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backstorynyc.com · Fashion & Apparel · Shopify · catalog read 2026-09-15

BackStory is a fashion & apparel store with 24 products — mostly bra accessory, bra accesssory and bra, averaging $31. Per its own published policies, returns run 30 days. The domain has been registered since 2018.

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Trust score46/100
On record —Thin

How it's computed

#1,096 of 1,154 in Fashion & Apparel · higher than 4%

Score breakdown and niche spread
Fashion & Apparel · 1154 scored
Strong 75+159
Solid 65–74520
Moderate 52–64330
Thin <52145
Catalog depth2/25
Images15/15
Descriptions12/12
Pricing data8/8
On record5/5
Claimed0/15
Verified4/20

Ceiling today: 85 until the owner verifies the domain

01

Is BackStory legit?

Verdict

Is BackStory legit? On record — independent trust score 46/100, computed from public data, not paid reviews. Strongest signal: accessible entry price: from $12 (average $31.38). Main caveat: narrow catalog: only 23 distinct products listed. The catalog carries 24 products, and of the 24 we sampled 100% carry an image and 100% a real description. Its own policy page states a 30-day return window. The domain has been registered since 2018 (8 years), not a freshly-made lookalike. Recomputed 2026-09-15 from backstorynyc.com's own public feed and policy pages.

Last checked

+ Strengths

  • Accessible entry price: from $12 (average $31.38)Source: product feed
  • Prices span $12–$59Source: product feed
  • Active on 3 social platformsSource: store homepage
  • 30-day return windowOur products can be returned within 30 days from the original purchase date of the productSource: store policies page
  • Fast storefront (TTFB 278 ms from our probe)Source: our probe

Weaknesses

Products
24
no change 7d
Low end
$15.00
10th percentile
Avg price
$31.38
On sale
none
Domain age
8y
since 2018

Its $31.38 average price is 52% below the $66.00 median for Fashion & Apparel stores in the registry. Its entry price of $15 sits against a $17.00–$439.00 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Fashion & Apparel.

Homepage load278 msto first byte, 0.3s for the full HTML (205 KB) — measured by us, from our server, not field data from real visitors
Domain age8 yearsregistered 2018 — a new brand’s clone or a scam lookalike would be far younger · checked 2026-09-01
02

What does BackStory sell, and what does it cost?

Top-scored in Fashion & Apparel

Stores like BackStory
03

Actions

Promote this store

No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.

No one has verified ownership of this store yet. We keep your email, traffic type and audience size and show them to the owner if they claim the profile. Privacy

What the store hasn't confirmed yet

4 of 4 · never counted against the score · how an owner closes these

  • Domain ownershipnot verified by the store
  • Response to the auditno response from the store
  • Affiliate termsnot published
  • Public contact detailsnot confirmed on the storefront

What would raise this score

  • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
  • +8Put actual terms on both the refund and the shipping policy pageone or both is missing or has no terms on it
  • +8Show a product rating of 4.3+ across 50 or more public reviewsno rating found on the sampled product page

Own this store?

Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (4661). It never changes the audit or lets anyone edit the findings.

No email, no account. You paste one meta tag on backstorynyc.com, we check it, and the profile is yours.

What is BackStory's return policy?
BackStory accepts returns within 30 days. Read from the store's own policy pages, re-read nightly. Its wording: “Our products can be returned within 30 days from the original purchase date of the product”
What is BackStory's trust score, and how does it compare?
46/100, computed from backstorynyc.com's own public data — not paid or user-submitted reviews. That is higher than 4% of the 1154 Fashion & Apparel stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
How much does BackStory cost?
Across the 24 products we sampled, BackStory averages $31.38, and its entry price (10th percentile) is $15.00. That is 52% below the $66 median for Fashion & Apparel stores in the registry.
When was BackStory last checked?
catalog: 2026-09-15; domain registration: 2026-09-01. Daily snapshots on file since 2026-08-28 — 19 of the last 90 days.
04

What changed at BackStory

Products on record24
since 2026-08-28 · 19 snapshots · grows daily
Average price$31.38
since 2026-08-28 · 19 snapshots · grows daily
Trust score46/100
since 2026-09-14 · 2 snapshots · grows dailyrules v0.10 only — scores from an earlier formula aren’t comparable
Cite this record

Free to reuse under CC BY 4.0 — credit with a link.

StoreProfiles (2026). BackStory: trust score 46/100 (rules v0.10). Retrieved 2026-09-15 from https://storeprofiles.com/store/backstorynyc. Licensed CC BY 4.0.
The whole registry as data →
Live trust badgeBackStory trust badge

Paste on backstorynyc.com — the badge redraws itself after every audit, no script, no tracking.

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