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Olaplex

51/100 · ThinUnclaimed profile

olaplex.com · Beauty & Skincare · Shopify · catalog read 2026-09-15

Open olaplex.com →

Olaplex is a beauty & skincare store with 139 products — mostly retail and wholesale, averaging $51. Per its own published policies, returns run 60 days. The domain has been registered since 2013. 29% of the products we sampled are marked down, typically by 23%.

THE HEALTHY HAIR DISCOVERY SETSIGNATURE HAIR & BODY FRAGRANCE MISTPRO EXCLUSIVE: BOND SHAPER CURL REBUILDING TREATMENT™PRO EXCLUSIVE: ORIGINAL BOND BUILDING KIT - Travel Size
From the catalog · 139 products ↓
✓ Refund✓ Privacy✓ TermsInstagram ↗TikTok ↗Facebook ↗Pinterest ↗

Also listed for a return window of 60 days or more.

Trust score51/100
On record —Thin

How it's computed

#549 of 810 in Beauty & Skincare · higher than 30%

Score breakdown and niche spread
Beauty & Skincare · 810 scored
Strong 75+42
Solid 65–74163
Moderate 52–64331
Thin <52274
Catalog depth7/25
Images15/15
Descriptions12/12
Pricing data8/8
On record5/5
Claimed0/15
Verified4/20

Ceiling today: 85 until the owner verifies the domain

01

Is Olaplex legit?

Verdict

Is Olaplex legit? On record — independent trust score 51/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 89 distinct products on public record. Main caveat: catalog lists 139 items but only 89 distinct products — depth is scored on distinct products. The catalog carries 139 products, and of the 139 we sampled 100% carry an image and 97% a real description. Its own policy page states a 60-day return window. The domain has been registered since 2013 (13 years), not a freshly-made lookalike. The score is up 4 points since we started tracking this store. Recomputed 2026-09-15 from olaplex.com's own public feed and policy pages.

Last checked

+ Strengths

− Weaknesses

  • Catalog lists 139 items but only 89 distinct products — depth is scored on distinct productsSource: product feed ↗
  • No public shipping policy foundSource: store shipping policy ↗
  • 18 of 18 marked-down items quote a "was" price they did not sell at on any of the 30+ days we recorded their priceSource: price history (daily snapshots)
Products
139
+3 in 7d
Low end
$16.00
10th percentile
Avg price
$50.99
-21% vs 30d
On sale
29%
of 139 sampled · median 23% off
Domain age
13y
since 2013

Its $50.99 average price is 82% above the $28.00 median for Beauty & Skincare stores in the registry. Its entry price of $16 sits against a $8.00–$169.49 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Beauty & Skincare.

On sale40 productsmedian 23% off, up to 70% — 29% of the 139 products we sampled
Homepage load156 msto first byte, 0.2s for the full HTML (1323 KB) — measured by us, from our server, not field data from real visitors
Traffic rank#131,607of the million most-visited domains, per the public Tranco list of 2026-09-13 — not part of the trust score
Domain age13 yearsregistered 2013 — a new brand’s clone or a scam lookalike would be far younger · checked 2026-08-26
02

What does Olaplex sell, and what does it cost?

AllRetail 74Wholesale 63
Sort:FeaturedPrice ↑Price ↓A–Z
Show all 89 products
Browse these categories across the registry
Retail →Wholesale →

Top-scored in Beauty & Skincare

Stores like Olaplex →
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03

Actions

Promote this store

Olaplex runs its own affiliate program, so a queue here would not reach it. Apply there directly.

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Affiliate program

Olaplex’s site links an affiliate program.

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What the store hasn't confirmed yet

3 of 4 · never counted against the score · how an owner closes these

  • Domain ownership — not verified by the store
  • Response to the audit — no response from the store
  • Affiliate terms — not published
  • Public contact details — confirmed

What would raise this score

  • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
  • +8Put actual terms on both the refund and the shipping policy pageone or both is missing or has no terms on it
  • +8Show a product rating of 4.3+ across 50 or more public reviewsno rating found on the sampled product page

Own this store?

Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (51 → 66). It never changes the audit or lets anyone edit the findings.

No email, no account. You paste one meta tag on olaplex.com, we check it, and the profile is yours.

Q&A

Common questions about Olaplex

Olaplex what’s actually discounted →Olaplex return policy in full →return windows across the registry →discounts across the registry →stores priced in USD →

What is Olaplex's return policy?
Olaplex accepts returns within 60 days. Read from the store's own policy pages, re-read nightly. Its wording: “within 60 days from the date of purchase”
What is Olaplex's trust score, and how does it compare?
51/100, computed from olaplex.com's own public data — not paid or user-submitted reviews. That is higher than 30% of the 810 Beauty & Skincare stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
How much does Olaplex cost?
Across the 139 products we sampled, Olaplex averages $50.99, and its entry price (10th percentile) is $16.00. That is 82% above the $28 median for Beauty & Skincare stores in the registry. 29% of that sample is marked down, median 23% off, deepest 70%.
When was Olaplex last checked?
catalog: 2026-09-15; domain registration: 2026-08-26; traffic rank: 2026-09-13. Daily snapshots on file since 2026-07-18 — 60 of the last 90 days.
04

What changed at Olaplex

Its trust score went from 47 to 51/100 under the same formula (v0.10), since 2026-09-14.

Products on record139
since 2026-07-18 · 60 snapshots · grows daily
Average price$50.99
since 2026-07-18 · 60 snapshots · grows daily
Trust score51/100
since 2026-09-14 · 2 snapshots · grows dailyrules v0.10 only — scores from an earlier formula aren’t comparable
Cite this record

Free to reuse under CC BY 4.0 — credit with a link.

StoreProfiles (2026). Olaplex: trust score 51/100 (rules v0.10). Retrieved 2026-09-15 from https://storeprofiles.com/store/olaplex. Licensed CC BY 4.0.
The whole registry as data →
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