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Is Blueland legit? On record — independent trust score 54/100, computed from public data, not paid reviews. What that rests on ↓

blueland.com · Home & Kitchen · Shopify · catalog read 2026-10-30

Blueland is a home & kitchen store with 79 products — mostly starter kits, extras and refills, averaging $23. The domain has been registered since 2014. 25% of the products we sampled are marked down, typically by 12%.

Trust score54/100
On record —Moderate

How it's computed

#452 of 639 in Home & Kitchen · higher than 26%

Score breakdown and niche spread
Home & Kitchen · 639 scored
Strong 75+87
Solid 65–74210
Moderate 52–64205
Thin <52137
Catalog depth6/25
Images15/15
Descriptions12/12
Pricing data8/8
On record5/5
Claimed0/15
Verified8/20

Ceiling today: 85 until the owner verifies the domain

Trend · 46 snapshots0
01

Is Blueland legit?

Verdict

Is Blueland legit? On record — independent trust score 54/100, computed from public data, not paid reviews. Strongest signal: established catalog of 77 distinct products. Main caveat: 20 of 20 marked-down items quote a "was" price they did not sell at on any of the 30+ days we recorded their price. The catalog carries 79 products, and of the 79 we sampled 100% carry an image and 100% a real description. The domain has been registered since 2014 (12 years), not a freshly-made lookalike. Recomputed 2026-10-30 from blueland.com's own public feed and policy pages.

Last checked

+ Strengths

− Weaknesses

  • 20 of 20 marked-down items quote a "was" price they did not sell at on any of the 30+ days we recorded their priceSource: price history (daily snapshots)
Products
79
-2 in 7d
Low end
$5.00
10th percentile
Avg price
$22.7
stable vs 30d
On sale
25%
of 79 sampled · median 12% off
Domain age
12y
since 2014

Its $22.7 average price is 72% below the $79.99 median for Home & Kitchen stores in the registry. Its entry price of $5 sits against a $9.99–$1397.00 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Home & Kitchen.

On sale20 productsmedian 12% off, up to 38% — 25% of the 79 products we sampled
Rated4.9/5from 241 reviews on Forever Tin ↗
Homepage load1230 msto first byte, 1.2s for the full HTML (511 KB) — measured by us, from our server, not field data from real visitors
Traffic rank#213,687of the million most-visited domains, per the public Tranco list of 2026-10-29 — not part of the trust score
Domain age12 yearsregistered 2014 — a new brand’s clone or a scam lookalike would be far younger · checked 2026-10-04
HTTPS since2018first certificate 2018-10-16 ↗ in the public Certificate Transparency logs, 1,011 records — not part of the trust score
02

What does Blueland sell, and what does it cost?

Top-scored in Home & Kitchen

Stores like Blueland →
03

Actions

Promote this store

Blueland runs its own affiliate program, so a queue here would not reach it. Apply there directly.

Affiliate program

Blueland’s site links an affiliate program.

Join the program ↗
Program terms20/100 published
Commission
not published
Worth per sale
not published
Cookie window
not published
Repeat orders
not published
Minimum payout
not published
Creators
explicitly welcome
Joining
not published

On record continuously since 2026-07-26 · 91 days

Read from the store's own program page ↗. Blank fields mean the brand doesn't publish them.

What the store hasn't confirmed yet

4 of 4 · never counted against the score · how an owner closes these

  • Domain ownership — not verified by the store
  • Response to the audit — no response from the store
  • Affiliate terms — not published
  • Public contact details — not confirmed on the storefront

What would raise this score

  • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
  • +8Put actual terms on both the refund and the shipping policy pageone or both is missing or has no terms on it
  • +4Serve the homepage in under 400 ms from our probe1230 ms measured

Own this store?

Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (54 → 69). It never changes the audit or lets anyone edit the findings.

No email, no account. You paste one meta tag on blueland.com, we check it, and the profile is yours.

What is Blueland's trust score, and how does it compare?
54/100, computed from blueland.com's own public data — not paid or user-submitted reviews. That is higher than 26% of the 639 Home & Kitchen stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
How much does Blueland cost?
Across the 79 products we sampled, Blueland averages $22.7, and its entry price (10th percentile) is $5.00. That is 72% below the $79.99 median for Home & Kitchen stores in the registry. 25% of that sample is marked down, median 12% off, deepest 38%.
When was Blueland last checked?
catalog: 2026-10-30; domain registration: 2026-10-04; traffic rank: 2026-10-29. Daily snapshots on file since 2026-08-02 — 90 of the last 90 days.
04

What changed at Blueland

The average price moved from $23.47 to $22.98 between 2026-09-14 and 2026-10-30, 2% lower.

Products on record79
since 2026-08-02 · 90 snapshots · grows daily
Average price$22.98
since 2026-08-02 · 90 snapshots · grows daily
Trust score54/100
since 2026-09-14 · 46 snapshots · grows dailyrules v0.10 only — scores from an earlier formula aren’t comparable
Cite this record

Free to reuse under CC BY 4.0 — credit with a link.

StoreProfiles (2026). Blueland: trust score 54/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/blueland. Licensed CC BY 4.0.
The whole registry as data →
Live trust badgeBlueland trust badge

Paste on blueland.com — the badge redraws itself after every audit, no script, no tracking.

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</a>
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