Is ORLY legit? On record — independent trust score 73/100, computed from public data, not paid reviews. What that rests on ↓
orlybeauty.com · Beauty & Skincare · Shopify · catalog read 2026-10-30
ORLY is a beauty & skincare store with 1,003 products — mostly nail lacquers, gel color and breathable treatment + color, averaging $24. Per its own published policies, returns run 30 days and delivery is stated at up to 7 business days. The domain has been registered since 1999. 36% of the products we sampled are marked down, typically by 14%.
Also listed for a domain registered 20+ years ago.
#108 of 955 in Beauty & Skincare · higher than 85%
Score breakdown and niche spread
Ceiling today: 85 until the owner verifies the domain
Is ORLY legit?
Is ORLY legit? On record — independent trust score 73/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 1,003 products on the store's public feed (264 sampled here). Main caveat: 86 of 86 marked-down items quote a "was" price they did not sell at on any of the 30+ days we recorded their price. The catalog carries 1,003 products, and of the 264 we sampled 100% carry an image and 99% a real description. Its own policy page states a 30-day return window. The domain has been registered since 1999 (27 years), not a freshly-made lookalike. Recomputed 2026-10-30 from orlybeauty.com's own public feed and policy pages.
+ Strengths
- Deep catalog: 1,003 products on the store's public feed (264 sampled here)Source: product feed ↗
- Accessible entry price: from $3 (average $23.71)Source: product feed ↗
- Publishes refund + shipping policiesSource: store policies page ↗
- 30-day return window“Purchases made on our website may be returned up to 30 days after confirmed delivery for a refund in the original form of payment”Source: store policies page ↗
- Active on 4 social platformsSource: store homepage ↗
− Weaknesses
- 86 of 86 marked-down items quote a "was" price they did not sell at on any of the 30+ days we recorded their priceSource: price history (daily snapshots)
Its $23.9 average price is 20% below the $29.99 median for Beauty & Skincare stores in the registry. Its entry price of $10 sits against a $8.99–$148.00 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Beauty & Skincare.
What does ORLY sell, and what does it cost?
Butterfly Pea - Gel Nail Color$11.00
Star Fire 11ml$8.00
Spirit Junkie$10.50
The Happily Ever After Set$44.79$50.90−12%
Love in Full Bloom$33.00
Say "I Do" to Blue$33.00
Ring-Ready Nails$33.00
Nail Curette$13.90
Ultimate Performance Bundle$53.55$59.50−10%
ORLY Mystery Bag$25.00
Perfected Performance Bundle$26.10$29.00−10%
Cuticle Oil+$16.00
Bond Repair Serum GELFX Prep Starter Kit$32.31$35.90−10%
Bond Repair Serum Lacquer Prep Starter Kit$26.10$29.00−10%
Nail Rescue® Bond Repair Serum$16.00
Sprinkles$12.50
Chillax 11mL$8.00
Party Popper 11mL$8.00
Disco Drop 11mL$8.00
Strawberry Cream - Gel Nail Color$11.00
Rose-Colored Glasses - Gel Nail Color$9.95
First Kiss - Gel Nail Color$9.95
2000s Color Pass Box$72.00$90.00−20%
1990s Color Pass Box$72.00$90.00−20%Top-scored in Beauty & Skincare
Stores like ORLY →
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No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.
What the store hasn't confirmed yet
4 of 4 · never counted against the score · how an owner closes these
- Domain ownership — not verified by the store
- Response to the audit — no response from the store
- Affiliate terms — not published
- Public contact details — not confirmed on the storefront
What would raise this score
- +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
- +8Show a product rating of 4.3+ across 50 or more public reviews3/5 from 1 review on the sampled product page
- +4Serve the homepage in under 400 ms from our probe1212 ms measured
Own this store?
Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (73 → 88). It never changes the audit or lets anyone edit the findings.
Common questions about ORLY
ORLY what’s actually discounted →ORLY return policy in full →ORLY shipping and delivery →return windows across the registry →discounts across the registry →shipping across the registry →stores priced in USD →
- What is ORLY's return policy?
- ORLY accepts returns within 30 days, delivery is stated at up to 7 business days. Read from the store's own policy pages, re-read nightly. Its wording: “Purchases made on our website may be returned up to 30 days after confirmed delivery for a refund in the original form of payment”
- What is ORLY's trust score, and how does it compare?
- 73/100, computed from orlybeauty.com's own public data — not paid or user-submitted reviews. That is higher than 85% of the 955 Beauty & Skincare stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
- How much does ORLY cost?
- Across the 264 products we sampled, ORLY averages $23.9, and its entry price (10th percentile) is $10.00. That is 20% below the $29.99 median for Beauty & Skincare stores in the registry. 36% of that sample is marked down, median 14% off, deepest 35%.
- When was ORLY last checked?
- catalog: 2026-10-30; domain registration: 2026-09-19; traffic rank: 2026-10-29. Daily snapshots on file since 2026-08-02 — 90 of the last 90 days.
What changed at ORLY
Free to reuse under CC BY 4.0 — credit with a link.
StoreProfiles (2026). ORLY: trust score 73/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/orlybeauty. Licensed CC BY 4.0.
Paste on orlybeauty.com — the badge redraws itself after every audit, no script, no tracking.
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