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Is Tuft & Needle legit? On record — independent trust score 43/100, computed from public data, not paid reviews. What that rests on ↓

tuftandneedle.com · Home & Kitchen · Shopify · catalog read 2026-10-30

Tuft & Needle is a home & kitchen store with 101 products — mostly sheet set, mattresses and body pillow cover, averaging $410. The domain has been registered since 2012.

✓ Refund✓ Privacy✓ TermsInstagram ↗X ↗
Trust score43/100
On record —Thin

How it's computed

#594 of 639 in Home & Kitchen · higher than 6%

Score breakdown and niche spread
Home & Kitchen · 639 scored
Strong 75+87
Solid 65–74210
Moderate 52–64205
Thin <52137
Catalog depth8/25
Images12/15
Descriptions10/12
Pricing data8/8
On record5/5
Claimed0/15
Verified0/20

Ceiling today: 85 until the owner verifies the domain

Trend · 46 snapshots0
01

Is Tuft & Needle legit?

Verdict

Is Tuft & Needle legit? On record — independent trust score 43/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 98 distinct products on public record. Main caveat: premium pricing vs the niche median $98.01 — average here is $409.73. The catalog carries 101 products, and of the 101 we sampled 82% carry an image and 81% a real description. The domain has been registered since 2012 (14 years), not a freshly-made lookalike. Recomputed 2026-10-30 from tuftandneedle.com's own public feed and policy pages.

Last checked

+ Strengths

  • Deep catalog: 98 distinct products on public recordSource: product feed ↗
  • Accessible entry price: from $18 (average $409.73)Source: product feed ↗
  • Active on 2 social platformsSource: store homepage ↗
  • Fast storefront (TTFB 320 ms from our probe)Source: our probe
  • Not on the spam, phishing or malware blocklists we check (Spamhaus DBL, SURBL)Source: security blocklist ↗

− Weaknesses

Products
101
-4 in 7d
Low end
$54.50
10th percentile
Avg price
$409.73
+16% vs 30d
On sale
9%
of 101 sampled · median 65% off
Domain age
14y
since 2012

Its $409.73 average price is 412% above the $79.99 median for Home & Kitchen stores in the registry. Its entry price of $54.5 sits against a $9.99–$1397.00 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Home & Kitchen.

On sale9 productsmedian 65% off — 9% of the 101 products we sampled
Homepage load320 msto first byte, 0.3s for the full HTML (443 KB) — measured by us, from our server, not field data from real visitors
Traffic rank#231,542of the million most-visited domains, per the public Tranco list of 2026-10-29 — not part of the trust score
Domain age14 yearsregistered 2012 — a new brand’s clone or a scam lookalike would be far younger · checked 2026-10-03
HTTPS since2012first certificate 2012-10-11 ↗ in the public Certificate Transparency logs, 3,423 records — not part of the trust score
02

What does Tuft & Needle sell, and what does it cost?

Top-scored in Home & Kitchen

Stores like Tuft & Needle →
03

Actions

Promote this store

No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.

No one has verified ownership of this store yet. We keep your email, traffic type and audience size and show them to the owner if they claim the profile. Privacy

What the store hasn't confirmed yet

4 of 4 · never counted against the score · how an owner closes these

  • Domain ownership — not verified by the store
  • Response to the audit — no response from the store
  • Affiliate terms — not published
  • Public contact details — not confirmed on the storefront

What would raise this score

  • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
  • +7Add a photo to every product in the public feedphotographed: 82%
  • +6Write descriptions longer than 40 characters for every productdescribed: 81%

Own this store?

Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (43 → 58). It never changes the audit or lets anyone edit the findings.

No email, no account. You paste one meta tag on tuftandneedle.com, we check it, and the profile is yours.

What is Tuft & Needle's trust score, and how does it compare?
43/100, computed from tuftandneedle.com's own public data — not paid or user-submitted reviews. That is higher than 6% of the 639 Home & Kitchen stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
How much does Tuft & Needle cost?
Across the 101 products we sampled, Tuft & Needle averages $409.73, and its entry price (10th percentile) is $54.50. That is 412% above the $79.99 median for Home & Kitchen stores in the registry. 9% of that sample is marked down, median 65% off, deepest 65%.
When was Tuft & Needle last checked?
catalog: 2026-10-30; domain registration: 2026-10-03; traffic rank: 2026-10-29. Daily snapshots on file since 2026-08-02 — 90 of the last 90 days.
04

What changed at Tuft & Needle

The average price moved from $352.17 to $409.73 between 2026-09-14 and 2026-10-30, 16% higher.

Products on record101
since 2026-08-02 · 90 snapshots · grows daily
Average price$409.73
since 2026-08-02 · 90 snapshots · grows daily
Trust score43/100
since 2026-09-14 · 46 snapshots · grows dailyrules v0.10 only — scores from an earlier formula aren’t comparable
Cite this record

Free to reuse under CC BY 4.0 — credit with a link.

StoreProfiles (2026). Tuft & Needle: trust score 43/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/tuftandneedle. Licensed CC BY 4.0.
The whole registry as data →
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