What are the best alternatives to Olaplex?

The closest audited alternatives to Olaplex are Sunnainc (54/100), AvidDeals (47/100) and Homecourt (45/100) — Beauty & Skincare stores ranked by similarity in trust, catalog and price, not by who pays. The closest match, Sunnainc, shares 50% of its product categories with Olaplex; across the top three the overlap runs 50%, 50%, 50%. Similarity blends that overlap with trust score, low-end price and catalog size. Nothing here is a paid placement.

Is Olaplex better than the alternatives listed here?

Olaplex scores 51/100 on the independent trust score. The closest alternatives score 54, 47, 45. The score measures what a store publishes — catalogue depth, image and description coverage, honest pricing, published policies — and says nothing about customer service, which we deliberately do not collect.

How are these beauty & skincare alternatives chosen?

The 12 shown are the closest of all 809 other beauty & skincare stores on record, and each shares at least 30% of product categories with Olaplex; they are ranked by similarity rather than by payout or popularity. The inputs are each store's own public product feed, and the list is recomputed every 24 hours.

Stores like Olaplex

12 independently audited Beauty & Skincare stores that share at least 30% of product categories with Olaplex, ranked by similarity in trust score, pricing and catalog — computed from public data, not by who pays.

The closest audited alternatives to Olaplex are Sunnainc (54/100), AvidDeals (47/100) and Homecourt (45/100) — Beauty & Skincare stores ranked by similarity in trust, catalog and price, not by who pays.

Sunnainc · 54 AvidDeals · 47 Homecourt · 45

The store

Olaplex

olaplex.com · BTY-0645 · Beauty & Skincare

Trust score

51/100

Products

139

Low-end price

$16

Status

Unclaimed

Closest alternatives

Beauty & Skincare stores ranked by similarity to Olaplex
	Store	Trust	Products	Entry	Catalog overlap	Why similar
01	Sunnaincsunnainc.com	54/100	34	$12.60	50%	focused 34-product range, similar trust (54 vs 51), cheaper low end ($12.60 vs $16), overlapping product mix	Compare →
02	AvidDealsavid.deals	47/100	89	$10	50%	focused 89-product range, similar trust (47 vs 51), cheaper low end ($10 vs $16), overlapping product mix	Compare →
03	Homecourthomecourt.co	45/100	50	$24.50	50%	focused 50-product range, lower trust (45 vs 51), pricier low end ($24.50 vs $16), overlapping product mix	Compare →
04	Cheryls Herbscherylsherbs.com	59/100	830	$10.09	50%	deep 830-product range, higher trust (59 vs 51), cheaper low end ($10.09 vs $16), overlapping product mix	Compare →
05	Lashbox LAlashboxla.com	65/100	305	$9.95	50%	broad 305-product range, higher trust (65 vs 51), cheaper low end ($9.95 vs $16), overlapping product mix	Compare →
06	Moonjuicemoonjuice.com	58/100	68	$35.60	50%	focused 68-product range, higher trust (58 vs 51), pricier low end ($35.60 vs $16), overlapping product mix	Compare →
07	Inahsiinahsi.com	62/100	125	$5	50%	broad 125-product range, higher trust (62 vs 51), cheaper low end ($5 vs $16), overlapping product mix	Compare →
08	Bass Farms, LLCbassfarms.com	64/100	146	$4	50%	broad 146-product range, higher trust (64 vs 51), cheaper low end ($4 vs $16), overlapping product mix	Compare →
09	Adiva Naturals®adivanaturals.com	68/100	235	$5	50%	broad 235-product range, higher trust (68 vs 51), cheaper low end ($5 vs $16), overlapping product mix	Compare →
10	Magicmoleculemagicmolecule.com	34/100	18	—	50%	focused 18-product range, lower trust (34 vs 51), smaller catalog, overlapping product mix	Compare →
11	Beauty Trianglebeautytriangle.com	73/100	481	£7.13	50%	broad 481-product range, higher trust (73 vs 51), cheaper low end (£7.13 vs $16), overlapping product mix	Compare →
12	BeautyJointbeautyjoint.com	65/100	2,000+	$5.33	50%	huge 2,000+-product range, higher trust (65 vs 51), cheaper low end ($5.33 vs $16), overlapping product mix	Compare →

Column definitions: dataset card. Source: public product feeds, 2026-09-15.

Straight answers

What are the best alternatives to Olaplex?: The closest audited alternatives to Olaplex are Sunnainc (54/100), AvidDeals (47/100) and Homecourt (45/100) — Beauty & Skincare stores ranked by similarity in trust, catalog and price, not by who pays. The closest match, Sunnainc, shares 50% of its product categories with Olaplex; across the top three the overlap runs 50%, 50%, 50%. Similarity blends that overlap with trust score, low-end price and catalog size. Nothing here is a paid placement.
Is Olaplex better than the alternatives listed here?: Olaplex scores 51/100 on the independent trust score. The closest alternatives score 54, 47, 45. The score measures what a store publishes — catalogue depth, image and description coverage, honest pricing, published policies — and says nothing about customer service, which we deliberately do not collect.
How are these beauty & skincare alternatives chosen?: The 12 shown are the closest of all 809 other beauty & skincare stores on record, and each shares at least 30% of product categories with Olaplex; they are ranked by similarity rather than by payout or popularity. The inputs are each store's own public product feed, and the list is recomputed every 24 hours.

How these are picked

Only Beauty & Skincare stores that share at least 30% of product categories with Olaplex, counted against the smaller of the two catalogs, qualify. They are ranked by trust score (35%), catalog overlap (30%), low-end price (20%) and catalog size (15%). Each factor is defined on how we score. No store can buy a place on this list.

Olaplex: full profile →All Beauty & Skincare stores →

Computed by StoreProfiles under rules v0.10, from the store’s own public data and recomputed nightly. No page here is hand-edited and no store can pay to change one. How the score is computed · Who pays for this