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Olaplex

48/100 · ThinUnclaimed profile

Is Olaplex legit? On record — independent trust score 48/100, computed from public data, not paid reviews. What that rests on ↓

olaplex.com · Beauty & Skincare · Shopify · catalog read 2026-10-30

Open olaplex.com →

Olaplex is a beauty & skincare store with 142 products — mostly retail and wholesale, averaging $51. Per its own published policies, returns run 60 days. The domain has been registered since 2013. 30% of the products we sampled are marked down, typically by 17%.

THE HEALTHY HAIR DISCOVERY SETSIGNATURE HAIR & BODY FRAGRANCE MISTPRO EXCLUSIVE: BOND SHAPER CURL REBUILDING TREATMENT™PRO EXCLUSIVE: ORIGINAL BOND BUILDING KIT - Travel Size
From the catalog · 142 products ↓
✓ Refund✓ Privacy✓ TermsInstagram ↗TikTok ↗Facebook ↗Pinterest ↗

Also listed for a return window of 60 days or more.

Trust score48/100
On record —Thin

How it's computed

#785 of 955 in Beauty & Skincare · higher than 17%

Score breakdown and niche spread
Beauty & Skincare · 955 scored
Strong 75+61
Solid 65–74204
Moderate 52–64419
Thin <52271
Catalog depth8/25
Images15/15
Descriptions12/12
Pricing data8/8
On record5/5
Claimed0/15
Verified0/20

Ceiling today: 85 until the owner verifies the domain

Trend · 46 snapshots+1
01

Is Olaplex legit?

Verdict

Is Olaplex legit? On record — independent trust score 48/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 92 distinct products on public record. Main caveat: catalog lists 142 items but only 92 distinct products — depth is scored on distinct products. The catalog carries 142 products, and of the 142 we sampled 100% carry an image and 96% a real description. Its own policy page states a 60-day return window. The domain has been registered since 2013 (13 years), not a freshly-made lookalike. The score is up 1 points since we started tracking this store. Recomputed 2026-10-30 from olaplex.com's own public feed and policy pages.

Last checked

+ Strengths

− Weaknesses

  • Catalog lists 142 items but only 92 distinct products — depth is scored on distinct productsSource: product feed ↗
  • No public shipping policy foundSource: store shipping policy ↗
  • 42 of 42 marked-down items quote a "was" price they did not sell at on any of the 30+ days we recorded their priceSource: price history (daily snapshots)
Products
142
no change 7d
Low end
$16.00
10th percentile
Avg price
$50.86
stable vs 30d
On sale
30%
of 142 sampled · median 17% off
Domain age
13y
since 2013

Its $50.86 average price is 70% above the $29.99 median for Beauty & Skincare stores in the registry. Its entry price of $16 sits against a $8.99–$148.00 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Beauty & Skincare.

On sale42 productsmedian 17% off, up to 70% — 30% of the 142 products we sampled
Homepage load841 msto first byte, 0.9s for the full HTML (864 KB) — measured by us, from our server, not field data from real visitors
Traffic rank#127,295of the million most-visited domains, per the public Tranco list of 2026-10-29 — not part of the trust score
Domain age13 yearsregistered 2013 — a new brand’s clone or a scam lookalike would be far younger · checked 2026-09-18
Storefront seen since2014first archived 2014-06-28 ↗ — a lower bound, not the opening date
HTTPS since2015first certificate 2015-12-06 ↗ in the public Certificate Transparency logs, 2,739 records — not part of the trust score
02

What does Olaplex sell, and what does it cost?

AllRetail 76Wholesale 64
Sort:FeaturedPrice ↑Price ↓A–Z
Show all 92 products
Browse these categories across the registry
Retail →Wholesale →

Top-scored in Beauty & Skincare

Stores like Olaplex →
abcflora.com85/100compare
NEST New York85/100compare
Thirteen Lune84/100compare
Lash Jungle81/100compare
P. Louise Cosmetics81/100compare
03

Actions

Promote this store

Olaplex runs its own affiliate program, so a queue here would not reach it. Apply there directly.

Join the program ↗
Affiliate program

Olaplex’s site links an affiliate program.

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What the store hasn't confirmed yet

3 of 4 · never counted against the score · how an owner closes these

  • Domain ownership — not verified by the store
  • Response to the audit — no response from the store
  • Affiliate terms — not published
  • Public contact details — confirmed

What would raise this score

  • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
  • +8Put actual terms on both the refund and the shipping policy pageone or both is missing or has no terms on it
  • +8Show a product rating of 4.3+ across 50 or more public reviewsno rating found on the sampled product page
  • +4Serve the homepage in under 400 ms from our probe841 ms measured

Own this store?

Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (48 → 63). It never changes the audit or lets anyone edit the findings.

No email, no account. You paste one meta tag on olaplex.com, we check it, and the profile is yours.

Q&A

Common questions about Olaplex

Olaplex what’s actually discounted →Olaplex return policy in full →return windows across the registry →discounts across the registry →stores priced in USD →

What is Olaplex's return policy?
Olaplex accepts returns within 60 days. Read from the store's own policy pages, re-read nightly. Its wording: “within 60 days from the date of purchase”
What is Olaplex's trust score, and how does it compare?
48/100, computed from olaplex.com's own public data — not paid or user-submitted reviews. That is higher than 17% of the 955 Beauty & Skincare stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
How much does Olaplex cost?
Across the 142 products we sampled, Olaplex averages $50.86, and its entry price (10th percentile) is $16.00. That is 70% above the $29.99 median for Beauty & Skincare stores in the registry. 30% of that sample is marked down, median 17% off, deepest 70%.
When was Olaplex last checked?
catalog: 2026-10-30; domain registration: 2026-09-18; traffic rank: 2026-10-29. Daily snapshots on file since 2026-08-02 — 90 of the last 90 days.
04

What changed at Olaplex

Its trust score went from 47 to 48/100 under the same formula (v0.10), since 2026-09-14.

Products on record142
since 2026-08-02 · 90 snapshots · grows daily
Average price$51.21
since 2026-08-02 · 90 snapshots · grows daily
Trust score48/100
since 2026-09-14 · 46 snapshots · grows dailyrules v0.10 only — scores from an earlier formula aren’t comparable
Cite this record

Free to reuse under CC BY 4.0 — credit with a link.

StoreProfiles (2026). Olaplex: trust score 48/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/olaplex. Licensed CC BY 4.0.
The whole registry as data →
Live trust badgeOlaplex trust badge

Paste on olaplex.com — the badge redraws itself after every audit, no script, no tracking.

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  <img src="https://storeprofiles.com/badge/olaplex" alt="Olaplex trust score on StoreProfiles" width="200" height="52">
</a>
Open dataGET /api/store/olaplex

Full profile, score breakdown and snapshot history — free, CORS-open, cached hourly.