downetc.com · Home & Kitchen · Shopify · catalog read 2026-09-15
down etc is a home & kitchen store with 298 products — mostly sheets: pillowcase, sheets and home accessories, averaging $140. Per its own published policies, returns run 5 days. The domain has been registered since 2001.
Also listed for a domain registered 20+ years ago.
#147 of 523 in Home & Kitchen · higher than 70%
Score breakdown and niche spread
Ceiling today: 85 until the owner verifies the domain
Is down etc legit?
Is down etc legit? On record — independent trust score 69/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 298 products on the store's public feed (250 sampled here). Main caveat: no public shipping policy found. The catalog carries 298 products, and of the 250 we sampled 99% carry an image and 100% a real description. Its own policy page states a 5-day return window. The domain has been registered since 2001 (25 years), not a freshly-made lookalike. The score is up 4 points since we started tracking this store. Recomputed 2026-09-15 from downetc.com's own public feed and policy pages.
+ Strengths
- Deep catalog: 298 products on the store's public feed (250 sampled here)Source: product feed ↗
- Accessible entry price: from $5 (average $139.97)Source: product feed ↗
- Active on 4 social platformsSource: store homepage ↗
- Fast storefront (TTFB 122 ms from our probe)Source: our probe
- Not on the spam, phishing or malware blocklists we check (Spamhaus DBL, SURBL)Source: security blocklist ↗
− Weaknesses
- No public shipping policy foundSource: store shipping policy ↗
- Short 5-day return window“within 5 days of your receipt of the product”Source: store policies page ↗
Its $139.97 average price is 77% above the $79.00 median for Home & Kitchen stores in the registry. Its entry price of $22 sits against a $8.98–$1499.99 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Home & Kitchen.
What does down etc sell, and what does it cost?
White Goose Down Euro Square Pillow Set of 2 with Cotton Pillow Protectors$786.00
Fairfax Euro Square Pillow Set of 2 with Cotton Pillow Protectors$157.00
25%/75% Euro Square Pillow Set of 2 with Cotton Pillow Protectors$340.00
50%/50% Euro Square Pillow Pillow Set of 2 with Cotton Pillow Protectors$547.00
Diamond Support® Euro Square Pillow Set of 2 with Cotton Pillow Protectors$214.0025%/75% Euro Square Pillow Set of 2 with Cotton Pillow Protectors and Shams$399.0050%/50% Euro Square Pillow Set of 2 with Cotton Pillow Protectors and Shams$606.00White Goose Down Euro Square Pillow Set of 2 with Cotton Pillow Protectors and Shams$845.00Fairfax Euro Square Pillow Set of 2 with Cotton Pillow Protectors and Shams$216.00Diamond Support® Euro Square Pillow Set of 2 with Cotton Pillow Protectors and Shams$273.00
plaid tone-on-tone pillowcase, set of 2$40.00$58.00−31%
eyes down™ copper-infused eye mask$35.00
sea island sheet set with duvet cover$379.00
essential cotton pillow protector pairs$34.20
jersey cotton nightshirt with pockets, purple$89.00
Mount Mitake waffle spa wrap, sky$75.00
Mount Mitake waffle spa wrap, sand$75.00
Mount Mitake waffle kimono robe, sky$120.00
Mount Mitake waffle kimono robe, sand$120.00
d.o.e. organic cotton pillowcase set, ivory$30.00
serenity scallop sheet sets$299.00
serenity scallop duvet covers$329.00
serenity scallop pillowcase sets$74.00
arrowhead robe$120.00Top-scored in Home & Kitchen
Stores like down etc →
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No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.
What the store hasn't confirmed yet
4 of 4 · never counted against the score · how an owner closes these
- Domain ownership — not verified by the store
- Response to the audit — no response from the store
- Affiliate terms — not published
- Public contact details — not confirmed on the storefront
What would raise this score
- +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
- +8Put actual terms on both the refund and the shipping policy pageone or both is missing or has no terms on it
- +8Show a product rating of 4.3+ across 50 or more public reviews1/5 from 1 review on the sampled product page
Own this store?
Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (69 → 84). It never changes the audit or lets anyone edit the findings.
Common questions about down etc
down etc what’s actually discounted →down etc return policy in full →return windows across the registry →discounts across the registry →stores priced in USD →
- What is down etc's return policy?
- Down etc accepts returns within 5 days. Read from the store's own policy pages, re-read nightly. Its wording: “within 5 days of your receipt of the product”
- What is down etc's trust score, and how does it compare?
- 69/100, computed from downetc.com's own public data — not paid or user-submitted reviews. That is higher than 70% of the 523 Home & Kitchen stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
- How much does down etc cost?
- Across the 250 products we sampled, down etc averages $139.97, and its entry price (10th percentile) is $22.00. That is 77% above the $79 median for Home & Kitchen stores in the registry. 1% of that sample is marked down, median 31% off, deepest 40%.
- When was down etc last checked?
- catalog: 2026-09-15; domain registration: 2026-09-13. Daily snapshots on file since 2026-08-05 — 42 of the last 90 days.
What changed at down etc
Its trust score went from 65 to 69/100 under the same formula (v0.10), since 2026-09-14.
Free to reuse under CC BY 4.0 — credit with a link.
StoreProfiles (2026). down etc: trust score 69/100 (rules v0.10). Retrieved 2026-09-15 from https://storeprofiles.com/store/downetc. Licensed CC BY 4.0.
Paste on downetc.com — the badge redraws itself after every audit, no script, no tracking.
<a href="https://storeprofiles.com/store/downetc" target="_blank" rel="noopener"> <img src="https://storeprofiles.com/badge/downetc" alt="down etc trust score on StoreProfiles" width="200" height="52"> </a>
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