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Stores like Facetheory

12 independently audited Beauty & Skincare stores that share at least 30% of product categories with Facetheory, ranked by similarity in trust score, pricing and catalog — computed from public data, not by who pays.

The closest audited alternatives to Facetheory are Pai Skincare (45/100), Balmonds Skincare (46/100) and EXPERIMENT (45/100) — Beauty & Skincare stores ranked by similarity in trust, catalog and price, not by who pays.

01

The store

facetheory.com · BTY-0100 · Beauty & Skincare

Trust score
45/100
Products
64
Low-end price
£14.30
Status
Unclaimed
02

Closest alternatives

Beauty & Skincare stores ranked by similarity to Facetheory
StoreTrustProductsEntryCatalog overlapWhy similar
01Pai Skincarepaiskincare.com45/10058£1953%focused 58-product range, pricier low end (£19 vs £14.30), overlapping product mixCompare →
02Balmonds Skincarebalmonds.co.uk46/10025£13.2033%focused 25-product range, similar trust (46 vs 45), similar low-end pricing (£13.20)Compare →
03EXPERIMENTexperimentbeauty.com45/10022$18.7040%focused 22-product range, pricier low end ($18.70 vs £14.30)Compare →
04Be Well Companybewellcompany.com47/10087$953%focused 87-product range, similar trust (47 vs 45), cheaper low end ($9 vs £14.30), overlapping product mixCompare →
05Beauty For Realbeautyforreal.com43/10043$1633%focused 43-product range, similar trust (43 vs 45), similar low-end pricing ($16)Compare →
06Luxury by Sofialuxurybysofia.com42/10023$1740%focused 23-product range, similar trust (42 vs 45), pricier low end ($17 vs £14.30)Compare →
07Man Labsmanlabs.com45/10014—50%focused 14-product range, similar catalog size, overlapping product mixCompare →
08Exedermexederm.com45/1008—50%focused 8-product range, similar catalog size, overlapping product mixCompare →
09Versed Skinversedskin.com52/10073$13.1947%focused 73-product range, higher trust (52 vs 45), similar low-end pricing ($13.19)Compare →
10Klurklur.co52/10014—75%focused 14-product range, higher trust (52 vs 45), similar catalog size, overlapping product mixCompare →
11Aavraniaavrani.com52/10024$1440%focused 24-product range, higher trust (52 vs 45), similar low-end pricing ($14)Compare →
12Boldenboldenusa.com49/10039$1240%focused 39-product range, similar trust (49 vs 45), cheaper low end ($12 vs £14.30)Compare →

Column definitions: dataset card. Source: public product feeds, 2026-10-30.

Straight answers

What are the best alternatives to Facetheory?
The closest audited alternatives to Facetheory are Pai Skincare (45/100), Balmonds Skincare (46/100) and EXPERIMENT (45/100) — Beauty & Skincare stores ranked by similarity in trust, catalog and price, not by who pays. The closest match, Pai Skincare, shares 53% of its product categories with Facetheory; across the top three the overlap runs 53%, 33%, 40%. Similarity blends that overlap with trust score, low-end price and catalog size. Nothing here is a paid placement.
Is Facetheory better than the alternatives listed here?
Facetheory scores 45/100 on the independent trust score. The closest alternatives score 45, 46, 45. The score measures what a store publishes — catalogue depth, image and description coverage, honest pricing, published policies — and says nothing about customer service, which we deliberately do not collect.
How are these beauty & skincare alternatives chosen?
The 12 shown are the closest of all 954 other beauty & skincare stores on record, and each shares at least 30% of product categories with Facetheory; they are ranked by similarity rather than by payout or popularity. The inputs are each store's own public product feed, and the list is recomputed every 24 hours.
03

How these are picked

Only Beauty & Skincare stores that share at least 30% of product categories with Facetheory, counted against the smaller of the two catalogs, qualify. They are ranked by trust score (35%), catalog overlap (30%), low-end price (20%) and catalog size (15%). Each factor is defined on how we score. No store can buy a place on this list.

Computed by StoreProfiles under rules v0.10, from the store’s own public data and recomputed nightly. No page here is hand-edited and no store can pay to change one. How the score is computed · Who pays for this