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Is ROOLEE legit? On record — independent trust score 73/100, computed from public data, not paid reviews. What that rests on ↓

roolee.com · Fashion & Apparel · Shopify · catalog read 2026-10-30

ROOLEE is a fashion & apparel store with 1,260 products — mostly women-dresses, women-tops-tees and women-bottoms-pants, averaging $45. Per its own published policies, returns run 30 days and delivery is stated at up to 8 business days. The domain has been registered since 2014.

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Trust score73/100
On record —Solid

How it's computed

#293 of 1,685 in Fashion & Apparel · higher than 65%

Score breakdown and niche spread
Fashion & Apparel · 1685 scored
Strong 75+260
Solid 65–74804
Moderate 52–64426
Thin <52195
Catalog depth25/25
Images15/15
Descriptions12/12
Pricing data8/8
On record5/5
Claimed0/15
Verified8/20

Ceiling today: 85 until the owner verifies the domain

Trend · 46 snapshots0
01

Is ROOLEE legit?

Verdict

Is ROOLEE legit? On record — independent trust score 73/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 1,260 products on the store's public feed (328 sampled here). The catalog carries 1,260 products, and of the 328 we sampled 100% carry an image and 100% a real description. Its own policy page states a 30-day return window. The domain has been registered since 2014 (12 years), not a freshly-made lookalike. Recomputed 2026-10-30 from roolee.com's own public feed and policy pages.

Last checked

+ Strengths

− Weaknesses

    Nothing negative surfaced in the public data we collect.

    Not checked yet: External reviews not yet collected. That is the limit of our coverage, not a finding about the store — what we check.

    Products
    1,260
    +38 in 7d
    Low end
    $15.89
    10th percentile
    Avg price
    $44.5
    -6% vs 30d
    On sale
    4%
    of 250 sampled · median 28% off
    Domain age
    12y
    since 2014

    Its $44.5 average price is 36% below the $70.00 median for Fashion & Apparel stores in the registry. Its entry price of $15.89 sits against a $19.95–$450.00 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Fashion & Apparel.

    On sale10 productsmedian 28% off, up to 75% — 4% of the 250 products we sampled
    Homepage load520 msto first byte, 0.5s for the full HTML (745 KB) — measured by us, from our server, not field data from real visitors
    Traffic rank#678,358of the million most-visited domains, per the public Tranco list of 2026-10-29 — not part of the trust score
    Domain age12 yearsregistered 2014 — a new brand’s clone or a scam lookalike would be far younger · checked 2026-09-20
    HTTPS since2016first certificate 2016-10-15 ↗ in the public Certificate Transparency logs, 671 records — not part of the trust score
    02

    What does ROOLEE sell, and what does it cost?

    Top-scored in Fashion & Apparel

    Stores like ROOLEE →
    03

    Actions

    Promote this store

    No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.

    No one has verified ownership of this store yet. We keep your email, traffic type and audience size and show them to the owner if they claim the profile. Privacy

    What the store hasn't confirmed yet

    4 of 4 · never counted against the score · how an owner closes these

    • Domain ownership — not verified by the store
    • Response to the audit — no response from the store
    • Affiliate terms — not published
    • Public contact details — not confirmed on the storefront

    What would raise this score

    • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
    • +8Show a product rating of 4.3+ across 50 or more public reviewsno rating found on the sampled product page
    • +4Serve the homepage in under 400 ms from our probe520 ms measured

    Own this store?

    Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (73 → 88). It never changes the audit or lets anyone edit the findings.

    No email, no account. You paste one meta tag on roolee.com, we check it, and the profile is yours.

    What is ROOLEE's return policy?
    ROOLEE accepts returns within 30 days, delivery is stated at up to 8 business days. Read from the store's own policy pages, re-read nightly. Its wording: “within 30 days of purchase date”
    What is ROOLEE's trust score, and how does it compare?
    73/100, computed from roolee.com's own public data — not paid or user-submitted reviews. That is higher than 65% of the 1685 Fashion & Apparel stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
    How much does ROOLEE cost?
    Across the 328 products we sampled, ROOLEE averages $44.5, and its entry price (10th percentile) is $15.89. That is 36% below the $70 median for Fashion & Apparel stores in the registry. 4% of that sample is marked down, median 28% off, deepest 75%.
    When was ROOLEE last checked?
    catalog: 2026-10-30; domain registration: 2026-09-20; traffic rank: 2026-10-29. Daily snapshots on file since 2026-08-02 — 90 of the last 90 days.
    04

    What changed at ROOLEE

    The catalog went from 1,703 to 1,260 products between 2026-09-14 and 2026-10-30 — down 443.

    Products on record328
    since 2026-08-02 · 90 snapshots · grows daily
    Average price$43.54
    since 2026-08-02 · 90 snapshots · grows daily
    Trust score73/100
    since 2026-09-14 · 46 snapshots · grows dailyrules v0.10 only — scores from an earlier formula aren’t comparable
    Cite this record

    Free to reuse under CC BY 4.0 — credit with a link.

    StoreProfiles (2026). ROOLEE: trust score 73/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/roolee. Licensed CC BY 4.0.
    The whole registry as data →
    Live trust badgeROOLEE trust badge

    Paste on roolee.com — the badge redraws itself after every audit, no script, no tracking.

    <a href="https://storeprofiles.com/store/roolee" target="_blank" rel="noopener">
      <img src="https://storeprofiles.com/badge/roolee" alt="ROOLEE trust score on StoreProfiles" width="200" height="52">
    </a>
    Open dataGET /api/store/roolee

    Full profile, score breakdown and snapshot history — free, CORS-open, cached hourly.