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Is Fireclay Tile legit? On record — independent trust score 53/100, computed from public data, not paid reviews. What that rests on ↓

fireclaytile.com · Home & Kitchen · Shopify · catalog read 2026-10-30

Fireclay Tile is a home & kitchen store with over 1,000 products, averaging $49. Per its own published policies, returns run 90 days. The domain has been registered since 1998.

Also listed for a return window of 60 days or more and a domain registered 20+ years ago.

Trust score53/100
On record —Moderate

How it's computed

#473 of 639 in Home & Kitchen · higher than 23%

Score breakdown and niche spread
Home & Kitchen · 639 scored
Strong 75+87
Solid 65–74210
Moderate 52–64205
Thin <52137
Catalog depth25/25
Images15/15
Descriptions0/12
Pricing data8/8
On record5/5
Claimed0/15
Verified0/20

Ceiling today: 85 until the owner verifies the domain

Trend · 46 snapshots-11
01

Is Fireclay Tile legit?

Verdict

Is Fireclay Tile legit? On record — independent trust score 53/100, computed from public data, not paid reviews. Strongest signal: deep catalog: at least 1,000 products on the store's public feed (256 sampled here). Main caveat: thin product descriptions: only 2% have meaningful copy. The catalog carries at least 1,000 products, and of the 256 we sampled 100% carry an image and 2% a real description. Its own policy page states a 90-day return window. The domain has been registered since 1998 (27 years), not a freshly-made lookalike. The score is down 11 points since we started tracking this store. Recomputed 2026-10-30 from fireclaytile.com's own public feed and policy pages.

Last checked

+ Strengths

− Weaknesses

  • Thin product descriptions: only 2% have meaningful copySource: product feed ↗
Products
1,000+
no change 7d
Low end
$10.00
10th percentile
Avg price
$48.81
-79% vs 30d
On sale
0%
of 250 sampled · median 51% off
Domain age
27y
since 1998

Its $48.81 average price is 39% below the $79.99 median for Home & Kitchen stores in the registry. Its entry price of $10 sits against a $9.99–$1397.00 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Home & Kitchen.

On sale1 productmedian 51% off — 0% of the 250 products we sampled
Homepage load299 msto first byte, 0.3s for the full HTML (621 KB) — measured by us, from our server, not field data from real visitors
Traffic rank#231,631of the million most-visited domains, per the public Tranco list of 2026-10-29 — not part of the trust score
Domain age27 yearsregistered 1998 — a new brand’s clone or a scam lookalike would be far younger · checked 2026-10-04
HTTPS since2012first certificate 2012-07-05 ↗ in the public Certificate Transparency logs, 604 records — not part of the trust score
02

What does Fireclay Tile sell, and what does it cost?

Top-scored in Home & Kitchen

03

Actions

Promote this store

No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.

No one has verified ownership of this store yet. We keep your email, traffic type and audience size and show them to the owner if they claim the profile. Privacy

What the store hasn't confirmed yet

3 of 4 · never counted against the score · how an owner closes these

  • Domain ownership — not verified by the store
  • Response to the audit — no response from the store
  • Affiliate terms — not published
  • Public contact details — confirmed

What would raise this score

  • +16Write descriptions longer than 40 characters for every productdescribed: 2%
  • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed

Own this store?

Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (53 → 68). It never changes the audit or lets anyone edit the findings.

No email, no account. You paste one meta tag on fireclaytile.com, we check it, and the profile is yours.

What is Fireclay Tile's return policy?
Fireclay Tile accepts returns within 90 days. Read from the store's own policy pages, re-read nightly. Its wording: “within 90 days”
What is Fireclay Tile's trust score, and how does it compare?
53/100, computed from fireclaytile.com's own public data — not paid or user-submitted reviews. That is higher than 23% of the 639 Home & Kitchen stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
How much does Fireclay Tile cost?
Across the 256 products we sampled, Fireclay Tile averages $48.81, and its entry price (10th percentile) is $10.00. That is 39% below the $79.99 median for Home & Kitchen stores in the registry. 0% of that sample is marked down, median 51% off, deepest 51%.
When was Fireclay Tile last checked?
catalog: 2026-10-30; domain registration: 2026-10-04; traffic rank: 2026-10-29. Daily snapshots on file since 2026-08-02 — 90 of the last 90 days.
04

What changed at Fireclay Tile

The average price moved from $420.48 to $47.90 between 2026-09-14 and 2026-10-30, 89% lower. Its trust score went from 64 to 53/100 under the same formula (v0.10), since 2026-09-14.

Products on record256
since 2026-08-02 · 90 snapshots · grows daily
Average price$47.90
since 2026-08-02 · 90 snapshots · grows daily
Trust score53/100
since 2026-09-14 · 46 snapshots · grows dailyrules v0.10 only — scores from an earlier formula aren’t comparable
Cite this record

Free to reuse under CC BY 4.0 — credit with a link.

StoreProfiles (2026). Fireclay Tile: trust score 53/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/fireclaytile. Licensed CC BY 4.0.
The whole registry as data →
Live trust badgeFireclay Tile trust badge

Paste on fireclaytile.com — the badge redraws itself after every audit, no script, no tracking.

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  <img src="https://storeprofiles.com/badge/fireclaytile" alt="Fireclay Tile trust score on StoreProfiles" width="200" height="52">
</a>
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