baselondon.com · Fashion & Apparel · Shopify · catalog read 2026-09-15
Base London is a fashion & apparel store with 423 products — mostly mens classic lace shoes, mens formal lace up shoes and mens formal boots, averaging £60. Per its own published policies, returns run 14 days. The domain has been registered since 1999. 42% of the products we sampled are marked down, typically by 40%.
Also listed for a domain registered 20+ years ago.
#452 of 1,154 in Fashion & Apparel · higher than 55%
Score breakdown and niche spread
Ceiling today: 85 until the owner verifies the domain
Is Base London legit?
Is Base London legit? On record — independent trust score 69/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 423 products on the store's public feed (312 sampled here). Main caveat: 48 of 72 marked-down items quote a "was" price they did not sell at on any of the 30+ days we recorded their price. The catalog carries 423 products, and of the 312 we sampled 100% carry an image and 100% a real description. Its own policy page states a 14-day return window. The domain has been registered since 1999 (26 years), not a freshly-made lookalike. The score is up 4 points since we started tracking this store. Recomputed 2026-09-15 from baselondon.com's own public feed and policy pages.
+ Strengths
- Deep catalog: 423 products on the store's public feed (312 sampled here)Source: product feed ↗
- Prices span £30–£84.99Source: product feed ↗
- Active on 3 social platformsSource: store homepage ↗
- Fast storefront (TTFB 390 ms from our probe)Source: our probe
- Not on the spam, phishing or malware blocklists we check (Spamhaus DBL, SURBL)Source: security blocklist ↗
− Weaknesses
- 48 of 72 marked-down items quote a "was" price they did not sell at on any of the 30+ days we recorded their priceSource: price history (daily snapshots)
What does Base London sell, and what does it cost?
Mercer Grain Toe Cap Boots Brown£84.99
Zammo Waxy Lace Up Trainers Tan£64.99
Roebuck Suede Chelsea Boots Brown£84.99
Echo Waxy Chelsea Boots Black£84.99
Kensington Waxy Chelsea Boots Black£79.99
Zammo Waxy Lace Up Trainers Navy£64.99
Roebuck Pull Up Chelsea Boots Tan£84.99
Echo Washed Chelsea Boots Brown£84.99
Zammo Waxy Lace Up Trainers Black£64.99
Roebuck Pull Up Chelsea Boots Brown£84.99
Kensington Washed Chelsea Boots Tan£79.99
Vector Waxy Lace Up Shoes Black£79.99
Phase Waxy Brogue Shoes Black£79.99
Kensington Washed Chelsea Boots Brown£79.99
Tommo Lace Up Trainers Navy£64.99
Tommo Lace Up Trainers Brown£64.99
Phase Washed Brogue Shoes Brown£79.99
Havoc Washed Chukka Boots Brown£84.99
Vector Washed Lace Up Shoes Brown£79.99
Archer Waxy Chukka Boots Tan£69.99
Havoc Suede Chukka Boots Brown£84.99
Vector Suede Lace Up Shoes Brown£79.99
Mercer Grain Toe Cap Boots Tan£84.99
Tommo Lace Up Trainers Black£64.99Top-scored in Fashion & Apparel
Stores like Base London →
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No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.
What the store hasn't confirmed yet
4 of 4 · never counted against the score · how an owner closes these
- Domain ownership — not verified by the store
- Response to the audit — no response from the store
- Affiliate terms — not published
- Public contact details — not confirmed on the storefront
What would raise this score
- +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
- +8Put actual terms on both the refund and the shipping policy pageone or both is missing or has no terms on it
- +8Show a product rating of 4.3+ across 50 or more public reviewsno rating found on the sampled product page
Own this store?
Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (69 → 84). It never changes the audit or lets anyone edit the findings.
Common questions about Base London
Base London what’s actually discounted →Base London return policy in full →return windows across the registry →discounts across the registry →stores priced in GBP →
- What is Base London's return policy?
- Base London accepts returns within 14 days. Read from the store's own policy pages, re-read nightly. Its wording: “within 14 days from the day you receive your order”
- What is Base London's trust score, and how does it compare?
- 69/100, computed from baselondon.com's own public data — not paid or user-submitted reviews. That is higher than 55% of the 1154 Fashion & Apparel stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
- How much does Base London cost?
- Across the 312 products we sampled, Base London averages £60.25, and its entry price (10th percentile) is £37.50. 42% of that sample is marked down, median 40% off, deepest 50%.
- When was Base London last checked?
- catalog: 2026-09-15; domain registration: 2026-09-13. Daily snapshots on file since 2026-08-05 — 42 of the last 90 days.
What changed at Base London
Its trust score went from 65 to 69/100 under the same formula (v0.10), since 2026-09-14. 4 products dropped in price in the last 7 days, each tracked daily from the store's own feed.
Dalston Moc Toe Trainers Brown£64.99 £32.50−50%
Banksy Suede Trainer Navy£64.99 £32.50−50%
Dalston Moc Toe Trainers Navy£64.99 £32.50−50%
Pocket Waxy Brogue Shoes Bordo£64.99 £32.50−50%Free to reuse under CC BY 4.0 — credit with a link.
StoreProfiles (2026). Base London: trust score 69/100 (rules v0.10). Retrieved 2026-09-15 from https://storeprofiles.com/store/baselondon. Licensed CC BY 4.0.
Paste on baselondon.com — the badge redraws itself after every audit, no script, no tracking.
<a href="https://storeprofiles.com/store/baselondon" target="_blank" rel="noopener"> <img src="https://storeprofiles.com/badge/baselondon" alt="Base London trust score on StoreProfiles" width="200" height="52"> </a>
Full profile, score breakdown and snapshot history — free, CORS-open, cached hourly.