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Fenty Beauty

61/100 · ModerateUnclaimed profile

fentybeauty.com · Beauty & Skincare · Shopify · catalog read 2026-09-15

Open fentybeauty.com →

Fenty Beauty is a beauty & skincare store with 1,005 products — mostly foundations & concealers, lip gloss and bundle builder, averaging $38. Per its own published policies, returns are free within 30 days, shipping is free over $35 and delivery is stated at up to 8 business days. The domain has been registered since 2014.

A$AP Rocky Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 20 Sunscreen + Collector's CaseA$AP Rocky x Fenty Skin: SPF Moisturizer + Exclusive CaseA$AP Rocky x Fenty Skin: Lip Balm + SPF Moisturizer DuoA$AP Rocky x Fenty Skin Collection Bundle
From the catalog · 1,005 products ↓
✓ Refund✓ Shipping✓ Privacy✓ TermsInstagram ↗TikTok ↗YouTube ↗Facebook ↗

Also listed for a published free-shipping threshold and free return shipping.

Trust score61/100
On record —Moderate

How it's computed

#262 of 810 in Beauty & Skincare · higher than 66%

Score breakdown and niche spread
Beauty & Skincare · 810 scored
Strong 75+41
Solid 65–74162
Moderate 52–64335
Thin <52272
Catalog depth25/25
Images15/15
Descriptions8/12
Pricing data8/8
On record5/5
Claimed0/15
Verified0/20

Ceiling today: 85 until the owner verifies the domain

01

Is Fenty Beauty legit?

Verdict

Is Fenty Beauty legit? On record — independent trust score 61/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 1,005 products on the store's public feed (263 sampled here). Main caveat: thin product descriptions: only 66% have meaningful copy. The catalog carries 1,005 products, and of the 263 we sampled 100% carry an image and 66% a real description. Its own policy page states a 30-day return window, returns free. The domain has been registered since 2014 (12 years), not a freshly-made lookalike. Recomputed 2026-09-15 from fentybeauty.com's own public feed and policy pages.

Last checked

+ Strengths

− Weaknesses

  • Thin product descriptions: only 66% have meaningful copySource: product feed ↗
Products
1,005
-18 in 7d
Low end
$4.00
10th percentile
Avg price
$38.02
-10% vs 30d
On sale
1%
of 250 sampled · median 50% off
Domain age
12y
since 2014

Its $38.02 average price is 27% above the $29.95 median for Beauty & Skincare stores in the registry. Its entry price of $4 sits against a $8.49–$175.00 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Beauty & Skincare.

On sale3 productsmedian 50% off — 1% of the 250 products we sampled
Rated4.5/5from 15 reviews on Fenty Fam Faves 3-Piece Eye, Lip + Highlighter Set ↗
Homepage load1176 msto first byte, 1.2s for the full HTML (1317 KB) — measured by us, from our server, not field data from real visitors
Traffic rank#43,261of the million most-visited domains, per the public Tranco list of 2026-09-14 — not part of the trust score
Domain age12 yearsregistered 2014 — a new brand’s clone or a scam lookalike would be far younger · checked 2026-09-07
Storefront seen since2019first archived 2019-03-30 ↗ — a lower bound, not the opening date; something stood on the domain from 2017-06-03
HTTPS since2017first certificate 2017-01-24 ↗ in the public Certificate Transparency logs, 397 records — not part of the trust score
02

What does Fenty Beauty sell, and what does it cost?

AllFoundations & Concealers 103Lip Gloss 25Bundle Builder 18Blushes & Bronzers 18Apparel 14Lotion & Moisturizer 11Lip Balms & Treatments 10Skin Care 7
Sort:FeaturedPrice ↑Price ↓A–Z
Show all 263 products
Browse these categories across the registry
Foundations & Concealers →Lip Gloss →Blushes & Bronzers →Apparel →

Top-scored in Beauty & Skincare

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03

Actions

Promote this store

No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.

No one has verified ownership of this store yet. We keep your email, traffic type and audience size and show them to the owner if they claim the profile. Privacy

What the store hasn't confirmed yet

3 of 4 · never counted against the score · how an owner closes these

  • Domain ownership — not verified by the store
  • Response to the audit — no response from the store
  • Affiliate terms — not published
  • Public contact details — confirmed

What would raise this score

  • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
  • +12Write descriptions longer than 40 characters for every productdescribed: 66%

Own this store?

Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (61 → 76). It never changes the audit or lets anyone edit the findings.

No email, no account. You paste one meta tag on fentybeauty.com, we check it, and the profile is yours.

Q&A

Common questions about Fenty Beauty

Fenty Beauty what’s actually discounted →Fenty Beauty return policy in full →Fenty Beauty shipping and delivery →return windows across the registry →discounts across the registry →shipping across the registry →stores priced in USD →

What is Fenty Beauty's return policy?
Fenty Beauty accepts returns within 30 days and states that it covers return shipping, outbound shipping is free over $35, delivery is stated at up to 8 business days. Read from the store's own policy pages, re-read nightly. Its wording: “orders within 30 days”
What is Fenty Beauty's trust score, and how does it compare?
61/100, computed from fentybeauty.com's own public data — not paid or user-submitted reviews. That is higher than 66% of the 810 Beauty & Skincare stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
How much does Fenty Beauty cost?
Across the 263 products we sampled, Fenty Beauty averages $38.02, and its entry price (10th percentile) is $4.00. That is 27% above the $29.95 median for Beauty & Skincare stores in the registry. 1% of that sample is marked down, median 50% off, deepest 50%.
When was Fenty Beauty last checked?
catalog: 2026-09-15; domain registration: 2026-09-07; traffic rank: 2026-09-14. Daily snapshots on file since 2026-07-18 — 60 of the last 90 days.
04

What changed at Fenty Beauty

Products on record263
since 2026-07-18 · 60 snapshots · grows daily
Average price$37.99
since 2026-07-18 · 60 snapshots · grows daily
Trust score61/100
since 2026-09-14 · 2 snapshots · grows dailyrules v0.10 only — scores from an earlier formula aren’t comparable
Cite this record

Free to reuse under CC BY 4.0 — credit with a link.

StoreProfiles (2026). Fenty Beauty: trust score 61/100 (rules v0.10). Retrieved 2026-09-15 from https://storeprofiles.com/store/fentybeauty. Licensed CC BY 4.0.
The whole registry as data →
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