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e.l.f. Cosmetics

73/100 · SolidUnclaimed profile

Is e.l.f. Cosmetics legit? On record — independent trust score 73/100, computed from public data, not paid reviews. What that rests on ↓

elfcosmetics.com · Beauty & Skincare · Shopify · catalog read 2026-10-30

Open elfcosmetics.com →

e.l.f. Cosmetics is a beauty & skincare store with 1,228 products — mostly lip gloss & stain, finishing & setting powder and bronzer, averaging $10. The domain has been registered since 2004.

Camo Liquid BlushSheer You Glow Lip & Cheek DuoBuild your Dill-icious Lip DuoDill-uxe Bundle
From the catalog · 1,228 products ↓
Instagram ↗TikTok ↗YouTube ↗Facebook ↗

Also listed for a domain registered 20+ years ago.

Trust score73/100
On record —Solid

How it's computed

#132 of 955 in Beauty & Skincare · higher than 85%

Score breakdown and niche spread
Beauty & Skincare · 955 scored
Strong 75+61
Solid 65–74204
Moderate 52–64419
Thin <52271
Catalog depth25/25
Images15/15
Descriptions12/12
Pricing data8/8
On record5/5
Claimed0/15
Verified8/20

Ceiling today: 85 until the owner verifies the domain

Trend · 46 snapshots+1
01

Is e.l.f. Cosmetics legit?

Verdict

Is e.l.f. Cosmetics legit? On record — independent trust score 73/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 1,228 products on the store's public feed (253 sampled here). The catalog carries 1,228 products, and of the 253 we sampled 100% carry an image and 96% a real description. The domain has been registered since 2004 (22 years), not a freshly-made lookalike. The score is up 1 points since we started tracking this store. Recomputed 2026-10-30 from elfcosmetics.com's own public feed and policy pages.

Last checked

+ Strengths

− Weaknesses

    Nothing negative surfaced in the public data we collect.

    Products
    1,228
    -4 in 7d
    Low end
    $5.00
    10th percentile
    Avg price
    $9.6
    +5% vs 30d
    On sale
    2%
    of 250 sampled · median 13% off
    Domain age
    22y
    since 2004

    Its $9.6 average price is 68% below the $29.99 median for Beauty & Skincare stores in the registry. Its entry price of $5 sits against a $8.99–$148.00 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Beauty & Skincare.

    On sale4 productsmedian 13% off, up to 24% — 2% of the 250 products we sampled
    Rated4.7/5from 7,290 reviews on Camo Liquid Blush ↗
    Homepage load1484 msto first byte, 1.5s for the full HTML (816 KB) — measured by us, from our server, not field data from real visitors
    Traffic rank#45,044of the million most-visited domains, per the public Tranco list of 2026-10-29 — not part of the trust score
    Domain age22 yearsregistered 2004 — a new brand’s clone or a scam lookalike would be far younger · checked 2026-10-02
    HTTPS since2015first certificate 2015-10-20 ↗ in the public Certificate Transparency logs, 856 records — not part of the trust score
    02

    What does e.l.f. Cosmetics sell, and what does it cost?

    AllLip Gloss & Stain 31Finishing & Setting Powder 24Bronzer 23Lip Balm & Care 23Eyeshadow 19Hair Care 17Blush 13Concealer 9
    Sort:FeaturedPrice ↑Price ↓A–Z
    Show all 250 products
    Browse these categories across the registry
    Bronzer →Eyeshadow →Hair Care →Blush →

    Top-scored in Beauty & Skincare

    Stores like e.l.f. Cosmetics →
    abcflora.com85/100compare
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    Lash Jungle81/100compare
    P. Louise Cosmetics81/100compare
    03

    Actions

    Promote this store

    No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.

    No one has verified ownership of this store yet. We keep your email, traffic type and audience size and show them to the owner if they claim the profile. Privacy

    What the store hasn't confirmed yet

    4 of 4 · never counted against the score · how an owner closes these

    • Domain ownership — not verified by the store
    • Response to the audit — no response from the store
    • Affiliate terms — not published
    • Public contact details — not confirmed on the storefront

    What would raise this score

    • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
    • +8Put actual terms on both the refund and the shipping policy pageone or both is missing or has no terms on it
    • +4Serve the homepage in under 400 ms from our probe1484 ms measured

    Own this store?

    Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (73 → 88). It never changes the audit or lets anyone edit the findings.

    No email, no account. You paste one meta tag on elfcosmetics.com, we check it, and the profile is yours.

    Q&A

    Common questions about e.l.f. Cosmetics

    e.l.f. Cosmetics what’s actually discounted →discounts across the registry →stores priced in USD →

    What is e.l.f. Cosmetics's trust score, and how does it compare?
    73/100, computed from elfcosmetics.com's own public data — not paid or user-submitted reviews. That is higher than 85% of the 955 Beauty & Skincare stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
    How much does e.l.f. Cosmetics cost?
    Across the 253 products we sampled, e.l.f. Cosmetics averages $9.6, and its entry price (10th percentile) is $5.00. That is 68% below the $29.99 median for Beauty & Skincare stores in the registry. 2% of that sample is marked down, median 13% off, deepest 24%.
    When was e.l.f. Cosmetics last checked?
    catalog: 2026-10-30; domain registration: 2026-10-02; traffic rank: 2026-10-29. Daily snapshots on file since 2026-08-30 — 62 of the last 90 days.
    04

    What changed at e.l.f. Cosmetics

    Its trust score went from 72 to 73/100 under the same formula (v0.10), since 2026-09-14.

    Products on record253
    since 2026-08-30 · 62 snapshots · grows daily
    Average price$9.67
    since 2026-08-30 · 62 snapshots · grows daily
    Trust score73/100
    since 2026-09-14 · 46 snapshots · grows dailyrules v0.10 only — scores from an earlier formula aren’t comparable
    Cite this record

    Free to reuse under CC BY 4.0 — credit with a link.

    StoreProfiles (2026). e.l.f. Cosmetics: trust score 73/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/elfcosmetics. Licensed CC BY 4.0.
    The whole registry as data →
    Live trust badgee.l.f. Cosmetics trust badge

    Paste on elfcosmetics.com — the badge redraws itself after every audit, no script, no tracking.

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