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Is Thoughtfully legit? On record — independent trust score 66/100, computed from public data, not paid reviews. What that rests on ↓

thoughtfully.com · Food & Drink · Shopify · catalog read 2026-10-30

Thoughtfully is a food & drink store with 265 products — mostly hot chocolate, tea & infusions and food, averaging $31. The domain has been registered since 2002.

✓ Refund✓ Privacy✓ TermsInstagram ↗TikTok ↗Facebook ↗

Also listed for a domain registered 20+ years ago.

Trust score66/100
On record —Solid

How it's computed

#80 of 410 in Food & Drink · higher than 79%

Score breakdown and niche spread
Food & Drink · 410 scored
Strong 75+31
Solid 65–7466
Moderate 52–64148
Thin <52165
Catalog depth22/25
Images15/15
Descriptions12/12
Pricing data8/8
On record5/5
Claimed0/15
Verified4/20

Ceiling today: 85 until the owner verifies the domain

Trend · 46 snapshots+1
01

Is Thoughtfully legit?

Verdict

Is Thoughtfully legit? On record — independent trust score 66/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 265 products on the store's public feed (255 sampled here). The catalog carries 265 products, and of the 255 we sampled 99% carry an image and 99% a real description. The domain has been registered since 2002 (24 years), not a freshly-made lookalike. The score is up 1 points since we started tracking this store. Recomputed 2026-10-30 from thoughtfully.com's own public feed and policy pages.

Last checked

+ Strengths

− Weaknesses

    Nothing negative surfaced in the public data we collect.

    Not checked yet: External reviews not yet collected. That is the limit of our coverage, not a finding about the store — what we check.

    Products
    265
    no change 7d
    Low end
    $19.99
    10th percentile
    Avg price
    $31.29
    -3% vs 30d
    On sale
    0%
    of 250 sampled · median 14% off
    Domain age
    24y
    since 2002

    Its $31.29 average price is 42% above the $21.99 median for Food & Drink stores in the registry. Its entry price of $19.99 sits against a $5.75–$124.99 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Food & Drink.

    On sale1 productmedian 14% off — 0% of the 250 products we sampled
    Homepage load236 msto first byte, 0.2s for the full HTML (245 KB) — measured by us, from our server, not field data from real visitors
    Domain age24 yearsregistered 2002 — a new brand’s clone or a scam lookalike would be far younger · checked 2026-09-12
    HTTPS since2016first certificate 2016-10-13 ↗ in the public Certificate Transparency logs, 823 records — not part of the trust score
    02

    What does Thoughtfully sell, and what does it cost?

    Show all 252 products
    Browse these categories across the registry

    Top-scored in Food & Drink

    Stores like Thoughtfully →
    03

    Actions

    Promote this store

    No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.

    No one has verified ownership of this store yet. We keep your email, traffic type and audience size and show them to the owner if they claim the profile. Privacy

    What the store hasn't confirmed yet

    3 of 4 · never counted against the score · how an owner closes these

    • Domain ownership — not verified by the store
    • Response to the audit — no response from the store
    • Affiliate terms — not published
    • Public contact details — confirmed

    What would raise this score

    • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
    • +8Put actual terms on both the refund and the shipping policy pageone or both is missing or has no terms on it
    • +8Show a product rating of 4.3+ across 50 or more public reviewsno rating found on the sampled product page

    Own this store?

    Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (66 → 81). It never changes the audit or lets anyone edit the findings.

    No email, no account. You paste one meta tag on thoughtfully.com, we check it, and the profile is yours.

    What is Thoughtfully's trust score, and how does it compare?
    66/100, computed from thoughtfully.com's own public data — not paid or user-submitted reviews. That is higher than 79% of the 410 Food & Drink stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
    How much does Thoughtfully cost?
    Across the 255 products we sampled, Thoughtfully averages $31.29, and its entry price (10th percentile) is $19.99. That is 42% above the $21.99 median for Food & Drink stores in the registry. 0% of that sample is marked down, median 14% off, deepest 14%.
    When was Thoughtfully last checked?
    catalog: 2026-10-30; domain registration: 2026-09-12. Daily snapshots on file since 2026-09-12 — 49 of the last 90 days.
    04

    What changed at Thoughtfully

    The catalog went from 252 to 265 products between 2026-09-14 and 2026-10-30 — up 13. Its trust score went from 65 to 66/100 under the same formula (v0.10), since 2026-09-14.

    Products on record255
    since 2026-09-12 · 49 snapshots · grows daily
    Average price$31.33
    since 2026-09-12 · 49 snapshots · grows daily
    Trust score66/100
    since 2026-09-14 · 46 snapshots · grows dailyrules v0.10 only — scores from an earlier formula aren’t comparable
    Cite this record

    Free to reuse under CC BY 4.0 — credit with a link.

    StoreProfiles (2026). Thoughtfully: trust score 66/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/thoughtfully. Licensed CC BY 4.0.
    The whole registry as data →
    Live trust badgeThoughtfully trust badge

    Paste on thoughtfully.com — the badge redraws itself after every audit, no script, no tracking.

    <a href="https://storeprofiles.com/store/thoughtfully" target="_blank" rel="noopener">
      <img src="https://storeprofiles.com/badge/thoughtfully" alt="Thoughtfully trust score on StoreProfiles" width="200" height="52">
    </a>
    Open dataGET /api/store/thoughtfully

    Full profile, score breakdown and snapshot history — free, CORS-open, cached hourly.