Is Sun Bum legit? On record — independent trust score 72/100, computed from public data, not paid reviews. What that rests on ↓
sunbum.com · Beauty & Skincare · Shopify · catalog read 2026-10-30
Sun Bum is a beauty & skincare store with 169 products — mostly sun care, fan club and hair care, averaging $25. The domain has been registered since 2001.
Also listed for a domain registered 20+ years ago.
#147 of 955 in Beauty & Skincare · higher than 84%
Score breakdown and niche spread
Ceiling today: 85 until the owner verifies the domain
Is Sun Bum legit?
Is Sun Bum legit? On record — independent trust score 72/100, computed from public data, not paid reviews. Strongest signal: deep catalog: 169 distinct products on public record. Main caveat: 25 of 25 marked-down items quote a "was" price they did not sell at on any of the 30+ days we recorded their price. The catalog carries 169 products, and of the 169 we sampled 100% carry an image and 88% a real description. The domain has been registered since 2001 (25 years), not a freshly-made lookalike. The score is up 3 points since we started tracking this store. Recomputed 2026-10-30 from sunbum.com's own public feed and policy pages.
+ Strengths
- Deep catalog: 169 distinct products on public recordSource: product feed ↗
- Accessible entry price: from $3.99 (average $24.69)Source: product feed ↗
- Publishes refund + shipping policiesSource: store policies page ↗
- Active on 5 social platformsSource: store homepage ↗
- Live customer support (Gorgias)Source: store homepage ↗
− Weaknesses
- 25 of 25 marked-down items quote a "was" price they did not sell at on any of the 30+ days we recorded their priceSource: price history (daily snapshots)
Its $24.69 average price is 18% below the $29.99 median for Beauty & Skincare stores in the registry. Its entry price of $6.39 sits against a $8.99–$148.00 spread between the 10th and 90th percentile of the niche. Recomputed nightly across every scored store in Beauty & Skincare.
What does Sun Bum sell, and what does it cost?
Pilgrim Surf Hat - Yellow$70.00
Pilgrim Surf Hat - Black$70.00
Just Socks - 2 Pack$23.99
Sun Bum x Neso Sunshade$140.00
Daily Body + Glow Bundle$39.58$43.98−10%
Daily Body + Face Gel Bundle$41.38$45.98−10%
Daily Body + Face Lotion Bundle$39.58$43.98−10%
Daily + Lip Bundle$50.37$55.97−10%
Daily 50 Body Lotion$23.99
Kids SPF 50 Clear Spray + Stick Bundle$28.78$31.98−10%
SLOWTIDE x Sun Bum Pouch & Towel Bundle$76.50$85.00−10%
SLOWTIDE x Sun Bum Premium Woven Towel$55.00
SLOWTIDE x Sun Bum Terry Pouch$30.00
Sonny Tote Bag$14.99
Road Tripper$25.99
Mineral SPF 30 Spray + Liquid Face + Lip Bundle$40.47$44.97−10%
XL SPF 50 Lotion + Face and Body stick 40 Bundle$48.13$53.48−10%
SPF 15 Tanning Oil + Mist 45 Bundle$35.08$38.98−10%
SPF 50 Spray + Lotion + Face and Body Stick 40 Bundle$51.72$57.47−10%
SPF 50 Spray + Lotion Bundle$33.73$37.48−10%
Hypochlorous Acid Mist$13.99
Signature Mineral Lotion, Face Stick & Lip Balm Bundle$46.32$51.47−10%
Signature SPF 50 Mineral Lotion$20.49
Baby Bum SPF 50 Spray + Stick Bundle$26.98$29.98−10%Top-scored in Beauty & Skincare
Stores like Sun Bum →
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Sun Bum runs its own affiliate program, so a queue here would not reach it. Apply there directly.
What the store hasn't confirmed yet
4 of 4 · never counted against the score · how an owner closes these
- Domain ownership — not verified by the store
- Response to the audit — no response from the store
- Affiliate terms — not published
- Public contact details — not confirmed on the storefront
What would raise this score
- +15Verify domain ownership (one meta tag, DNS record or file)profile unclaimed
- +1Write descriptions longer than 40 characters for every productdescribed: 88%
- +1Give every product a real price above zeropriced: 93%
Own this store?
Claim the profile: update the record, answer the audit, set commission. Verifying domain control adds 15 points to this public score (72 → 87). It never changes the audit or lets anyone edit the findings.
Common questions about Sun Bum
Sun Bum what’s actually discounted →discounts across the registry →stores priced in USD →
- What is Sun Bum's trust score, and how does it compare?
- 72/100, computed from sunbum.com's own public data — not paid or user-submitted reviews. That is higher than 84% of the 955 Beauty & Skincare stores we have scored. The profile is unclaimed, so 15 claim points cannot be earned and the ceiling today is 85.
- How much does Sun Bum cost?
- Across the 169 products we sampled, Sun Bum averages $24.69, and its entry price (10th percentile) is $6.39. That is 18% below the $29.99 median for Beauty & Skincare stores in the registry. 15% of that sample is marked down, median 10% off, deepest 10%.
- When was Sun Bum last checked?
- catalog: 2026-10-30; domain registration: 2026-09-19; traffic rank: 2026-10-29. Daily snapshots on file since 2026-08-02 — 90 of the last 90 days.
What changed at Sun Bum
Its trust score went from 69 to 72/100 under the same formula (v0.10), since 2026-09-14.
Free to reuse under CC BY 4.0 — credit with a link.
StoreProfiles (2026). Sun Bum: trust score 72/100 (rules v0.10). Retrieved 2026-10-30 from https://storeprofiles.com/store/sunbum. Licensed CC BY 4.0.
Paste on sunbum.com — the badge redraws itself after every audit, no script, no tracking.
<a href="https://storeprofiles.com/store/sunbum" target="_blank" rel="noopener"> <img src="https://storeprofiles.com/badge/sunbum" alt="Sun Bum trust score on StoreProfiles" width="200" height="52"> </a>
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