{"code":"HMK-1155","code_is_stable":false,"id":"blueland","slug":"blueland","name":"Blueland","domain":"blueland.com","niche":"home-kitchen","claimed":false,"description":null,"profile":"https://storeprofiles.com/store/blueland","badge":"https://storeprofiles.com/badge/blueland","trust_score":54,"verdict":"Is Blueland legit? On record — independent trust score 54/100, computed from public data, not paid reviews. Strongest signal: established catalog of 76 distinct products. Main caveat: 20 of 20 marked-down items quote a \"was\" price they did not sell at on any of the 30+ days we recorded their price.","niche_percentile":30,"score_breakdown":{"catalog_depth":{"got":6,"max":25},"images":{"got":15,"max":15},"descriptions":{"got":12,"max":12},"pricing_data":{"got":8,"max":8},"on_record":{"got":5,"max":5},"claimed":{"got":0,"max":15},"verified_signals":{"got":8,"max":20}},"catalog":{"product_count":78,"catalog_truncated":false,"products_sampled":78,"min_price":"1.00","avg_price":"23.18","currency":"USD"},"review":{"model":"rules-v0.12","version":0,"pros":[{"point":"Established catalog of 76 distinct products","source":"product feed"},{"point":"Accessible entry price: from $3 (average $23.18)","source":"product feed"},{"point":"Active on 4 social platforms","source":"store homepage"},{"point":"Runs an affiliate program","source":"store homepage"},{"point":"A sampled product is publicly rated 4.8/5 across 40,291 reviews","source":"store product page"}],"cons":[{"point":"20 of 20 marked-down items quote a \"was\" price they did not sell at on any of the 30+ days we recorded their price","source":"price history (daily snapshots)"}],"who_for":null,"created_at":"2026-09-15T15:34:04.668Z"},"owner_response":null,"top_products":[{"title":"Forever Tin","price":"10.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0057/9158/0227/files/PLP_DTC_Replacements_Tins_Holiday2025_2026.jpg?v=1783383250","url":"https://blueland.com/products/sky-blue-forever-tin","product_type":"Extras"},{"title":"Laundry Welcome Kit","price":"21.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0057/9158/0227/files/Carousel_DTC_Laundry_Free_Clear_Refill_Final_2026_01.jpg?v=1788974822","url":"https://blueland.com/products/laundry-welcome-kit","product_type":"Refills"},{"title":"Laundry Detergent Forever Tin","price":"10.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0057/9158/0227/files/PLP_DTC_Replacements_Tins_Toilet_Final_2026_c8d5c935-566d-4124-9536-0cfdbf007765.jpg?v=1781810811","url":"https://blueland.com/products/laundry-detergent-forever-tin","product_type":"Extras"},{"title":"Dishwasher Welcome Kit","price":"21.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0057/9158/0227/files/Carousel_DTC_Dish_Free_Clear_Refill_Final_2026_01.jpg?v=1769803449","url":"https://blueland.com/products/dishwasher-welcome-kit","product_type":"Refills"},{"title":"Toilet Bowl Cleaner Sample Pack (3 Tablets)","price":"5.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0057/9158/0227/files/SIte_Singles_Toilet3Pack.jpg?v=1776380417","url":"https://blueland.com/products/toilet-bowl-cleaner-sample-pack-3-tablets","product_type":"Samples"},{"title":"Hand Soap Pump","price":"3.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0057/9158/0227/files/PLP_DTC_Replacements_Hand_Soap_Pump_Black_Final_2026.jpg?v=1770140851","url":"https://blueland.com/products/hand-soap-pump-f3","product_type":"Extras"},{"title":"Dishwasher + Laundry Detergent Sample Pack (14 Tablets - 7 Each)","price":"10.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0057/9158/0227/files/Sample_Pack_Dish_and_Laundry_SB.jpg?v=1776380262","url":"https://blueland.com/products/laundry-dishwasher-detergent-sample-pack-14-tablets","product_type":"Samples"},{"title":"Hand Soap Tablet Refills","price":"7.50","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0057/9158/0227/files/Carousel_HSRefills__5pk_ClassiclVariety_Tablets_Final_2026_01.jpg?v=1777322552","url":"https://blueland.com/products/hand-soap-refill-packs","product_type":"Refills"},{"title":"Scrub Sponge","price":"14.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0057/9158/0227/files/Carousel_DTC_Scrub_Sponge_Final_2026_01.jpg?v=1769797427","url":"https://blueland.com/products/scrub-sponge","product_type":"Extras"},{"title":"Laundry Detergent Starter Set","price":"25.