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Is S'well legit? On record — independent trust score 51/100, computed from public data, not paid reviews. What that rests on ↓

swell.com · Food & Drink · Shopify · catalog read 2026-10-30

S'well is a food & drink store with 79 products — mostly straws, lids + caps and explorers, averaging $40. Per its own published policies, shipping is free over $30. The domain has been registered since 1998. 48% of the products we sampled are marked down, typically by 30%.

Also listed for a published free-shipping threshold and a domain registered 20+ years ago.

Trust score51/100
On record —Thin

How it's computed

#255 of 410 in Food & Drink · higher than 37%

Score breakdown and niche spread
Food & Drink · 410 scored
Strong 75+31
Solid 65–7466
Moderate 52–64148
Thin <52165
Catalog depth7/25
Images15/15
Descriptions12/12
Pricing data8/8
On record5/5
Claimed0/15
Verified4/20

Ceiling today: 85 until the owner verifies the domain

Trend · 24 snapshots0
01

Is S'well legit?

Verdict

Is S'well legit? On record — independent trust score 51/100, computed from public data, not paid reviews. Strongest signal: established catalog of 79 distinct products. Main caveat: no public refund policy found. The catalog carries 79 products, and of the 79 we sampled 100% carry an image and 97% a real description. The domain has been registered since 1998 (27 years), not a freshly-made lookalike. Recomputed 2026-10-30 from swell.com's own public feed and policy pages.

Last checked

+ Strengths

− Weaknesses

Products
79
no change 7d
Low end
$6.30
10th percentile
Avg price
$39.92
On sale
48%
of 79 sampled · median 30% off
Domain age
27y
since 1998

Its $39.92 average price is 82% above the $21.99 median for Food & Drink stores in the registry. Its entry price of $6.3 sits against a $5.75–$124.99 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Food & Drink.

On sale38 productsmedian 30% off — 48% of the 79 products we sampled
Rated4.4/5from 21 reviews on Glass+ Travel Tumbler | 19oz ↗
Homepage load234 msto first byte, 0.2s for the full HTML (333 KB) — measured by us, from our server, not field data from real visitors
Traffic rank#197,531of the million most-visited domains, per the public Tranco list of 2026-10-29 — not part of the trust score
Domain age27 yearsregistered 1998 — a new brand’s clone or a scam lookalike would be far younger · checked 2026-10-06
HTTPS since2008first certificate 2008-01-21 ↗ in the public Certificate Transparency logs, 870 records — not part of the trust score
02

What does S'well sell, and what does it cost?

Top-scored in Food & Drink

Stores like S'well →
03

Actions

Promote this store

S'well runs its own affiliate program, so a queue here would not reach it. Apply there directly.

Affiliate program

S'well’s site links an affiliate program.

Join the program ↗

What the store hasn't confirmed yet

4 of 4 · never counted against the score · how an owner closes these

  • Domain ownership — not verified by the store
  • Response to the audit — no response from the store
  • Affiliate terms — not published
  • Public contact details — not confirmed on the storefront

What would raise this score

  • +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
  • +8Put actual terms on both the refund and the shipping policy pageone or both is missing or has no terms on it
  • +8Show a product rating of 4.3+ across 50 or more public reviews4.4/5 from 21 reviews on the sampled product page

Own this store?

Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (51 → 66). It never changes the audit or lets anyone edit the findings.

No email, no account. You paste one meta tag on swell.com, we check it, and the profile is yours.

What are S'well's shipping terms?
Outbound shipping is free over $30. Read from the store's own policy pages, re-read nightly. Its wording: “FREE SHIPPING on orders over $30”
What is S'well's trust score, and how does it compare?
51/100, computed from swell.com's own public data — not paid or user-submitted reviews. That is higher than 37% of the 410 Food & Drink stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
How much does S'well cost?
Across the 79 products we sampled, S'well averages $39.92, and its entry price (10th percentile) is $6.30. That is 82% above the $21.99 median for Food & Drink stores in the registry. 48% of that sample is marked down, median 30% off, deepest 30%.
When was S'well last checked?
catalog: 2026-10-30; domain registration: 2026-10-06; traffic rank: 2026-10-29. Daily snapshots on file since 2026-10-06 — 25 of the last 90 days.
04

What changed at S'well

Products on record79
since 2026-10-06 · 25 snapshots · grows daily
Average price$40.42
since 2026-10-06 · 25 snapshots · grows daily
Trust score51/100
since 2026-10-06 · 24 snapshots · grows dailyrules v0.10 only — scores from an earlier formula aren’t comparable
Cite this record

Free to reuse under CC BY 4.0 — credit with a link.

StoreProfiles (2026). S'well: trust score 51/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/swell. Licensed CC BY 4.0.
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