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Is MISMO legit? On record — independent trust score 55/100, computed from public data, not paid reviews. What that rests on ↓

mismo.com.au · Beauty & Skincare · Shopify · catalog read 2026-10-30

MISMO is a beauty & skincare store with 82 products — mostly makeup, skin care and general wellness, averaging AU$57. Per its own published policies, returns run 30 days, shipping is free over AU$90 and delivery is stated at up to 7 business days.

✓ Refund✓ Shipping✓ Privacy✓ Terms

Also listed for a published free-shipping threshold.

Trust score55/100
On record —Moderate

How it's computed

#520 of 955 in Beauty & Skincare · higher than 43%

Score breakdown and niche spread
Beauty & Skincare · 955 scored
Strong 75+61
Solid 65–74204
Moderate 52–64419
Thin <52271
Catalog depth7/25
Images15/15
Descriptions12/12
Pricing data8/8
On record5/5
Claimed0/15
Verified8/20

Ceiling today: 85 until the owner verifies the domain

Trend · 18 snapshots-8
01

Is MISMO legit?

Verdict

Is MISMO legit? On record — independent trust score 55/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 82 distinct products on public record. The catalog carries 82 products, and of the 82 we sampled 100% carry an image and 100% a real description. Its own policy page states a 30-day return window. The score is down 8 points since we started tracking this store. Recomputed 2026-10-30 from mismo.com.au's own public feed and policy pages.

Last checked

+ Strengths

− Weaknesses

    Nothing negative surfaced in the public data we collect.

    Not checked yet: External reviews not yet collected. That is the limit of our coverage, not a finding about the store — what we check.

    Products
    82
    no change 7d
    Low end
    AU$18.75
    10th percentile
    Avg price
    AU$56.93
    On sale
    12%
    of 82 sampled · median 12% off
    Domain age
    unknown
    On sale10 productsmedian 12% off, up to 43% — 12% of the 82 products we sampled
    Homepage load442 msto first byte, 0.5s for the full HTML (1089 KB) — measured by us, from our server, not field data from real visitors
    HTTPS since2017first certificate 2017-09-18 ↗ in the public Certificate Transparency logs, 550 records — not part of the trust score
    02

    What does MISMO sell, and what does it cost?

    Top-scored in Beauty & Skincare

    Stores like MISMO →
    03

    Actions

    Promote this store

    No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.

    No one has verified ownership of this store yet. We keep your email, traffic type and audience size and show them to the owner if they claim the profile. Privacy

    Affiliate program

    MISMO’s site links an affiliate program run on GoAffPro.

    What the store hasn't confirmed yet

    4 of 4 · never counted against the score · how an owner closes these

    • Domain ownership — not verified by the store
    • Response to the audit — no response from the store
    • Affiliate terms — not published
    • Public contact details — not confirmed on the storefront

    What would raise this score

    • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
    • +8Show a product rating of 4.3+ across 50 or more public reviewsno rating found on the sampled product page
    • +4Serve the homepage in under 400 ms from our probe442 ms measured

    Own this store?

    Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (55 → 70). It never changes the audit or lets anyone edit the findings.

    No email, no account. You paste one meta tag on mismo.com.au, we check it, and the profile is yours.

    What is MISMO's return policy?
    MISMO accepts returns within 30 days, outbound shipping is free over AU$90, delivery is stated at up to 7 business days. Read from the store's own policy pages, re-read nightly. Its wording: “within 30 days of receipt for a refund to your original payment method”
    What is MISMO's trust score, and how does it compare?
    55/100, computed from mismo.com.au's own public data — not paid or user-submitted reviews. That is higher than 43% of the 955 Beauty & Skincare stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
    How much does MISMO cost?
    Across the 82 products we sampled, MISMO averages AU$56.93, and its entry price (10th percentile) is AU$18.75. 12% of that sample is marked down, median 12% off, deepest 43%.
    When was MISMO last checked?
    catalog: 2026-10-30. Daily snapshots on file since 2026-10-12 — 19 of the last 90 days.
    04

    What changed at MISMO

    Its trust score went from 63 to 55/100 under the same formula (v0.10), since 2026-10-12.

    Products on record82
    since 2026-10-12 · 19 snapshots · grows daily
    Average priceAU$56.93
    since 2026-10-12 · 19 snapshots · grows daily
    Trust score55/100
    since 2026-10-12 · 18 snapshots · grows dailyrules v0.10 only — scores from an earlier formula aren’t comparable
    Cite this record

    Free to reuse under CC BY 4.0 — credit with a link.

    StoreProfiles (2026). MISMO: trust score 55/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/mismo. Licensed CC BY 4.0.
    The whole registry as data →
    Live trust badgeMISMO trust badge

    Paste on mismo.com.au — the badge redraws itself after every audit, no script, no tracking.

    <a href="https://storeprofiles.com/store/mismo" target="_blank" rel="noopener">
      <img src="https://storeprofiles.com/badge/mismo" alt="MISMO trust score on StoreProfiles" width="200" height="52">
    </a>
    Open dataGET /api/store/mismo

    Full profile, score breakdown and snapshot history — free, CORS-open, cached hourly.