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0057/9158/0227/files/Carousel_DTC_Laundry_Free_Clear_Starter_Set_Final_2026_01.jpg?v=1788283456","url":"https://blueland.com/products/laundry-starter-set","product_type":"Starter Kits"},{"title":"Dishwasher Detergent Tablet Refills","price":"21.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0057/9158/0227/files/Carousel_DTC_Dish_Free_Clear_Refill_Final_2026_01.jpg?v=1769803449","url":"https://blueland.com/products/dishwasher-refill-packs","product_type":"Refills"},{"title":"Tablet Trio","price":"58.00","currency":"USD","image_url":"https://cdn.shopify.com/s/files/1/0057/9158/0227/files/Carousel_DTC_Tablet_Trio_Scented_Final_2026_01.jpg?v=1776800274","url":"https://blueland.com/products/tablet-trio-surprise-b","product_type":"Starter Kits"}],"history":[{"day":"2026-07-19","product_count":76,"catalog_total":null,"avg_price":"24.88","min_price":"3.00","trust_score":null,"rules_version":null},{"day":"2026-07-20","product_count":76,"catalog_total":null,"avg_price":"24.88","min_price":"3.00","trust_score":83,"rules_version":"v0.5"},{"day":"2026-07-21","product_count":73,"catalog_total":null,"avg_price":"23.84","min_price":"3.00","trust_score":83,"rules_version":"v0.6"},{"day":"2026-07-22","product_count":76,"catalog_total":null,"avg_price":"24.88","min_price":"3.00","trust_score":82,"rules_version":"v0.6"},{"day":"2026-07-23","product_count":76,"catalog_total":null,"avg_price":"24.29","min_price":"3.00","trust_score":82,"rules_version":"v0.6"},{"day":"2026-07-24","product_count":76,"catalog_total":null,"avg_price":"24.29","min_price":"3.00","trust_score":82,"rules_version":"v0.6"},{"day":"2026-07-25","product_count":76,"catalog_total":null,"avg_price":"24.29","min_price":"3.00","trust_score":46,"rules_version":"v0.7"},{"day":"2026-07-26","product_count":76,"catalog_total":null,"avg_price":"24.29","min_price":"3.00","trust_score":46,"rules_version":"v0.7"},{"day":"2026-07-27","product_count":76,"catalog_total":null,"avg_price":"24.29","min_price":"3.00","trust_score":46,"rules_version":"v0.8"},{"day":"2026-07-28","product_count":76,"catalog_total":null,"avg_price":"24.29","min_price":"3.00","trust_score":46,"rules_version":"v0.8"},{"day":"2026-07-29","product_count":76,"catalog_total":null,"avg_price":"24.29","min_price":"3.00","trust_score":46,"rules_version":"v0.8"},{"day":"2026-07-30","product_count":76,"catalog_total":null,"avg_price":"24.29","min_price":"3.00","trust_score":46,"rules_version":"v0.8"},{"day":"2026-07-31","product_count":76,"catalog_total":null,"avg_price":"24.29","min_price":"3.00","trust_score":46,"rules_version":"v0.8"},{"day":"2026-08-01","product_count":76,"catalog_total":null,"avg_price":"24.29","min_price":"3.00","trust_score":46,"rules_version":"v0.8"},{"day":"2026-08-02","product_count":76,"catalog_total":null,"avg_price":"24.29","min_price":"3.00","trust_score":46,"rules_version":"v0.8"},{"day":"2026-08-03","product_count":76,"catalog_total":null,"avg_price":"24.29","min_price":"3.00","trust_score":46,"rules_version":"v0.8"},{"day":"2026-08-04","product_count":76,"catalog_total":null,"avg_price":"24.29","min_price":"3.00","trust_score":46,"rules_version":"v0.8"},{"day":"2026-08-05","product_count":76,"catalog_total":72,"avg_price":"24.29","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-06","product_count":72,"catalog_total":72,"avg_price":"23.41","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-07","product_count":72,"catalog_total":72,"avg_price":"23.41","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-08","product_count":72,"catalog_total":72,"avg_price":"23.41","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-09","product_count":72,"catalog_total":72,"avg_price":"23.41","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-10","product_count":72,"catalog_total":72,"avg_price":"23.41","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-11","product_count":76,"catalog_total":76,"avg_price":"23.13","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-12","product_count":76,"catalog_total":76,"avg_price":"23.13","min_price":"3.00","trust_score":58,"rules_version":"v0.8"},{"day":"2026-08-13","product_count":76,"catalog