Is OUAI legit? On record — independent trust score 54/100, computed from public data, not paid reviews. What that rests on ↓
theouai.com · Beauty & Skincare · Shopify · catalog read 2026-10-30
OUAI is a beauty & skincare store with 134 products — mostly shampoo, hair styling product and body, averaging $39. The domain has been registered since 2015.
Also listed for free return shipping.
#548 of 955 in Beauty & Skincare · higher than 38%
Score breakdown and niche spread
Ceiling today: 85 until the owner verifies the domain
Is OUAI legit?
Is OUAI legit? On record — independent trust score 54/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 134 distinct products on public record. Main caveat: no public shipping policy found. The catalog carries 134 products, and of the 134 we sampled 100% carry an image and 96% a real description. The domain has been registered since 2015 (10 years), not a freshly-made lookalike. The score is up 3 points since we started tracking this store. Recomputed 2026-10-30 from theouai.com's own public feed and policy pages.
+ Strengths
- Deep catalog: 134 distinct products on public recordSource: product feed ↗
- Accessible entry price: from $10 (average $39.49)Source: product feed ↗
- Free returns“We strongly encourage you to use our prepaid return label, as it easily tracks your return and refund”Source: store policies page ↗
- Active on 4 social platformsSource: store homepage ↗
- Live customer support (Gorgias)Source: store homepage ↗
− Weaknesses
- No public shipping policy foundSource: store shipping policy ↗
- 11 of 11 marked-down items quote a "was" price they did not sell at on any of the 30+ days we recorded their priceSource: price history (daily snapshots)
Its $39.49 average price is 32% above the $29.99 median for Beauty & Skincare stores in the registry. Its entry price of $16 sits against a $8.99–$148.00 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Beauty & Skincare.
What does OUAI sell, and what does it cost?
Knotty Girl Hair Ties (3-pack)$10.00
Leave In Lovers Trio Set$96.00$106.00−9%
Three-OUAI Hair Set$116.00
Leave In Conditioner St Barts Scent - Travel$18.00
Leave In Conditioner St Barts Scent$32.00
Leave in Conditioner North Bondi - Travel$18.00
Leave in Conditioner North Bondi$32.00
Leave In Conditioner Melrose Place - Travel$18.00
Leave In Conditioner Melrose Place$32.00
Bond Repair Balm - Travel$28.00
Air Fresheners St. Barts Scent - 4 Pack$20.00
Air Fresheners Ibiza - 4 Pack$20.00
Air Fresheners Santorini - 4 Pack$20.00
Air Fresheners Melrose Place - 4 Pack$20.00
OUAI-CATION Air Fresheners - 4 Pack$20.00
Body Crème Shibuya$40.00
Eau de Parfum North Bondi - Travel$30.00
Eau de Parfum Melrose Place - Travel$30.00
Anti-Dandruff Hair Shampoo$38.00
Thick Hair Shampoo & Conditioner Jumbo Set$88.00
Medium Hair Shampoo & Conditioner Jumbo Set$88.00
Fine Hair Shampoo & Conditioner Jumbo Set$88.00
Thick Hair Shampoo - Jumbo$44.00
Thick Hair Conditioner - Jumbo$44.00Top-scored in Beauty & Skincare
Stores like OUAI →
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No program is open through StoreProfiles yet. The queue is shown to the owner if they claim this profile.
What the store hasn't confirmed yet
4 of 4 · never counted against the score · how an owner closes these
- Domain ownership — not verified by the store
- Response to the audit — no response from the store
- Affiliate terms — not published
- Public contact details — not confirmed on the storefront
What would raise this score
- +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
- +8Put actual terms on both the refund and the shipping policy pageone or both is missing or has no terms on it
- +8Show a product rating of 4.3+ across 50 or more public reviews4.3/5 from 3 reviews on the sampled product page
- +1Write descriptions longer than 40 characters for every productdescribed: 96%
Own this store?
Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (54 → 69). It never changes the audit or lets anyone edit the findings.
Common questions about OUAI
OUAI what’s actually discounted →discounts across the registry →stores priced in USD →
- What is OUAI's return policy?
- OUAI states that it covers return shipping. Read from the store's own policy pages, re-read nightly. Its wording: “We strongly encourage you to use our prepaid return label, as it easily tracks your return and refund”
- What is OUAI's trust score, and how does it compare?
- 54/100, computed from theouai.com's own public data — not paid or user-submitted reviews. That is higher than 38% of the 955 Beauty & Skincare stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
- How much does OUAI cost?
- Across the 134 products we sampled, OUAI averages $39.49, and its entry price (10th percentile) is $16.00. That is 32% above the $29.99 median for Beauty & Skincare stores in the registry. 12% of that sample is marked down, median 18% off, deepest 35%.
- When was OUAI last checked?
- catalog: 2026-10-30; domain registration: 2026-09-17; traffic rank: 2026-10-29. Daily snapshots on file since 2026-08-02 — 90 of the last 90 days.
What changed at OUAI
The average price moved from $38.12 to $39.49 between 2026-09-14 and 2026-10-30, 4% higher. Its trust score went from 51 to 54/100 under the same formula (v0.10), since 2026-09-14.
Free to reuse under CC BY 4.0 — credit with a link.
StoreProfiles (2026). OUAI: trust score 54/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/theouai. Licensed CC BY 4.0.
Paste on theouai.com — the badge redraws itself after every audit, no script, no tracking.
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