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Stores like Olaplex

12 independently audited Beauty & Skincare stores that share at least 30% of product categories with Olaplex, ranked by similarity in trust score, pricing and catalog — computed from public data, not by who pays.

The closest audited alternatives to Olaplex are Sweet Harvest Farms (54/100), AvidDeals (48/100) and Homecourt (46/100) — Beauty & Skincare stores ranked by similarity in trust, catalog and price, not by who pays.

01

The store

olaplex.com · BTY-0645 · Beauty & Skincare

Trust score
48/100
Products
142
Low-end price
$16
Status
Unclaimed
02

Closest alternatives

Beauty & Skincare stores ranked by similarity to Olaplex
StoreTrustProductsEntryCatalog overlapWhy similar
01Sweet Harvest Farmssweetharvestfarms.com54/100129$1450%broad 129-product range, higher trust (54 vs 48), similar low-end pricing ($14), overlapping product mixCompare →
02AvidDealsavid.deals48/10093$1050%focused 93-product range, cheaper low end ($10 vs $16), overlapping product mixCompare →
03Homecourthomecourt.co46/10051$24.6050%focused 51-product range, similar trust (46 vs 48), pricier low end ($24.60 vs $16), overlapping product mixCompare →
04Sunnaincsunnainc.com54/10032$13.9950%focused 32-product range, higher trust (54 vs 48), similar low-end pricing ($13.99), overlapping product mixCompare →
05Inahsiinahsi.com59/100134$550%broad 134-product range, higher trust (59 vs 48), cheaper low end ($5 vs $16), overlapping product mixCompare →
06Cheryls Herbscherylsherbs.com60/100828$9.9350%deep 828-product range, higher trust (60 vs 48), cheaper low end ($9.93 vs $16), overlapping product mixCompare →
07missyhairboutiquemissyhairboutique.com63/100183$3050%broad 183-product range, higher trust (63 vs 48), pricier low end ($30 vs $16), overlapping product mixCompare →
08Lashbox LAlashboxla.com65/100299$9.9550%broad 299-product range, higher trust (65 vs 48), cheaper low end ($9.95 vs $16), overlapping product mixCompare →
09Magic Moleculemagicmolecule.com34/10018—50%focused 18-product range, lower trust (34 vs 48), smaller catalog, overlapping product mixCompare →
10Moon Juicemoonjuice.com65/10064$33.2050%focused 64-product range, higher trust (65 vs 48), pricier low end ($33.20 vs $16), overlapping product mixCompare →
11Bass Farms, LLCbassfarms.com66/100166$450%broad 166-product range, higher trust (66 vs 48), cheaper low end ($4 vs $16), overlapping product mixCompare →
12Adiva Naturals®adivanaturals.com67/100231$550%broad 231-product range, higher trust (67 vs 48), cheaper low end ($5 vs $16), overlapping product mixCompare →

Column definitions: dataset card. Source: public product feeds, 2026-10-30.

Straight answers

What are the best alternatives to Olaplex?
The closest audited alternatives to Olaplex are Sweet Harvest Farms (54/100), AvidDeals (48/100) and Homecourt (46/100) — Beauty & Skincare stores ranked by similarity in trust, catalog and price, not by who pays. The closest match, Sweet Harvest Farms, shares 50% of its product categories with Olaplex; across the top three the overlap runs 50%, 50%, 50%. Similarity blends that overlap with trust score, low-end price and catalog size. Nothing here is a paid placement.
Is Olaplex better than the alternatives listed here?
Olaplex scores 48/100 on the independent trust score. The closest alternatives score 54, 48, 46. The score measures what a store publishes — catalogue depth, image and description coverage, honest pricing, published policies — and says nothing about customer service, which we deliberately do not collect.
How are these beauty & skincare alternatives chosen?
The 12 shown are the closest of all 954 other beauty & skincare stores on record, and each shares at least 30% of product categories with Olaplex; they are ranked by similarity rather than by payout or popularity. The inputs are each store's own public product feed, and the list is recomputed every 24 hours.
03

How these are picked

Only Beauty & Skincare stores that share at least 30% of product categories with Olaplex, counted against the smaller of the two catalogs, qualify. They are ranked by trust score (35%), catalog overlap (30%), low-end price (20%) and catalog size (15%). Each factor is defined on how we score. No store can buy a place on this list.

Computed by StoreProfiles under rules v0.10, from the store’s own public data and recomputed nightly. No page here is hand-edited and no store can pay to change one. How the score is computed · Who pays for this