elfcosmetics.com · Beauty & Skincare · Shopify · catalog read 2026-09-15
e.l.f. Cosmetics is a beauty & skincare store with 1,210 products — mostly finishing & setting powder, lip gloss & stain and bronzer, averaging $9. The domain has been registered since 2004.
Also listed for a domain registered 20+ years ago.
#108 of 810 in Beauty & Skincare · higher than 85%
Score breakdown and niche spread
Ceiling today: 85 until the owner verifies the domain
Is e.l.f. Cosmetics legit?
Is e.l.f. Cosmetics legit? On record — independent trust score 72/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 1,210 products on the store's public feed (262 sampled here). The catalog carries 1,210 products, and of the 262 we sampled 100% carry an image and 96% a real description. The domain has been registered since 2004 (22 years), not a freshly-made lookalike. Recomputed 2026-09-15 from elfcosmetics.com's own public feed and policy pages.
+ Strengths
- Deep catalog: 1,210 products on the store's public feed (262 sampled here)Source: product feed ↗
- Accessible entry price: from $3 (average $9.50)Source: product feed ↗
- Active on 6 social platformsSource: store homepage ↗
- A sampled product is publicly rated 4.7/5 across 7,283 reviewsSource: store product page ↗
- Not on the spam, phishing or malware blocklists we check (Spamhaus DBL, SURBL)Source: security blocklist ↗
− Weaknesses
Nothing negative surfaced in the public data we collect.
Its $9.4 average price is 66% below the $28.00 median for Beauty & Skincare stores in the registry. Its entry price of $6 sits against a $8.00–$169.49 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Beauty & Skincare.
What does e.l.f. Cosmetics sell, and what does it cost?
Camo Liquid Blush$8.00
Sheer You Glow Lip & Cheek Duo$14.00
Build your Dill-icious Lip Duo$11.00
Dill-uxe Bundle$24.00
Briny Blender Makeup Sponge$7.00
Glow Reviver Melting Lip Balm - Spicy Lil Dill$9.00
Glow Reviver Melting Lip Balm - e.l.f. Von Dill$9.00
Glow Reviver Melting Lip Balm - The Real Dill$9.00
Slant Tweezer$4.00
Glow Talk Tinted Lip Serum$10.00
Camo Slide Hydrating Blush Serum$10.00
Drop N’ Dunk Bronzing Drops + Slam Dunk Hydrating Moisturizer$18.00Camo Slide Hydrating Blush Serum - Berry Well$10.00
Drop N’ Dunk Bronzing Drops + Slam Dunk Hydrating Moisturizer - Pure Gold$18.00
Drop N’ Dunk Bronzing Drops + Slam Dunk Hydrating Moisturizer - Copper Gold$18.00
Camo Slide Hydrating Blush Serum - Dusty Rose$10.00
Camo Slide Hydrating Blush Serum - Pinky Promise$10.00Glow Talk Tinted Lip Serum - Berry Well$10.00
Glow Talk Tinted Lip Serum - Pinky Promise$10.00
Glow Talk Tinted Lip Serum - Dusty Rose$10.00Drop N’ Dunk Bronzing Drops + Slam Dunk Hydrating Moisturizer - Fair Gold$18.00
Suntouchable Invisi-Stick SPF 50 Glitz$15.00
Beauty Squad Birthday Gift$0.01
So Blurreal Lip & Cheek Whip$8.00Top-scored in Beauty & Skincare
Stores like e.l.f. Cosmetics →
Actions
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No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.
What the store hasn't confirmed yet
4 of 4 · never counted against the score · how an owner closes these
- Domain ownership — not verified by the store
- Response to the audit — no response from the store
- Affiliate terms — not published
- Public contact details — not confirmed on the storefront
What would raise this score
- +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
- +8Put actual terms on both the refund and the shipping policy pageone or both is missing or has no terms on it
- +4Serve the homepage in under 400 ms from our probe650 ms measured
- +1Write descriptions longer than 40 characters for every productdescribed: 96%
Own this store?
Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (72 → 87). It never changes the audit or lets anyone edit the findings.
Common questions about e.l.f. Cosmetics
e.l.f. Cosmetics what’s actually discounted →discounts across the registry →stores priced in USD →
- What is e.l.f. Cosmetics's trust score, and how does it compare?
- 72/100, computed from elfcosmetics.com's own public data — not paid or user-submitted reviews. That is higher than 85% of the 810 Beauty & Skincare stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
- How much does e.l.f. Cosmetics cost?
- Across the 262 products we sampled, e.l.f. Cosmetics averages $9.4, and its entry price (10th percentile) is $6.00. That is 66% below the $28 median for Beauty & Skincare stores in the registry. 2% of that sample is marked down, median 14% off, deepest 23%.
- When was e.l.f. Cosmetics last checked?
- catalog: 2026-09-15; domain registration: 2026-09-02; traffic rank: 2026-09-13. Daily snapshots on file since 2026-08-30 — 17 of the last 90 days.
What changed at e.l.f. Cosmetics
Free to reuse under CC BY 4.0 — credit with a link.
StoreProfiles (2026). e.l.f. Cosmetics: trust score 72/100 (rules v0.10). Retrieved 2026-09-15 from https://storeprofiles.com/store/elfcosmetics. Licensed CC BY 4.0.
Paste on elfcosmetics.com — the badge redraws itself after every audit, no script, no tracking.
<a href="https://storeprofiles.com/store/elfcosmetics" target="_blank" rel="noopener"> <img src="https://storeprofiles.com/badge/elfcosmetics" alt="e.l.f. Cosmetics trust score on StoreProfiles" width="200" height="52"> </a>
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