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Is Boy Smells legit? On record — independent trust score 54/100, computed from public data, not paid reviews. What that rests on ↓

boysmells.com · Home & Kitchen · Shopify · catalog read 2026-10-30

Boy Smells is a home & kitchen store with 126 products — mostly eau de parfum, body mist and 8.5 oz candles, averaging $52. Per its own published policies, returns run 14 days. The domain has been registered since 2015. 39% of the products we sampled are marked down, typically by 29%.

✓ Refund✓ Privacy✓ TermsInstagram ↗
Trust score54/100
On record —Moderate

How it's computed

#459 of 639 in Home & Kitchen · higher than 26%

Score breakdown and niche spread
Home & Kitchen · 639 scored
Strong 75+87
Solid 65–74210
Moderate 52–64205
Thin <52137
Catalog depth10/25
Images15/15
Descriptions12/12
Pricing data8/8
On record5/5
Claimed0/15
Verified4/20

Ceiling today: 85 until the owner verifies the domain

Trend · 46 snapshots+2
01

Is Boy Smells legit?

Verdict

Is Boy Smells legit? On record — independent trust score 54/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 118 distinct products on public record. Main caveat: no public shipping policy found. The catalog carries 126 products, and of the 126 we sampled 100% carry an image and 100% a real description. Its own policy page states a 14-day return window. The domain has been registered since 2015 (11 years), not a freshly-made lookalike. The score is up 2 points since we started tracking this store. Recomputed 2026-10-30 from boysmells.com's own public feed and policy pages.

Last checked

+ Strengths

  • Deep catalog: 118 distinct products on public recordSource: product feed ↗
  • Accessible entry price: from $5 (average $51.95)Source: product feed ↗
  • Collects customer reviews (Yotpo)Source: store homepage ↗
  • Storefront archived at this address since 2018 — 7+ years of capturesSource: web archive ↗
  • Fast storefront (TTFB 387 ms from our probe)Source: our probe

− Weaknesses

  • No public shipping policy foundSource: store shipping policy ↗
  • 42 of 44 marked-down items quote a "was" price they did not sell at on any of the 30+ days we recorded their priceSource: price history (daily snapshots)
Products
126
+6 in 7d
Low end
$15.00
10th percentile
Avg price
$51.95
+7% vs 30d
On sale
39%
of 126 sampled · median 29% off
Domain age
11y
since 2015

Its $51.95 average price is 35% below the $79.99 median for Home & Kitchen stores in the registry. Its entry price of $15 sits against a $9.99–$1397.00 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Home & Kitchen.

On sale49 productsmedian 29% off, up to 50% — 39% of the 126 products we sampled
Homepage load387 msto first byte, 0.4s for the full HTML (388 KB) — measured by us, from our server, not field data from real visitors
Traffic rank#389,803of the million most-visited domains, per the public Tranco list of 2026-10-29 — not part of the trust score
Domain age11 yearsregistered 2015 — a new brand’s clone or a scam lookalike would be far younger · checked 2026-09-17
Storefront seen since2018first archived 2018-12-01 ↗ — a lower bound, not the opening date; something stood on the domain from 2016-06-16
HTTPS since2016first certificate 2016-10-15 ↗ in the public Certificate Transparency logs, 461 records — not part of the trust score
02

What does Boy Smells sell, and what does it cost?

Top-scored in Home & Kitchen

Stores like Boy Smells →
03

Actions

Promote this store

No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.

No one has verified ownership of this store yet. We keep your email, traffic type and audience size and show them to the owner if they claim the profile. Privacy

What the store hasn't confirmed yet

4 of 4 · never counted against the score · how an owner closes these

  • Domain ownership — not verified by the store
  • Response to the audit — no response from the store
  • Affiliate terms — not published
  • Public contact details — not confirmed on the storefront

What would raise this score

  • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
  • +8Put actual terms on both the refund and the shipping policy pageone or both is missing or has no terms on it
  • +8Show a product rating of 4.3+ across 50 or more public reviewsno rating found on the sampled product page

Own this store?

Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (54 → 69). It never changes the audit or lets anyone edit the findings.

No email, no account. You paste one meta tag on boysmells.com, we check it, and the profile is yours.

What is Boy Smells's return policy?
Boy Smells accepts returns within 14 days, return postage is the buyer's to pay. Read from the store's own policy pages, re-read nightly. Its wording: “We require that your item is returned within 14 days of receiving your RA#”
What is Boy Smells's trust score, and how does it compare?
54/100, computed from boysmells.com's own public data — not paid or user-submitted reviews. That is higher than 26% of the 639 Home & Kitchen stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
How much does Boy Smells cost?
Across the 126 products we sampled, Boy Smells averages $51.95, and its entry price (10th percentile) is $15.00. That is 35% below the $79.99 median for Home & Kitchen stores in the registry. 39% of that sample is marked down, median 29% off, deepest 50%.
When was Boy Smells last checked?
catalog: 2026-10-30; domain registration: 2026-09-17; traffic rank: 2026-10-29. Daily snapshots on file since 2026-08-02 — 90 of the last 90 days.
04

What changed at Boy Smells

The catalog went from 108 to 126 products between 2026-09-14 and 2026-10-30 — up 18. The average price moved from $48.81 to $51.95 between 2026-09-14 and 2026-10-30, 6% higher. Its trust score went from 52 to 54/100 under the same formula (v0.10), since 2026-09-14.

Products on record126
since 2026-08-02 · 90 snapshots · grows daily
Average price$51.95
since 2026-08-02 · 90 snapshots · grows daily
Trust score54/100
since 2026-09-14 · 46 snapshots · grows dailyrules v0.10 only — scores from an earlier formula aren’t comparable
Cite this record

Free to reuse under CC BY 4.0 — credit with a link.

StoreProfiles (2026). Boy Smells: trust score 54/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/boysmells. Licensed CC BY 4.0.
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