Is Chupi legit? On record — independent trust score 72/100, computed from public data, not paid reviews. What that rests on ↓
chupi.com · Fashion & Apparel · Shopify · catalog read 2026-10-30
Chupi is a fashion & apparel store with 285 products — mostly engagement ring, fine jewellery ring and necklace, averaging €2229. Per its own published policies, returns run 30 days. The domain has been registered since 2003.
Also listed for a domain registered 20+ years ago.
#621 of 1,685 in Fashion & Apparel · higher than 62%
Score breakdown and niche spread
Ceiling today: 85 until the owner verifies the domain
Is Chupi legit?
Is Chupi legit? On record — independent trust score 72/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 285 products on the store's public feed (251 sampled here). Main caveat: premium pricing vs the niche median €152.84 — average here is €2227.76. The catalog carries 285 products, and of the 251 we sampled 99% carry an image and 99% a real description. Its own policy page states a 30-day return window. The domain has been registered since 2003 (23 years), not a freshly-made lookalike. The score is up 1 points since we started tracking this store. Recomputed 2026-10-30 from chupi.com's own public feed and policy pages.
+ Strengths
- Deep catalog: 285 products on the store's public feed (251 sampled here)Source: product feed ↗
- Prices span €50–€6989Source: product feed ↗
- 30-day return windowSource: store policies page ↗
- Active on 6 social platformsSource: store homepage ↗
- Public contact details (phone, address)Source: store homepage ↗
− Weaknesses
- Premium pricing vs the niche median €152.84 — average here is €2227.76Source: product feed ↗
What does Chupi sell, and what does it cost?
Moonlight - 1.5ct Green Lab Grown Diamond Engagement Ring 14k White Gold€3489.00
Moonlight - 1.5ct Green Lab Grown Diamond Engagement Ring 14k Gold€3489.00
Starlight - Green Lab Grown Diamond Engagement Ring 14k White Gold€3489.00
Starlight - Green Lab Grown Diamond Engagement Ring 14k Gold€3489.00
Hero - 2ct Radiant Lab Grown Yellow Diamond Engagement Ring 14k White Gold€4989.00
Hero - 2ct Radiant Lab Grown Yellow Diamond Engagement Ring 14k Gold€4989.00
Starlight - 2ct Oval Lab Grown Yellow Diamond Engagement Ring 14k White Gold€5989.00
Starlight - 2ct Oval Lab Grown Yellow Diamond Engagement Ring 14k Gold€5989.00
Moonlight - 1ct Oval Lab Grown Yellow Diamond Engagement Ring 14k White Gold€3289.00
Moonlight - 1ct Oval Lab Grown Yellow Diamond Engagement Ring 14k Gold€3289.00
Wave of Love - East West Diamond Engagement Ring€2989.00
Wave of Love - East West Diamond Engagement Ring in 14k White Gold€2989.00
Daydreamer Ring - Marquise Pink Lab Grown Diamond Ring 14k White Gold€1859.00
Daydreamer Ring - Marquise Pink Lab Grown Diamond Ring 14k Gold€1689.00
Yours & Mine - Bezel Set Heart Gallery Oval Diamond Engagement Ring€3489.00
Yours & Mine - Bezel Set Heart Gallery Oval Diamond Engagement Ring in 14k White Gold€3489.00
Love Letters - Bezel-Set Lab-Grown Diamond Engagement Ring€3489.00
Love Letters - Bezel-Set Lab-Grown Diamond Engagement Ring in 14k White Gold€3489.00
Eternal 0.7ct Lab-Grown Marquise Diamond Engagement Ring - 14k White Gold Polished Band€2489.00
You, Me & Magic - Round Cut Three Stone Engagement Ring 14k White Gold€1989.00
You, Me & Magic - Round Cut Three Stone Engagement Ring 14k Gold€1989.00
Starlight - Oval Diamond Engagement Ring 14k Gold€3489.00
Wave of Love - Gold Wave Ring€1489.00
Wave of Love - White Gold Wave Ring€1639.00Top-scored in Fashion & Apparel
Stores like Chupi →
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No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.
What the store hasn't confirmed yet
3 of 4 · never counted against the score · how an owner closes these
- Domain ownership — not verified by the store
- Response to the audit — no response from the store
- Affiliate terms — not published
- Public contact details — confirmed
What would raise this score
- +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
- +8Put actual terms on both the refund and the shipping policy pageone or both is missing or has no terms on it
- +4Serve the homepage in under 400 ms from our probe429 ms measured
Own this store?
Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (72 → 87). It never changes the audit or lets anyone edit the findings.
Common questions about Chupi
Chupi return policy in full →return windows across the registry →stores priced in EUR →
- What is Chupi's return policy?
- Chupi accepts returns within 30 days, a 25% restocking fee applies. Read from the store's own policy pages, re-read nightly. Its wording: “30 day returns policy”
- What is Chupi's trust score, and how does it compare?
- 72/100, computed from chupi.com's own public data — not paid or user-submitted reviews. That is higher than 62% of the 1685 Fashion & Apparel stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
- How much does Chupi cost?
- Across the 251 products we sampled, Chupi averages €2229.23, and its entry price (10th percentile) is €598.00.
- When was Chupi last checked?
- catalog: 2026-10-30; domain registration: 2026-10-09. Daily snapshots on file since 2026-10-09 — 22 of the last 90 days.
What changed at Chupi
The catalog went from 275 to 285 products between 2026-10-09 and 2026-10-30 — up 10. The average price moved from €2167.03 to €2227.76 between 2026-10-09 and 2026-10-30, 3% higher. Its trust score went from 71 to 72/100 under the same formula (v0.10), since 2026-10-09.
Free to reuse under CC BY 4.0 — credit with a link.
StoreProfiles (2026). Chupi: trust score 72/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/chupi. Licensed CC BY 4.0.
Paste on chupi.com — the badge redraws itself after every audit, no script, no tracking.
<a href="https://storeprofiles.com/store/chupi" target="_blank" rel="noopener"> <img src="https://storeprofiles.com/badge/chupi" alt="Chupi trust score on StoreProfiles" width="200" height="52"> </a>
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