Skip to content
Scores are never sold.How it works
StoreProfiles

GORUCK

77/100 · StrongUnclaimed profile

Is GORUCK legit? On record — independent trust score 77/100, computed from public data, not paid reviews. What that rests on ↓

goruck.com · Fashion & Apparel · Shopify · catalog read 2026-10-30

Open goruck.com →

GORUCK is a fashion & apparel store with 255 products — mostly tri-blend graphic tees, patches and men's outerwear, averaging $112. Per its own published policies, returns run 14 days. The domain has been registered since 2008.

Rucking Weight VestGRenade - American Tiger StripeGR1® USA - Heritage Woodland Camo M81 (Seconds Sale)Ballistic Trainers™ - Lunar Rock + Gum
From the catalog · 255 products ↓
✓ Refund✓ Shipping✓ Privacy✓ TermsInstagram ↗Facebook ↗X ↗
Trust score77/100
On record —Strong

How it's computed

#199 of 1,685 in Fashion & Apparel · higher than 86%

Score breakdown and niche spread
Fashion & Apparel · 1685 scored
Strong 75+260
Solid 65–74804
Moderate 52–64426
Thin <52195
Catalog depth21/25
Images15/15
Descriptions12/12
Pricing data8/8
On record5/5
Claimed0/15
Verified16/20

Ceiling today: 85 until the owner verifies the domain

Trend · 46 snapshots+12
01

Is GORUCK legit?

Verdict

Is GORUCK legit? On record — independent trust score 77/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 255 products on the store's public feed (250 sampled here). The catalog carries 255 products, and of the 250 we sampled 100% carry an image and 96% a real description. Its own policy page states a 14-day return window. The domain has been registered since 2008 (18 years), not a freshly-made lookalike. The score is up 12 points since we started tracking this store. Recomputed 2026-10-30 from goruck.com's own public feed and policy pages.

Last checked

+ Strengths

− Weaknesses

    Nothing negative surfaced in the public data we collect.

    Products
    255
    -4 in 7d
    Low end
    $7.00
    10th percentile
    Avg price
    $111.55
    +4% vs 30d
    On sale
    2%
    of 250 sampled · median 33% off
    Domain age
    18y
    since 2008

    Its $111.55 average price is 59% above the $70.00 median for Fashion & Apparel stores in the registry. Its entry price of $7 sits against a $19.95–$450.00 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Fashion & Apparel.

    On sale4 productsmedian 33% off, up to 55% — 2% of the 250 products we sampled
    Rated4.6/5from 509 reviews on Rucking Weight Vest ↗
    Homepage load563 msto first byte, 0.6s for the full HTML (647 KB) — measured by us, from our server, not field data from real visitors
    Traffic rank#114,422of the million most-visited domains, per the public Tranco list of 2026-10-29 — not part of the trust score
    Domain age18 yearsregistered 2008 — a new brand’s clone or a scam lookalike would be far younger · checked 2026-09-19
    HTTPS since2011first certificate 2011-07-20 ↗ in the public Certificate Transparency logs, 853 records — not part of the trust score
    02

    What does GORUCK sell, and what does it cost?

    AllTri-Blend Graphic Tees 21Patches 17Men's Outerwear 10Footwear 9Event 8Earned Patch 7Men's Ballistic Trainer 7Bullet Ruck 6
    Sort:FeaturedPrice ↑Price ↓A–Z
    Show all 250 products
    Browse these categories across the registry
    Men's Outerwear →Footwear →Event →

    Top-scored in Fashion & Apparel

    Stores like GORUCK →
    Classic Whimsy85/100compare
    onia85/100compare
    Awtsu Fitness Apparel85/100compare
    '47 Canada85/100compare
    Darn Tough85/100compare
    03

    Actions

    Promote this store

    GORUCK runs its own affiliate program, so a queue here would not reach it. Apply there directly.

    Join the program ↗
    Affiliate program

    GORUCK’s site links an affiliate program.

    Join the program ↗
    Program terms60/100 published
    Commission
    up to 8%
    Worth per sale
    ≈$5.20 at this catalog's median price
    Cookie window
    30 days
    Repeat orders
    not published
    Minimum payout
    not published
    Creators
    explicitly welcome
    Joining
    not published

    “You receive 8% commission payouts each month (if your monthly commissions total $100 or more”

    On record continuously since 2026-07-26 · 91 days

    Read from the store's own program page ↗. Blank fields mean the brand doesn't publish them.

    What the store hasn't confirmed yet

    4 of 4 · never counted against the score · how an owner closes these

    • Domain ownership — not verified by the store
    • Response to the audit — no response from the store
    • Affiliate terms — not published
    • Public contact details — not confirmed on the storefront

    What would raise this score

    • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
    • +4Serve the homepage in under 400 ms from our probe563 ms measured

    Own this store?

    Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (77 → 92). It never changes the audit or lets anyone edit the findings.

    No email, no account. You paste one meta tag on goruck.com, we check it, and the profile is yours.

    Q&A

    Common questions about GORUCK

    GORUCK what’s actually discounted →GORUCK return policy in full →return windows across the registry →discounts across the registry →stores priced in USD →

    What is GORUCK's return policy?
    GORUCK accepts returns within 14 days. Read from the store's own policy pages, re-read nightly. Its wording: “within 14 days”
    What is GORUCK's trust score, and how does it compare?
    77/100, computed from goruck.com's own public data — not paid or user-submitted reviews. That is higher than 86% of the 1685 Fashion & Apparel stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
    How much does GORUCK cost?
    Across the 250 products we sampled, GORUCK averages $111.55, and its entry price (10th percentile) is $7.00. That is 59% above the $70 median for Fashion & Apparel stores in the registry. 2% of that sample is marked down, median 33% off, deepest 55%.
    When was GORUCK last checked?
    catalog: 2026-10-30; domain registration: 2026-09-19; traffic rank: 2026-10-29. Daily snapshots on file since 2026-08-02 — 90 of the last 90 days.
    04

    What changed at GORUCK

    The catalog went from 326 to 255 products between 2026-09-14 and 2026-10-30 — down 71. The average price moved from $92.82 to $111.55 between 2026-09-14 and 2026-10-30, 20% higher. Its trust score went from 65 to 77/100 under the same formula (v0.10), since 2026-09-14.

    Products on record250
    since 2026-08-02 · 90 snapshots · grows daily
    Average price$111.55
    since 2026-08-02 · 90 snapshots · grows daily
    Trust score77/100
    since 2026-09-14 · 46 snapshots · grows dailyrules v0.10 only — scores from an earlier formula aren’t comparable
    Cite this record

    Free to reuse under CC BY 4.0 — credit with a link.

    StoreProfiles (2026). GORUCK: trust score 77/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/goruck. Licensed CC BY 4.0.
    The whole registry as data →
    Live trust badgeGORUCK trust badge

    Paste on goruck.com — the badge redraws itself after every audit, no script, no tracking.

    <a href="https://storeprofiles.com/store/goruck" target="_blank" rel="noopener">
  <img src="https://storeprofiles.com/badge/goruck" alt="GORUCK trust score on StoreProfiles" width="200" height="52">
</a>
    Open dataGET /api/store/goruck

    Full profile, score breakdown and snapshot history — free, CORS-open, cached hourly.