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Tru Earth

55/100 · ModerateUnclaimed profile

tru.earth · Home & Kitchen · Shopify · catalog read 2026-09-15

Open tru.earth →

Tru Earth is a home & kitchen store with 44 products — mostly laundry detergent, multi-surface cleaner and wool dryer balls, averaging $45. The domain has been registered since 2018.

TRU EARTH LAUNDRY DETERGENT SHEETS - FROSTED VANILLA BEANTRU EARTH LAUNDRY DETERGENT SHEETSTru Earth Produce Bags 6-pc BagTru Earth Makeup Remover pads - 14pc Bag
From the catalog · 44 products ↓
✓ Refund✓ Shipping✓ Privacy✓ TermsInstagram ↗TikTok ↗YouTube ↗Facebook ↗
Trust score55/100
On record —Moderate

How it's computed

#341 of 523 in Home & Kitchen · higher than 34%

Score breakdown and niche spread
Home & Kitchen · 523 scored
Strong 75+56
Solid 65–74166
Moderate 52–64176
Thin <52125
Catalog depth3/25
Images15/15
Descriptions12/12
Pricing data8/8
On record5/5
Claimed0/15
Verified12/20

Ceiling today: 85 until the owner verifies the domain

01

Is Tru Earth legit?

Verdict

Is Tru Earth legit? On record — independent trust score 55/100, computed from public data, not paid reviews. Strongest signal: established catalog of 34 distinct products. The catalog carries 44 products, and of the 44 we sampled 100% carry an image and 98% a real description. The domain has been registered since 2018 (7 years), not a freshly-made lookalike. The score is down 2 points since we started tracking this store. Recomputed 2026-09-15 from tru.earth's own public feed and policy pages.

Last checked

+ Strengths

− Weaknesses

    Nothing negative surfaced in the public data we collect.

    Not checked yet: External reviews not yet collected. That is the limit of our coverage, not a finding about the store — what we check.

    Products
    44
    -30 in 7d
    Low end
    $14.95
    10th percentile
    Avg price
    $45.18
    +4% vs 30d
    On sale
    2%
    of 44 sampled · median 55% off
    Domain age
    7y
    since 2018

    Its $45.18 average price is 46% below the $82.95 median for Home & Kitchen stores in the registry. Its entry price of $14.95 sits against a $9.45–$1499.99 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Home & Kitchen.

    On sale1 productmedian 55% off — 2% of the 44 products we sampled
    Homepage load142 msto first byte, 0.2s for the full HTML (710 KB) — measured by us, from our server, not field data from real visitors
    Traffic rank#675,618of the million most-visited domains, per the public Tranco list of 2026-09-14 — not part of the trust score
    Domain age7 yearsregistered 2018 — a new brand’s clone or a scam lookalike would be far younger · checked 2026-09-04
    02

    What does Tru Earth sell, and what does it cost?

    AllBundle 11Clearance 5Laundry Detergent 5Multi-Surface Cleaner 3Wool Dryer Balls 2Dishwasher 1Laundry Scent Booster 1Insurance 1
    Sort:FeaturedPrice ↑Price ↓A–Z
    Show all 34 products
    Browse these categories across the registry
    Bundle →Laundry Detergent →Dishwasher →

    Top-scored in Home & Kitchen

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    03

    Actions

    Promote this store

    No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.

    No one has verified ownership of this store yet. We keep your email, traffic type and audience size and show them to the owner if they claim the profile. Privacy

    What the store hasn't confirmed yet

    4 of 4 · never counted against the score · how an owner closes these

    • Domain ownership — not verified by the store
    • Response to the audit — no response from the store
    • Affiliate terms — not published
    • Public contact details — not confirmed on the storefront

    What would raise this score

    • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
    • +8Show a product rating of 4.3+ across 50 or more public reviewsno rating found on the sampled product page

    Own this store?

    Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (55 → 70). It never changes the audit or lets anyone edit the findings.

    No email, no account. You paste one meta tag on tru.earth, we check it, and the profile is yours.

    Q&A

    Common questions about Tru Earth

    Tru Earth what’s actually discounted →discounts across the registry →stores priced in USD →

    What is Tru Earth's trust score, and how does it compare?
    55/100, computed from tru.earth's own public data — not paid or user-submitted reviews. That is higher than 34% of the 523 Home & Kitchen stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
    How much does Tru Earth cost?
    Across the 44 products we sampled, Tru Earth averages $45.18, and its entry price (10th percentile) is $14.95. That is 46% below the $82.95 median for Home & Kitchen stores in the registry. 2% of that sample is marked down, median 55% off, deepest 55%.
    When was Tru Earth last checked?
    catalog: 2026-09-15; domain registration: 2026-09-04; traffic rank: 2026-09-14. Daily snapshots on file since 2026-07-19 — 59 of the last 90 days.
    04

    What changed at Tru Earth

    The catalog went from 74 to 44 products between 2026-09-14 and 2026-09-15 — down 30. The average price moved from $55.95 to $46.21 between 2026-09-14 and 2026-09-15, 17% lower. Its trust score went from 57 to 55/100 under the same formula (v0.10), since 2026-09-14.

    Products on record44
    since 2026-07-19 · 59 snapshots · grows daily
    Average price$46.21
    since 2026-07-19 · 59 snapshots · grows daily
    Trust score55/100
    since 2026-09-14 · 2 snapshots · grows dailyrules v0.10 only — scores from an earlier formula aren’t comparable
    Cite this record

    Free to reuse under CC BY 4.0 — credit with a link.

    StoreProfiles (2026). Tru Earth: trust score 55/100 (rules v0.10). Retrieved 2026-09-15 from https://storeprofiles.com/store/tru. Licensed CC BY 4.0.
    The whole registry as data →
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