_total":76,"avg_price":"22.94","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-14","product_count":76,"catalog_total":76,"avg_price":"22.94","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-15","product_count":76,"catalog_total":76,"avg_price":"22.94","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-16","product_count":76,"catalog_total":76,"avg_price":"22.94","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-17","product_count":76,"catalog_total":76,"avg_price":"22.94","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-18","product_count":76,"catalog_total":76,"avg_price":"22.94","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-19","product_count":76,"catalog_total":76,"avg_price":"22.94","min_price":"3.00","trust_score":58,"rules_version":"v0.8"},{"day":"2026-08-20","product_count":76,"catalog_total":76,"avg_price":"22.94","min_price":"3.00","trust_score":58,"rules_version":"v0.8"},{"day":"2026-08-21","product_count":76,"catalog_total":76,"avg_price":"22.94","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-22","product_count":76,"catalog_total":76,"avg_price":"22.94","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-23","product_count":76,"catalog_total":76,"avg_price":"22.94","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-24","product_count":76,"catalog_total":76,"avg_price":"22.94","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-25","product_count":78,"catalog_total":78,"avg_price":"22.85","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-26","product_count":78,"catalog_total":78,"avg_price":"22.85","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-27","product_count":78,"catalog_total":78,"avg_price":"22.85","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-28","product_count":78,"catalog_total":78,"avg_price":"22.85","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-29","product_count":78,"catalog_total":78,"avg_price":"22.85","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-08-30","product_count":78,"catalog_total":78,"avg_price":"22.85","min_price":"3.00","trust_score":58,"rules_version":"v0.8"},{"day":"2026-08-31","product_count":78,"catalog_total":78,"avg_price":"22.85","min_price":"3.00","trust_score":58,"rules_version":"v0.8"},{"day":"2026-09-01","product_count":78,"catalog_total":78,"avg_price":"22.85","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-09-02","product_count":78,"catalog_total":78,"avg_price":"22.85","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-09-03","product_count":78,"catalog_total":78,"avg_price":"22.85","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-09-04","product_count":78,"catalog_total":78,"avg_price":"22.85","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-09-05","product_count":78,"catalog_total":78,"avg_price":"22.85","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-09-06","product_count":78,"catalog_total":78,"avg_price":"22.85","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-09-07","product_count":78,"catalog_total":78,"avg_price":"22.85","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-09-08","product_count":78,"catalog_total":78,"avg_price":"22.85","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-09-09","product_count":78,"catalog_total":78,"avg_price":"22.85","min_price":"3.00","trust_score":54,"rules_version":"v0.8"},{"day":"2026-09-10","product_count":77,"catalog_total":77,"avg_price":"23.02","min_price":"3.00","trust_score":54,"rules_version":"v0.9"},{"day":"2026-09-11","product_count":77,"catalog_total":77,"avg_price":"23.02","min_price":"3.00","trust_score":54,"rules_version":"v0.9"},{"day":"2026-09-12","product_count":77,"catalog_total":77,"avg_price":"23.02","min_price":"3.00","trust_score":54,"rules_version":"v0.9"},{"day":"2026-09-13","product_count":77,"catalog_total":77,"avg_price":"23.02","min_price":"3.00","trust_score":54,"rules_version":"v0.9"},{"day":"2026-09-14","product_count":78,"catalog_total":78,"avg_price":"23.47","min_price":"3.00","trust_score":54,"rules_version":"v0.10"},{"day":"2026-09-15","product_count":78,"catalog_total":78,"avg_price":"23.47","min_price":"3.00","trust_score":54,"rules_version":"v0.10"}],"partner_program":{"active":false},"data_updated":"2026-09-15T05:11:32.688Z"}