Is Coyuchi legit? On record — independent trust score 73/100, computed from public data, not paid reviews. What that rests on ↓
coyuchi.com · Home & Kitchen · Shopify · catalog read 2026-10-30
Coyuchi is a home & kitchen store with 1,671 products — mostly throw, pillow cover and sham, averaging $188. Per its own published policies, returns are free within 30 days and delivery is stated at up to 7 business days. The domain has been registered since 1999.
Also listed for free return shipping and a domain registered 20+ years ago.
#135 of 639 in Home & Kitchen · higher than 75%
Score breakdown and niche spread
Ceiling today: 85 until the owner verifies the domain
Is Coyuchi legit?
Is Coyuchi legit? On record — independent trust score 73/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 1,671 products on the store's public feed (263 sampled here). Main caveat: catalog lists 263 items but only 150 distinct products — depth is scored on distinct products. The catalog carries 1,671 products, and of the 263 we sampled 100% carry an image and 99% a real description. Its own policy page states a 30-day return window, returns free. The domain has been registered since 1999 (26 years), not a freshly-made lookalike. The score is down 12 points since we started tracking this store. Recomputed 2026-10-30 from coyuchi.com's own public feed and policy pages.
+ Strengths
- Deep catalog: 1,671 products on the store's public feed (263 sampled here)Source: product feed ↗
- Accessible entry price: from $3 (average $191.50)Source: product feed ↗
- Publishes refund + shipping policiesSource: store policies page ↗
- Free returns within 30 daysSource: store policies page ↗
- Active on 3 social platformsSource: store homepage ↗
− Weaknesses
- Catalog lists 263 items but only 150 distinct products — depth is scored on distinct productsSource: product feed ↗
- 23 of 25 marked-down items quote a "was" price they did not sell at on any of the 30+ days we recorded their priceSource: price history (daily snapshots)
Its $188.08 average price is 135% above the $79.99 median for Home & Kitchen stores in the registry. Its entry price of $38 sits against a $9.99–$1397.00 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Home & Kitchen.
What does Coyuchi sell, and what does it cost?
×7Women's Isla Organic Cotton Short Sleeve Pajama Set$98.00
×2Robles Handstitched Organic Sham$128.00
×2Robles Handstitched Organic Quilt$378.00
Down Featherbed$748.00
×2Mirada Organic Matelasse Throw$198.00
×2Mirada Organic Matelasse Sham$198.00
×2Mirada Organic Matelasse Coverlet$298.00
Goose Down Duvet Insert$1298.00
Goose Down Pillow$798.00
Goose Down Feather Pillow$598.00
Organic Crinkled Percale Sheet Set$168.00
×4Organic Crinkled Percale™ Pillowcases$48.00
×3Organic Crinkled Percale™ Sheet Set$168.00
Organic Crinkled Percale™ Sham$48.00
×3Organic Crinkled Percale Swatch$3.00
Organic Crinkled Percale™ Duvet Cover$188.00
×2Organic Crinkled Percale™ Fitted Sheet$98.00
×2Sequoia Washable Organic Cotton and Wool Blanket - Renewed$270.00$398.00−32%
Mediterranean Organic Towels - Renewed$12.00
Organic Crinkled Percale™️ Duvet Cover - Renewed$120.00$168.00−29%
×2Organic Crinkled Percale™ Duvet Cover - Renewed$155.00$218.00−29%
Air Weight® Organic Twill Bath Mat - Renewed$35.00$38.00−8%
Ophelia Organic Print Duvet Set$674.00
×2Ophelia Print Duvet Cover$348.00Top-scored in Home & Kitchen
Stores like Coyuchi →
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Promote this store
Coyuchi runs its own affiliate program, so a queue here would not reach it. Apply there directly.
What the store hasn't confirmed yet
3 of 4 · never counted against the score · how an owner closes these
- Domain ownership — not verified by the store
- Response to the audit — no response from the store
- Affiliate terms — not published
- Public contact details — confirmed
What would raise this score
- +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
- +8Show a product rating of 4.3+ across 50 or more public reviews4.9/5 from 19 reviews on the sampled product page
- +4Serve the homepage in under 400 ms from our probe562 ms measured
Own this store?
Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (73 → 88). It never changes the audit or lets anyone edit the findings.
Common questions about Coyuchi
Coyuchi what’s actually discounted →Coyuchi return policy in full →Coyuchi shipping and delivery →return windows across the registry →discounts across the registry →shipping across the registry →stores priced in USD →
- What is Coyuchi's return policy?
- Coyuchi accepts returns within 30 days and states that it covers return shipping, delivery is stated at up to 7 business days. Read from the store's own policy pages, re-read nightly. Its wording: “Within 30 days”
- What is Coyuchi's trust score, and how does it compare?
- 73/100, computed from coyuchi.com's own public data — not paid or user-submitted reviews. That is higher than 75% of the 639 Home & Kitchen stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
- How much does Coyuchi cost?
- Across the 263 products we sampled, Coyuchi averages $188.08, and its entry price (10th percentile) is $38.00. That is 135% above the $79.99 median for Home & Kitchen stores in the registry. 10% of that sample is marked down, median 29% off, deepest 61%.
- When was Coyuchi last checked?
- catalog: 2026-10-30; domain registration: 2026-10-04; traffic rank: 2026-10-29. Daily snapshots on file since 2026-08-02 — 90 of the last 90 days.
What changed at Coyuchi
The catalog went from 1,729 to 1,671 products between 2026-09-14 and 2026-10-30 — down 58. The average price moved from $154.41 to $191.50 between 2026-09-14 and 2026-10-30, 24% higher. Its trust score went from 85 to 73/100 under the same formula (v0.10), since 2026-09-14.
Free to reuse under CC BY 4.0 — credit with a link.
StoreProfiles (2026). Coyuchi: trust score 73/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/coyuchi. Licensed CC BY 4.0.
Paste on coyuchi.com — the badge redraws itself after every audit, no script, no tracking.
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