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Is Facetheory legit? On record — independent trust score 45/100, computed from public data, not paid reviews. What that rests on ↓

facetheory.com · Beauty & Skincare · Shopify · catalog read 2026-10-30

Facetheory is a beauty & skincare store with 64 products — mostly serum, moisturisers and toner, averaging £26. Per its own published policies, returns run 365 days. The domain has been registered since 2014. 25% of the products we sampled are marked down, typically by 30%.

Also listed for a return window of 60 days or more.

Trust score45/100
On record —Thin

How it's computed

#847 of 955 in Beauty & Skincare · higher than 9%

Score breakdown and niche spread
Beauty & Skincare · 955 scored
Strong 75+61
Solid 65–74204
Moderate 52–64419
Thin <52271
Catalog depth5/25
Images15/15
Descriptions12/12
Pricing data8/8
On record5/5
Claimed0/15
Verified0/20

Ceiling today: 85 until the owner verifies the domain

Trend · 46 snapshots0
01

Is Facetheory legit?

Verdict

Is Facetheory legit? On record — independent trust score 45/100, computed from public data, not paid reviews. Strongest signal: established catalog of 60 distinct products. Main caveat: 16 of 16 marked-down items quote a "was" price they did not sell at on any of the 30+ days we recorded their price. The catalog carries 64 products, and of the 64 we sampled 100% carry an image and 100% a real description. Its own policy page states a 365-day return window. The domain has been registered since 2014 (11 years), not a freshly-made lookalike. Recomputed 2026-10-30 from facetheory.com's own public feed and policy pages.

Last checked

+ Strengths

− Weaknesses

  • 16 of 16 marked-down items quote a "was" price they did not sell at on any of the 30+ days we recorded their priceSource: price history (daily snapshots)
Products
64
-1 in 7d
Low end
£14.30
10th percentile
Avg price
£26.2
+1% vs 30d
On sale
25%
of 64 sampled · median 30% off
Domain age
11y
since 2014
On sale16 productsmedian 30% off — 25% of the 64 products we sampled
Homepage load661 msto first byte, 0.7s for the full HTML (540 KB) — measured by us, from our server, not field data from real visitors
Traffic rank#564,164of the million most-visited domains, per the public Tranco list of 2026-10-29 — not part of the trust score
Domain age11 yearsregistered 2014 — a new brand’s clone or a scam lookalike would be far younger · checked 2026-09-08
Storefront seen since2023first archived 2023-12-21 ↗ — a lower bound, not the opening date; something stood on the domain from 2011-02-02
HTTPS since2016first certificate 2016-01-20 ↗ in the public Certificate Transparency logs, 1,647 records — not part of the trust score
02

What does Facetheory sell, and what does it cost?

Top-scored in Beauty & Skincare

Stores like Facetheory →
03

Actions

Promote this store

No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.

No one has verified ownership of this store yet. We keep your email, traffic type and audience size and show them to the owner if they claim the profile. Privacy

What the store hasn't confirmed yet

4 of 4 · never counted against the score · how an owner closes these

  • Domain ownership — not verified by the store
  • Response to the audit — no response from the store
  • Affiliate terms — not published
  • Public contact details — not confirmed on the storefront

What would raise this score

  • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
  • +8Put actual terms on both the refund and the shipping policy pageone or both is missing or has no terms on it
  • +8Show a product rating of 4.3+ across 50 or more public reviewsno rating found on the sampled product page
  • +4Serve the homepage in under 400 ms from our probe661 ms measured

Own this store?

Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (45 → 60). It never changes the audit or lets anyone edit the findings.

No email, no account. You paste one meta tag on facetheory.com, we check it, and the profile is yours.

What is Facetheory's return policy?
Facetheory accepts returns within 365 days. Read from the store's own policy pages, re-read nightly. Its wording: “If you’re not happy or don’t see visible improvement within 365 days, email us for a free exchange or refund”
What is Facetheory's trust score, and how does it compare?
45/100, computed from facetheory.com's own public data — not paid or user-submitted reviews. That is higher than 9% of the 955 Beauty & Skincare stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
How much does Facetheory cost?
Across the 64 products we sampled, Facetheory averages £26.2, and its entry price (10th percentile) is £14.30. 25% of that sample is marked down, median 30% off, deepest 30%.
When was Facetheory last checked?
catalog: 2026-10-30; domain registration: 2026-09-08; traffic rank: 2026-10-29. Daily snapshots on file since 2026-08-02 — 90 of the last 90 days.
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What changed at Facetheory

Products on record64
since 2026-08-02 · 90 snapshots · grows daily
Average price£26.20
since 2026-08-02 · 90 snapshots · grows daily
Trust score45/100
since 2026-09-14 · 46 snapshots · grows dailyrules v0.10 only — scores from an earlier formula aren’t comparable
Cite this record

Free to reuse under CC BY 4.0 — credit with a link.

StoreProfiles (2026). Facetheory: trust score 45/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/facetheory. Licensed CC BY 4.0.
The whole registry as data →
Live trust badgeFacetheory trust badge

Paste on facetheory.com — the badge redraws itself after every audit, no script, no tracking.

<a href="https://storeprofiles.com/store/facetheory" target="_blank" rel="noopener">
  <img src="https://storeprofiles.com/badge/facetheory" alt="Facetheory trust score on StoreProfiles" width="200" height="52">
</a>
Open dataGET /api/store/facetheory

Full profile, score breakdown and snapshot history — free, CORS-open, cached hourly.