & Apparel

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03

Actions

Promote this store

Stio runs its own affiliate program, so a queue here would not reach it. Apply there directly.

Join the program ↗
Affiliate program

Stio’s site links an affiliate program.

Join the program ↗
Program terms20/100 published
Commission
not published
Worth per sale
not published
Cookie window
not published
Repeat orders
not published
Minimum payout
not published
Creators
explicitly welcome
Joining
not published

On record continuously since 2026-07-26 · 91 days

Read from the store's own program page ↗. Blank fields mean the brand doesn't publish them.

What the store hasn't confirmed yet

3 of 4 · never counted against the score · how an owner closes these

  • Domain ownership — not verified by the store
  • Response to the audit — no response from the store
  • Affiliate terms — not published
  • Public contact details — confirmed

What would raise this score

  • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
  • +8Put actual terms on both the refund and the shipping policy pageone or both is missing or has no terms on it
  • +8Show a product rating of 4.3+ across 50 or more public reviews4.58/5 from 12 reviews on the sampled product page
  • +4Serve the homepage in under 400 ms from our probe778 ms measured

Own this store?

Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (63 → 78). It never changes the audit or lets anyone edit the findings.

No email, no account. You paste one meta tag on stio.com, we check it, and the profile is yours.

Q&A

Common questions about Stio

Stio what’s actually discounted →Stio return policy in full →return windows across the registry →discounts across the registry →stores priced in USD →

What is Stio's return policy?
Stio accepts returns within 30 days. Read from the store's own policy pages, re-read nightly. Its wording: “within 30 days of the order date”
What is Stio's trust score, and how does it compare?
63/100, computed from stio.com's own public data — not paid or user-submitted reviews. That is higher than 32% of the 1685 Fashion & Apparel stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
How much does Stio cost?
Across the 255 products we sampled, Stio averages $181.33, and its entry price (10th percentile) is $39.00. That is 159% above the $70 median for Fashion & Apparel stores in the registry. 22% of that sample is marked down, median 40% off, deepest 50%.
When was Stio last checked?
catalog: 2026-10-30; domain registration: 2026-09-17; traffic rank: 2026-10-29. Daily snapshots on file since 2026-08-02 — 90 of the last 90 days.
04

What changed at Stio

The average price moved from $170.60 to $179.80 between 2026-09-14 and 2026-10-30, 5% higher. Its trust score went from 70 to 63/100 under the same formula (v0.10), since 2026-09-14.

Products on record255
since 2026-08-02 · 90 snapshots · grows daily
Average price$179.80
since 2026-08-02 · 90 snapshots · grows daily
Trust score63/100
since 2026-09-14 · 46 snapshots · grows dailyrules v0.10 only — scores from an earlier formula aren’t comparable
Cite this record

Free to reuse under CC BY 4.0 — credit with a link.

StoreProfiles (2026). Stio: trust score 63/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/stio. Licensed CC BY 4.0.
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