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Is EL The Cook legit? On record — independent trust score 51/100, computed from public data, not paid reviews. What that rests on ↓

elthecook.co.in · Home & Kitchen · Shopify · catalog read 2026-10-30

EL The Cook is a home & kitchen store with 86 products — mostly seasonings & spices and condiments & sauces, averaging 414 INR. The domain has been registered since 2021. 38% of the products we sampled are marked down, typically by 23%.

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Trust score51/100
On record —Thin

How it's computed

#505 of 639 in Home & Kitchen · higher than 19%

Score breakdown and niche spread
Home & Kitchen · 639 scored
Strong 75+87
Solid 65–74210
Moderate 52–64205
Thin <52137
Catalog depth7/25
Images15/15
Descriptions12/12
Pricing data8/8
On record5/5
Claimed0/15
Verified4/20

Ceiling today: 85 until the owner verifies the domain

Trend · 46 snapshots+4
01

Is EL The Cook legit?

Verdict

Is EL The Cook legit? On record — independent trust score 51/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 86 distinct products on public record. Main caveat: no public shipping policy found. The catalog carries 86 products, and of the 86 we sampled 100% carry an image and 100% a real description. The domain has been registered since 2021 (5 years), not a freshly-made lookalike. The score is up 4 points since we started tracking this store. Recomputed 2026-10-30 from elthecook.co.in's own public feed and policy pages.

Last checked

+ Strengths

− Weaknesses

  • No public shipping policy foundSource: store shipping policy ↗
  • 33 of 33 marked-down items quote a "was" price they did not sell at on any of the 30+ days we recorded their priceSource: price history (daily snapshots)
Products
86
no change 7d
Low end
229.00 INR
10th percentile
Avg price
413.73 INR
stable vs 30d
On sale
38%
of 86 sampled · median 23% off
Domain age
5y
since 2021
On sale33 productsmedian 23% off, up to 41% — 38% of the 86 products we sampled
Homepage load350 msto first byte, 0.4s for the full HTML (256 KB) — measured by us, from our server, not field data from real visitors
Domain age5 yearsregistered 2021 — a new brand’s clone or a scam lookalike would be far younger · checked 2026-10-10
HTTPS since2021first certificate 2021-03-07 ↗ in the public Certificate Transparency logs, 188 records — not part of the trust score
02

What does EL The Cook sell, and what does it cost?

Top-scored in Home & Kitchen

Stores like EL The Cook →
03

Actions

Promote this store

No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.

No one has verified ownership of this store yet. We keep your email, traffic type and audience size and show them to the owner if they claim the profile. Privacy

What the store hasn't confirmed yet

4 of 4 · never counted against the score · how an owner closes these

  • Domain ownership — not verified by the store
  • Response to the audit — no response from the store
  • Affiliate terms — not published
  • Public contact details — not confirmed on the storefront

What would raise this score

  • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
  • +8Put actual terms on both the refund and the shipping policy pageone or both is missing or has no terms on it
  • +8Show a product rating of 4.3+ across 50 or more public reviewsno rating found on the sampled product page

Own this store?

Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (51 → 66). It never changes the audit or lets anyone edit the findings.

No email, no account. You paste one meta tag on elthecook.co.in, we check it, and the profile is yours.

What is EL The Cook's trust score, and how does it compare?
51/100, computed from elthecook.co.in's own public data — not paid or user-submitted reviews. That is higher than 19% of the 639 Home & Kitchen stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
How much does EL The Cook cost?
Across the 86 products we sampled, EL The Cook averages 413.73 INR, and its entry price (10th percentile) is 229.00 INR. 38% of that sample is marked down, median 23% off, deepest 41%.
When was EL The Cook last checked?
catalog: 2026-10-30; domain registration: 2026-10-10. Daily snapshots on file since 2026-08-02 — 90 of the last 90 days.
04

What changed at EL The Cook

Its trust score went from 47 to 51/100 under the same formula (v0.10), since 2026-09-14.

Products on record86
since 2026-08-02 · 90 snapshots · grows daily
Average price413.73 INR
since 2026-08-02 · 90 snapshots · grows daily
Trust score51/100
since 2026-09-14 · 46 snapshots · grows dailyrules v0.10 only — scores from an earlier formula aren’t comparable
Cite this record

Free to reuse under CC BY 4.0 — credit with a link.

StoreProfiles (2026). EL The Cook: trust score 51/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/elthecook. Licensed CC BY 4.0.
The whole registry as data →
Live trust badgeEL The Cook trust badge

Paste on elthecook.co.in — the badge redraws itself after every audit, no script, no tracking.

<a href="https://storeprofiles.com/store/elthecook" target="_blank" rel="noopener">
  <img src="https://storeprofiles.com/badge/elthecook" alt="EL The Cook trust score on StoreProfiles" width="200" height="52">
</a>
Open dataGET /api/store/elthecook

Full profile, score breakdown and snapshot history — free, CORS-open, cached hourly.