goruck.com · Fashion & Apparel · Shopify · catalog read 2026-09-15
GORUCK is a fashion & apparel store with 316 products — mostly patches, event and tri-blend graphic tees, averaging $93. The domain has been registered since 2008.
#618 of 1,154 in Fashion & Apparel · higher than 41%
Score breakdown and niche spread
Ceiling today: 85 until the owner verifies the domain
Is GORUCK legit?
Is GORUCK legit? On record — independent trust score 65/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 316 products on the store's public feed (250 sampled here). Main caveat: no public refund policy found. The catalog carries 316 products, and of the 250 we sampled 100% carry an image and 100% a real description. The domain has been registered since 2008 (18 years), not a freshly-made lookalike. Recomputed 2026-09-15 from goruck.com's own public feed and policy pages.
+ Strengths
- Deep catalog: 316 products on the store's public feed (250 sampled here)Source: product feed ↗
- Accessible entry price: from $5 (average $93.31)Source: product feed ↗
- Active on 3 social platformsSource: store homepage ↗
- Runs an affiliate programSource: store homepage ↗
- Domain committed through 2030 (3+ years ahead)Source: domain registration ↗
− Weaknesses
- No public refund policy foundSource: store policies page ↗
- No public shipping policy foundSource: store shipping policy ↗
Its $93.31 average price is 41% above the $66.00 median for Fashion & Apparel stores in the registry. Its entry price of $5 sits against a $17.00–$439.00 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Fashion & Apparel.
What does GORUCK sell, and what does it cost?
9/11 25th Anniversary Commemorative T-Shirt$30.00
Day of the Ranger - Double Tough$125.00
Rucking Weight Vest$155.00
Freedom Mile$5.00
Sand Kettlebell Bundle$125.00$220.00−43%
Spy Ruck Bundle$175.00$297.00−41%
Sand Ruck Plate Bundle$45.00$80.00−44%
Sand Medicine Ball Bundle$99.00$180.00−45%
GRenade - American Tiger Stripe$75.00
GR1 USA - Heritage Woodland Camo M81 (Seconds Sale)$295.00$525.00−44%
Men's Ballistic Trainers - Lunar Rock + Gum w/ Silver Reflective Spearhead$125.00
Black + Gum w/ Black Reflective Spearhead$125.00
Achilles | Men's Weighted Vest$195.00
Basic Rucker$155.00
1776 Ruck$5.00
Men's Rough Runner - Light Grey + Dark Grey$95.00
Carabiner - Hydration Bladder Attachment$5.00
Men's Rough Runner - Earth$95.00
Brick Bag (5-50 LBS)$35.00
Join or Die Ruck$5.00
Men's Rough Runner - Blackout$95.00
Shoulder Bag - Waxed Canvas$195.00
Retention Caddy Set - Velcro$7.00
Tourniquet Attachment$12.00Top-scored in Fashion & Apparel
Stores like GORUCK →
Actions
Promote this store
GORUCK runs its own affiliate program, so a queue here would not reach it. Apply there directly.
What the store hasn't confirmed yet
4 of 4 · never counted against the score · how an owner closes these
- Domain ownership — not verified by the store
- Response to the audit — no response from the store
- Affiliate terms — not published
- Public contact details — not confirmed on the storefront
What would raise this score
- +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
- +8Put actual terms on both the refund and the shipping policy pageone or both is missing or has no terms on it
- +8Show a product rating of 4.3+ across 50 or more public reviews4.3/5 from 3 reviews on the sampled product page
- +4Serve the homepage in under 400 ms from our probe818 ms measured
Own this store?
Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (65 → 80). It never changes the audit or lets anyone edit the findings.
Common questions about GORUCK
GORUCK what’s actually discounted →discounts across the registry →stores priced in USD →
- What is GORUCK's trust score, and how does it compare?
- 65/100, computed from goruck.com's own public data — not paid or user-submitted reviews. That is higher than 41% of the 1154 Fashion & Apparel stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
- How much does GORUCK cost?
- Across the 250 products we sampled, GORUCK averages $93.31, and its entry price (10th percentile) is $5.00. That is 41% above the $66 median for Fashion & Apparel stores in the registry. 4% of that sample is marked down, median 43% off, deepest 55%.
- When was GORUCK last checked?
- catalog: 2026-09-15; domain registration: 2026-08-26; traffic rank: 2026-09-13. Daily snapshots on file since 2026-07-18 — 60 of the last 90 days.
What changed at GORUCK
The catalog went from 326 to 316 products between 2026-09-14 and 2026-09-15 — down 10.
Free to reuse under CC BY 4.0 — credit with a link.
StoreProfiles (2026). GORUCK: trust score 65/100 (rules v0.10). Retrieved 2026-09-15 from https://storeprofiles.com/store/goruck. Licensed CC BY 4.0.
Paste on goruck.com — the badge redraws itself after every audit, no script, no tracking.
<a href="https://storeprofiles.com/store/goruck" target="_blank" rel="noopener"> <img src="https://storeprofiles.com/badge/goruck" alt="GORUCK trust score on StoreProfiles" width="200" height="52"> </a>
Full profile, score breakdown and snapshot history — free, CORS-open, cached hourly.