Is ettitude legit? On record — independent trust score 56/100, computed from public data, not paid reviews. What that rests on ↓
ettitude.com · Home & Kitchen · Shopify · catalog read 2026-10-30
ettitude is a home & kitchen store with 194 products — mostly hand soap, whole bean coffee and bath towels & washcloths, averaging $147. Per its own published policies, returns run 30 days and shipping is free over $100. The domain has been registered since 2008.
Also listed for a published free-shipping threshold.
#420 of 639 in Home & Kitchen · higher than 32%
Score breakdown and niche spread
Ceiling today: 85 until the owner verifies the domain
Is ettitude legit?
Is ettitude legit? On record — independent trust score 56/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 106 distinct products on public record. Main caveat: catalog lists 194 items but only 106 distinct products — depth is scored on distinct products. The catalog carries 194 products, and of the 194 we sampled 100% carry an image and 91% a real description. Its own policy page states a 30-day return window. The domain has been registered since 2008 (18 years), not a freshly-made lookalike. The score is down 3 points since we started tracking this store. Recomputed 2026-10-30 from ettitude.com's own public feed and policy pages.
+ Strengths
- Deep catalog: 106 distinct products on public recordSource: product feed ↗
- Accessible entry price: from $4.95 (average $146.56)Source: product feed ↗
- Publishes refund + shipping policiesSource: store policies page ↗
- 30-day return window“Within 30 days of delivery: refund, exchange or store credit”Source: store policies page ↗
- Free shipping over $100 — about two median-priced items here“Domestic Shipping Costs Free Standard Shipping on orders over $100”Source: store shipping policy ↗
− Weaknesses
- Catalog lists 194 items but only 106 distinct products — depth is scored on distinct productsSource: product feed ↗
- Average price rose 48% since 2026-10-16 ($99.15 → $146.56)Source: our tracking
- 22 of 29 marked-down items quote a "was" price they did not sell at on any of the 30+ days we recorded their priceSource: price history (daily snapshots)
Its $146.56 average price is 83% above the $79.99 median for Home & Kitchen stores in the registry. Its entry price of $6 sits against a $9.99–$1397.00 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Home & Kitchen.
What does ettitude sell, and what does it cost?
Sateen Shortie$37.00$149.00−75%
Sateen Slip Dress$79.00$189.00−58%
×28Greeting Card$6.00
×8Signature Bamboo Duvet Cover$149.00$329.00−55%
Linen+ Bamboo Sheet Set$399.00$594.00−33%
Signature Sateen Crib Fitted Sheet$40.00$89.00−55%
Loftie Lamp$279.99
Shower Filter$34.00$49.00−31%
A Breath of Fresh Air$24.95
×5Signature Bamboo Fitted Sheet$99.00$120.00−18%
Bamboo Crib Mattress Protector$120.00$179.00−33%
Textured Bamboo Boucle Towel$69.00
Hand Woven Herringbone Throw Blanket$389.00
Hand Woven Stripe Throw Blanket$399.00
Luxe Bamboo Solid Rug$1000.00$2400.00−58%CleanBamboo® Signature Sateen Crib & Toddler Fitted Sheet$45.00$89.00−49%
×10Luxe Bamboo Duvet Cover$370.00
Bamboo Waffle Hair Towel$65.00
Canopy: Coastals Aroma Kit$40.00
Textured Waffle Throw Blanket$269.00
Luxe Bamboo Flat Sheet$199.00$250.00−20%
×7Luxe Bamboo Fitted Sheet$180.00
×12Luxe Bamboo Pillowcase Set$100.00×12Luxe Bamboo Sheet Set$410.00Top-scored in Home & Kitchen
Stores like ettitude →
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No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.
What the store hasn't confirmed yet
4 of 4 · never counted against the score · how an owner closes these
- Domain ownership — not verified by the store
- Response to the audit — no response from the store
- Affiliate terms — not published
- Public contact details — not confirmed on the storefront
What would raise this score
- +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
- +8Show a product rating of 4.3+ across 50 or more public reviewsno rating found on the sampled product page
- +4Serve the homepage in under 400 ms from our probe800 ms measured
- +1Write descriptions longer than 40 characters for every productdescribed: 91%
Own this store?
Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (56 → 71). It never changes the audit or lets anyone edit the findings.
Common questions about ettitude
ettitude what’s actually discounted →ettitude return policy in full →ettitude shipping and delivery →return windows across the registry →discounts across the registry →shipping across the registry →stores priced in USD →
- What is ettitude's return policy?
- Ettitude accepts returns within 30 days, outbound shipping is free over $100. Read from the store's own policy pages, re-read nightly. Its wording: “Within 30 days of delivery: refund, exchange or store credit”
- What is ettitude's trust score, and how does it compare?
- 56/100, computed from ettitude.com's own public data — not paid or user-submitted reviews. That is higher than 32% of the 639 Home & Kitchen stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
- How much does ettitude cost?
- Across the 194 products we sampled, ettitude averages $146.56, and its entry price (10th percentile) is $6.00. That is 83% above the $79.99 median for Home & Kitchen stores in the registry. 15% of that sample is marked down, median 30% off, deepest 75%.
- When was ettitude last checked?
- catalog: 2026-10-30; domain registration: 2026-10-03; traffic rank: 2026-10-29. Daily snapshots on file since 2026-08-02 — 90 of the last 90 days.
What changed at ettitude
The catalog went from 139 to 194 products between 2026-09-14 and 2026-10-30 — up 55. The average price moved from $125.73 to $146.56 between 2026-09-14 and 2026-10-30, 17% higher. Its trust score went from 59 to 56/100 under the same formula (v0.10), since 2026-09-14. 3 products dropped in price in the last 7 days, each tracked daily from the store's own feed.
5-Stage Faucet Filter$19.00 $13.00−32%
Shower Filter$49.00 $34.00−31%
Anti-Virus Air Filtration System$225.00 $158.00−30%Free to reuse under CC BY 4.0 — credit with a link.
StoreProfiles (2026). ettitude: trust score 56/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/ettitude. Licensed CC BY 4.0.
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