Stores like e.l.f. Cosmetics
12 independently audited Beauty & Skincare stores that share at least 30% of product categories with e.l.f. Cosmetics, ranked by similarity in trust score, pricing and catalog — computed from public data, not by who pays.
The closest audited alternatives to e.l.f. Cosmetics are Juvia's Place (72/100), Lethal Cosmetics (70/100) and Camera Ready Cosmetics (73/100) — Beauty & Skincare stores ranked by similarity in trust, catalog and price, not by who pays.
The store
elfcosmetics.com · BTY-4734 · Beauty & Skincare
Closest alternatives
| Store | Trust | Products | Entry | Catalog overlap | Why similar | ||
|---|---|---|---|---|---|---|---|
| 01 | Juvia's Placejuviasplace.com | 72/100 | 188 | $6.50 | 63% | broad 188-product range, similar low-end pricing ($6.50), overlapping product mix | Compare → |
| 02 | Lethal Cosmeticslethalcosmetics.com | 70/100 | 302 | €6.50 | 67% | broad 302-product range, similar trust (70 vs 72), similar low-end pricing (€6.50), overlapping product mix | Compare → |
| 03 | Camera Ready Cosmeticscamerareadycosmetics.com | 73/100 | 2,000+ | $11 | 76% | huge 2,000+-product range, similar trust (73 vs 72), pricier low end ($11 vs $6), overlapping product mix | Compare → |
| 04 | Eternal Cosmetics Nail Polisheternal-cosmetics.com | 71/100 | 128 | $5.99 | 50% | broad 128-product range, similar trust (71 vs 72), similar low-end pricing ($5.99), overlapping product mix | Compare → |
| 05 | Moona.Storemoona.store | 73/100 | 870 | NZ$7.79 | 40% | deep 870-product range, similar trust (73 vs 72), pricier low end (NZ$7.79 vs $6) | Compare → |
| 06 | A’GALORE & CO.agaloreco.com | 76/100 | 531 | $7.80 | 50% | deep 531-product range, similar trust (76 vs 72), pricier low end ($7.80 vs $6), overlapping product mix | Compare → |
| 07 | Glo Skin Beautygloskinbeauty.com | 74/100 | 543 | $6.65 | 31% | deep 543-product range, similar trust (74 vs 72), similar low-end pricing ($6.65) | Compare → |
| 08 | sukoshi.comsukoshi.com | 73/100 | 1,999 | CA$7.10 | 45% | huge 1,999-product range, similar trust (73 vs 72), pricier low end (CA$7.10 vs $6) | Compare → |
| 09 | Kokie Cosmeticskokiecosmetics.com | 69/100 | 378 | $6 | 47% | broad 378-product range, similar trust (69 vs 72), similar low-end pricing ($6) | Compare → |
| 10 | OFRA Cosmeticsofracosmetics.com | 73/100 | 993 | $13 | 52% | deep 993-product range, similar trust (73 vs 72), pricier low end ($13 vs $6), overlapping product mix | Compare → |
| 11 | Apotheca Beautyapothecabeauty.com | 73/100 | 800 | 9.50 KWD | 41% | deep 800-product range, similar trust (73 vs 72), pricier low end (9.50 KWD vs $6) | Compare → |
| 12 | Natural Beauty Groupnaturalbeautygroup.com | 73/100 | 717 | $14.10 | 53% | deep 717-product range, similar trust (73 vs 72), pricier low end ($14.10 vs $6), overlapping product mix | Compare → |
Column definitions: dataset card. Source: public product feeds, 2026-09-15.
Straight answers
- What are the best alternatives to e.l.f. Cosmetics?
- The closest audited alternatives to e.l.f. Cosmetics are Juvia's Place (72/100), Lethal Cosmetics (70/100) and Camera Ready Cosmetics (73/100) — Beauty & Skincare stores ranked by similarity in trust, catalog and price, not by who pays. The closest match, Juvia's Place, shares 63% of its product categories with e.l.f. Cosmetics; across the top three the overlap runs 63%, 67%, 76%. Similarity blends that overlap with trust score, low-end price and catalog size. Nothing here is a paid placement.
- Is e.l.f. Cosmetics better than the alternatives listed here?
- e.l.f. Cosmetics scores 72/100 on the independent trust score. The closest alternatives score 72, 70, 73. The score measures what a store publishes — catalogue depth, image and description coverage, honest pricing, published policies — and says nothing about customer service, which we deliberately do not collect.
- How are these beauty & skincare alternatives chosen?
- The 12 shown are the closest of all 809 other beauty & skincare stores on record, and each shares at least 30% of product categories with e.l.f. Cosmetics; they are ranked by similarity rather than by payout or popularity. The inputs are each store's own public product feed, and the list is recomputed every 24 hours.
How these are picked
Only Beauty & Skincare stores that share at least 30% of product categories with e.l.f. Cosmetics, counted against the smaller of the two catalogs, qualify. They are ranked by trust score (35%), catalog overlap (30%), low-end price (20%) and catalog size (15%). Each factor is defined on how we score. No store can buy a place on this list.
Computed by StoreProfiles under rules v0.10, from the store’s own public data and recomputed nightly. No page here is hand-edited and no store can pay to change one. How the score is computed · Who pays for this