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Half Magic

54/100 · ModerateUnclaimed profile

Is Half Magic legit? On record — independent trust score 54/100, computed from public data, not paid reviews. What that rests on ↓

halfmagicbeauty.com · Beauty & Skincare · Shopify · catalog read 2026-10-30

Open halfmagicbeauty.com →

Half Magic is a beauty & skincare store with 69 products — mostly eyeshadow, cosmetic sets and lip makeup, averaging $26. Per its own published policies, returns are free within 30 days and shipping is free over $49. The domain has been registered since 2021.

EUPHORIA X HALF MAGIC FACE GEMSEUPHORIA X HALF MAGIC WING MAGICIAN STENCILEUPHORIA X HALF MAGIC FLIK ERASEREUPHORIA X HALF MAGIC B*TCH UR MY SOULMATE EXTRA PLUSH LIP GLOSS
From the catalog · 69 products ↓
✓ Refund✓ Privacy✓ TermsInstagram ↗TikTok ↗YouTube ↗

Also listed for a published free-shipping threshold and free return shipping.

Trust score54/100
On record —Moderate

How it's computed

#572 of 955 in Beauty & Skincare · higher than 38%

Score breakdown and niche spread
Beauty & Skincare · 955 scored
Strong 75+61
Solid 65–74204
Moderate 52–64419
Thin <52271
Catalog depth6/25
Images15/15
Descriptions12/12
Pricing data8/8
On record5/5
Claimed0/15
Verified8/20

Ceiling today: 85 until the owner verifies the domain

Trend · 46 snapshots0
01

Is Half Magic legit?

Verdict

Is Half Magic legit? On record — independent trust score 54/100, computed from public data, not paid reviews. Strongest signal: established catalog of 69 distinct products. Main caveat: free shipping only over $49 — about 3 median-priced items in this catalog. The catalog carries 69 products, and of the 69 we sampled 100% carry an image and 100% a real description. Its own policy page states a 30-day return window, returns free. The domain has been registered since 2021 (5 years), not a freshly-made lookalike. Recomputed 2026-10-30 from halfmagicbeauty.com's own public feed and policy pages.

Last checked

+ Strengths

− Weaknesses

  • Free shipping only over $49 — about 3 median-priced items in this catalogSource: store shipping policy ↗
  • 13 of 13 marked-down items quote a "was" price they did not sell at on any of the 30+ days we recorded their priceSource: price history (daily snapshots)
Products
69
no change 7d
Low end
$15.00
10th percentile
Avg price
$25.7
stable vs 30d
On sale
19%
of 69 sampled · median 16% off
Domain age
5y
since 2021

Its $25.7 average price is 14% below the $29.99 median for Beauty & Skincare stores in the registry. Its entry price of $15 sits against a $8.99–$148.00 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Beauty & Skincare.

On sale13 productsmedian 16% off, up to 28% — 19% of the 69 products we sampled
Rated4.7/5from 68 reviews on EUPHORIA X HALF MAGIC FACE GEMS ↗
Homepage load537 msto first byte, 0.6s for the full HTML (1338 KB) — measured by us, from our server, not field data from real visitors
Traffic rank#562,999of the million most-visited domains, per the public Tranco list of 2026-10-29 — not part of the trust score
Domain age5 yearsregistered 2021 — a new brand’s clone or a scam lookalike would be far younger · checked 2026-09-18
Storefront seen since2022first archived 2022-07-05 ↗ — a lower bound, not the opening date; something stood on the domain from 2021-12-05
HTTPS since2022first certificate 2022-02-15 ↗ in the public Certificate Transparency logs, 283 records — not part of the trust score
02

What does Half Magic sell, and what does it cost?

AllEyeshadow 21Cosmetic Sets 13Lip Makeup 5Makeup Tools 5Liquid Eyeshadow 4Eye Makeup 4Makeup Brushes 3Cosmetic & Toiletry Bags 3
Sort:FeaturedPrice ↑Price ↓A–Z
Show all 69 products
Browse these categories across the registry
Eyeshadow →Cosmetic Sets →Lip Makeup →Makeup Tools →

Top-scored in Beauty & Skincare

Stores like Half Magic →
abcflora.com85/100compare
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Thirteen Lune84/100compare
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P. Louise Cosmetics81/100compare
03

Actions

Promote this store

No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.

No one has verified ownership of this store yet. We keep your email, traffic type and audience size and show them to the owner if they claim the profile. Privacy

What the store hasn't confirmed yet

4 of 4 · never counted against the score · how an owner closes these

  • Domain ownership — not verified by the store
  • Response to the audit — no response from the store
  • Affiliate terms — not published
  • Public contact details — not confirmed on the storefront

What would raise this score

  • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
  • +8Put actual terms on both the refund and the shipping policy pageone or both is missing or has no terms on it
  • +4Serve the homepage in under 400 ms from our probe537 ms measured

Own this store?

Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (54 → 69). It never changes the audit or lets anyone edit the findings.

No email, no account. You paste one meta tag on halfmagicbeauty.com, we check it, and the profile is yours.

Q&A

Common questions about Half Magic

Half Magic what’s actually discounted →Half Magic return policy in full →Half Magic shipping and delivery →return windows across the registry →discounts across the registry →shipping across the registry →stores priced in USD →

What is Half Magic's return policy?
Half Magic accepts returns within 30 days and states that it covers return shipping, outbound shipping is free over $49. Read from the store's own policy pages, re-read nightly. Its wording: “within 30 days of when you placed the order”
What is Half Magic's trust score, and how does it compare?
54/100, computed from halfmagicbeauty.com's own public data — not paid or user-submitted reviews. That is higher than 38% of the 955 Beauty & Skincare stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
How much does Half Magic cost?
Across the 69 products we sampled, Half Magic averages $25.7, and its entry price (10th percentile) is $15.00. That is 14% below the $29.99 median for Beauty & Skincare stores in the registry. 19% of that sample is marked down, median 16% off, deepest 28%.
When was Half Magic last checked?
catalog: 2026-10-30; domain registration: 2026-09-18; traffic rank: 2026-10-29. Daily snapshots on file since 2026-08-02 — 90 of the last 90 days.
04

What changed at Half Magic

Products on record69
since 2026-08-02 · 90 snapshots · grows daily
Average price$25.70
since 2026-08-02 · 90 snapshots · grows daily
Trust score54/100
since 2026-09-14 · 46 snapshots · grows dailyrules v0.10 only — scores from an earlier formula aren’t comparable
Cite this record

Free to reuse under CC BY 4.0 — credit with a link.

StoreProfiles (2026). Half Magic: trust score 54/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/halfmagicbeauty. Licensed CC BY 4.0.
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