Stores like Fenty Beauty
12 independently audited Beauty & Skincare stores that share at least 30% of product categories with Fenty Beauty, ranked by similarity in trust score, pricing and catalog — computed from public data, not by who pays.
The closest audited alternatives to Fenty Beauty are JOOCYEE (60/100), JOOCYEE (60/100) and armbarsoap.com (60/100) — Beauty & Skincare stores ranked by similarity in trust, catalog and price, not by who pays.
The store
fentybeauty.com · BTY-0004 · Beauty & Skincare
Closest alternatives
| Store | Trust | Products | Entry | Catalog overlap | Why similar | ||
|---|---|---|---|---|---|---|---|
| 01 | JOOCYEEjoocyeebeauty.com | 60/100 | 144 | $11.90 | 100% | broad 144-product range, pricier low end ($11.90 vs $4), overlapping product mix | Compare → |
| 02 | JOOCYEEjoocyee.com | 60/100 | 144 | $11.90 | 100% | broad 144-product range, pricier low end ($11.90 vs $4), overlapping product mix | Compare → |
| 03 | armbarsoap.comarmbarsoap.com | 60/100 | 193 | $5.95 | 67% | broad 193-product range, pricier low end ($5.95 vs $4), overlapping product mix | Compare → |
| 04 | Bubble Skincarebubbleskincare.com | 56/100 | 50 | $9 | 100% | focused 50-product range, similar trust (56 vs 60), pricier low end ($9 vs $4), overlapping product mix | Compare → |
| 05 | Aphroditessecretaphroditessecret.com | 63/100 | 245 | $28 | 100% | broad 245-product range, similar trust (63 vs 60), pricier low end ($28 vs $4), overlapping product mix | Compare → |
| 06 | Rebels Refinery Increbelsrefinery.com | 57/100 | 151 | $4.50 | 42% | broad 151-product range, similar trust (57 vs 60), similar low-end pricing ($4.50) | Compare → |
| 07 | Bread Beauty Supplybreadbeautysupply.com | 53/100 | 18 | — | 100% | focused 18-product range, lower trust (53 vs 60), smaller catalog, overlapping product mix | Compare → |
| 08 | MakeUpMania.commakeupmania.com | 68/100 | 673 | $5.31 | 50% | deep 673-product range, higher trust (68 vs 60), pricier low end ($5.31 vs $4), overlapping product mix | Compare → |
| 09 | Almond Clearalmondclear.com | 63/100 | 33 | $24.96 | 100% | focused 33-product range, similar trust (63 vs 60), pricier low end ($24.96 vs $4), overlapping product mix | Compare → |
| 10 | Nerdwaxnerdwax.com | 65/100 | 486 | $3 | 50% | broad 486-product range, similar trust (65 vs 60), cheaper low end ($3 vs $4), overlapping product mix | Compare → |
| 11 | BeautyJointbeautyjoint.com | 65/100 | 2,000+ | $5.33 | 47% | huge 2,000+-product range, similar trust (65 vs 60), pricier low end ($5.33 vs $4) | Compare → |
| 12 | Adapt Naturalsadaptnaturals.com | 44/100 | 110 | $7 | 100% | broad 110-product range, lower trust (44 vs 60), pricier low end ($7 vs $4), overlapping product mix | Compare → |
Column definitions: dataset card. Source: public product feeds, 2026-10-30.
Straight answers
- What are the best alternatives to Fenty Beauty?
- The closest audited alternatives to Fenty Beauty are JOOCYEE (60/100), JOOCYEE (60/100) and armbarsoap.com (60/100) — Beauty & Skincare stores ranked by similarity in trust, catalog and price, not by who pays. The closest match, JOOCYEE, shares 100% of its product categories with Fenty Beauty; across the top three the overlap runs 100%, 100%, 67%. Similarity blends that overlap with trust score, low-end price and catalog size. Nothing here is a paid placement.
- Is Fenty Beauty better than the alternatives listed here?
- Fenty Beauty scores 60/100 on the independent trust score. The closest alternatives score 60, 60, 60. The score measures what a store publishes — catalogue depth, image and description coverage, honest pricing, published policies — and says nothing about customer service, which we deliberately do not collect.
- How are these beauty & skincare alternatives chosen?
- The 12 shown are the closest of all 954 other beauty & skincare stores on record, and each shares at least 30% of product categories with Fenty Beauty; they are ranked by similarity rather than by payout or popularity. The inputs are each store's own public product feed, and the list is recomputed every 24 hours.
How these are picked
Only Beauty & Skincare stores that share at least 30% of product categories with Fenty Beauty, counted against the smaller of the two catalogs, qualify. They are ranked by trust score (35%), catalog overlap (30%), low-end price (20%) and catalog size (15%). Each factor is defined on how we score. No store can buy a place on this list.
Computed by StoreProfiles under rules v0.10, from the store’s own public data and recomputed nightly. No page here is hand-edited and no store can pay to change one. How the score is computed · Who pays for this